The Habit Burger Grill

Last updated
The Habit Burger Grill
Company type Subsidiary
Industry Fast casual restaurant
FoundedNovember 15, 1969;54 years ago (1969-11-15)
Santa Barbara, California, U.S.
Headquarters
Number of locations
358 [1]
Area served
United States, Cambodia, China, United Arab Emirates
Key people
Russell W. Bendel, CEO
Ira Fils, CFO
Products
  • Chargrilled Burgers
  • sandwiches
  • salads
  • kids meals
  • frozen desserts
  • beverages
[2]
RevenueIncrease2.svg US$402 million (2021)
Number of employees
6,093 (2021)
Parent Yum! Brands
Website habitburger.com
Original location of the first Habit Burger Grill restaurant in Goleta, which opened in 1969 The Habit Burger Grill - Goleta California (2015-11-26) 02.jpg
Original location of the first Habit Burger Grill restaurant in Goleta, which opened in 1969
Habit Burger Grill Charburger with Cheese Habit Burger Grill Charburger with Cheese (29483116130).jpg
Habit Burger Grill Charburger with Cheese

The Habit Burger Grill is a California-based fast casual restaurant chain that specializes in chargrilled hamburgers. The company also sells other typical fast-casual fare. [3] It was founded in 1969 at Santa Barbara, California, and its headquarters are in Irvine, California. [2]

Contents

In March 2020, Yum! Brands, the parent company of KFC, Pizza Hut, Taco Bell and Wingstreet, acquired The Habit Burger Grill. [4] [5] [6]

History

The Habit Burger Grill was founded on November 15, 1969, in Santa Barbara County, California, as a family-owned business. [3] [7]

In 1980, Brent and Bruce Reichard purchased the original location in Goleta, and a second location opened in Ventura in 1995. They gradually grew the chain to twenty-four units in Southern California. [8]

In 2007, KarpReilly, a private equity firm, acquired a majority ownership in the company and began to rapidly expand the chain, including franchising. [9] Not included in the sale were the eight locations in Santa Barbara County, California, which remained under the ownership of the Reichard brothers. [8]

In 2014, Habit had 109 locations either open for business or under construction, including an expansion into Seattle. [10] At that time, the company was one of the fastest-growing fast food chains in the United States, with a 40% sales increase from 2012 to 2013. [11] In November 2014, the company raised $83.7 million in an initial public offering. [12] [13] [14] The share price immediately doubled. [15] By 2016, growth had slowed significantly, in line with the burger business. [16]

In 2017, the company announced plans to expand into the United Kingdom with 30 restaurants. [17]

In March 2020, Yum! Brands, the parent company of Taco Bell, KFC, and Pizza Hut, acquired Habit. [18] The brothers decided to retire and sell their remaining restaurants to Yum! Brands in 2021. [19] The operations shifted in March 2022. [20]

Locations

As of March 2023, Habit Burger Grill had 358 locations, [1] mostly in California, as follows: [1]

Location# of locations
Arizona21
California250
Florida9
Idaho3
Maryland5
Massachusetts1 [21]
Nevada11
New Jersey12
North Carolina4
Pennsylvania1
South Carolina1
Utah13
Virginia3
Washington13
Cambodia6 [22] [23]
China5

The company also has a fleet of nine food trucks. [24]

Reception

In mid-2014, The Habit's "Charburger" was named the best burger in America by Consumer Reports, a nonprofit organization dedicated to independent product testing, scoring an 8.1 out of 10 among 53,745 participants. [25] [26] [27]

See also

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References

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