|Founded||1968San Francisco, California, USin|
|Arne Arens, Global Brand President|
The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to supply climbers, the company's logo draws inspiration from Half Dome, in Yosemite National Park. By the late 1990s, the label had expanded beyond outdoor enthusiasts by focusing on street couture and since the 2000s it is regarded as a streetwear style symbol label. In 2000, it was bought by VF Corporation.
The North Face began in 1968 as a climbing equipment retail store in San Francisco, founded by Douglas Tompkins and his wife, Susie Tompkins.  It was acquired two years later by Kenneth "Hap" Klopp.  
The North Face takes its company logo from a stylised drawing of Half Dome, in Yosemite National Park. 
In 2000, The North Face was acquired by VF Corporation in a deal worth US$25.4 million and became a wholly owned subsidiary.  
The company was previously headquartered in Alameda, California, co-located with its corporate sibling, JanSport.  In 2020, the company's headquarters relocated to Denver, Colorado. 
By 1997, purchasers of North Face attire had expanded beyond those looking for technical clothing for skiing, climbing, and other outdoor pursuits to rappers in New York City, but remained only a small part of the company's business. 
In 2005, wearers of the North Face attire became the targets of robbery in Prince George's County, Maryland.   A similar trend occurred in South Korea in the early 2010s where it became a status symbol, resulting in children being bullied or having their North Face apparel stolen. 
In December 2008, The North Face filed a lawsuit in the United States District Court for the Eastern District of Missouri against The South Butt, its creator James A. Winkelmann Jr., and a company that handled the firm's marketing and manufacturing. In the legal action, The North Face alleged trademark infringement and sought injunctive relief.  After the court ordered mediation in the case, the parties reached a closed settlement agreement on April 1, 2010; however, in October 2012, Winkelmann admitted in court that he and his father violated the settlement agreement with The North Face and agreed to pay US$65,000, an amount that will be reduced by US$1,000 for every month of compliance.  
In May 2019, Leo Burnett Tailor Made, a marketing agency for The North Face Brazil, revealed that they had surreptitiously replaced photos of popular outdoor destinations on Wikipedia with photos featuring persons wearing North Face products in an attempt to get these products to appear more prominently in search engine results.  Following widespread media coverage and criticism from the Wikimedia Foundation,  The North Face apologized for the campaign, ended it, and the product placement was undone.  
A credential stuffing attack against The North Face's website began on July 26, 2022. However, the administrators of the website discovered the "unusual activity" on August 11 and were able to stop it by August 19. The breach compromised 194,905 customer accounts. 
Half Dome is a granite dome at the eastern end of Yosemite Valley in Yosemite National Park, California. It is a well-known rock formation in the park, named for its distinct shape. One side is a sheer face while the other three sides are smooth and round, making it appear like a dome cut in half. The granite crest rises more than 4,737 ft (1,444 m) above the valley floor.
JanSport is an American brand of backpacks and collegiate apparel, now owned by VF Corporation, one of the world's largest apparel companies. JanSport is the world's largest backpack maker, and together, JanSport and The North Face, also owned by VF Corporation, sell nearly half of all small backpacks sold in the United States.
Black Diamond Equipment is a manufacturer of equipment for climbing, skiing, and mountain sports, based in Utah, United States. The company also has a global office in Innsbruck, Austria. The company is owned by Clarus Corporation, which also owns Pieps, ClimbOn! Skincare, and Sierra Bullets.
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Lucy Activewear, formerly known as Lucy.com, was an American clothing retailer based in Alameda, California. Founded in November 1999 by former Nike executives, it specialized in activewear for women including clothing intended for use during yoga. It designed, manufactured and sold its own product lines including jackets, bras, tops, and bottoms.
The South Butt, LLC was an American clothing and accessories company founded in May 2007 by Jimmy Winkelmann Sr. and Jr., the latter of whom was at the time a 16-year-old student at Chaminade College Preparatory School in St. Louis, Missouri. The South Butt dissolved in June 2011.
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