The Rival Company

Last updated
The Rival Company
Type Subsidiary
Industry Consumer products
Founded1932;90 years ago (1932) [1]
Area served
Products Home appliances
Parent Newell Brands

The Rival Company is an American manufacturer of small appliances that produces products under the Bionaire, Crock-Pot, Fasco, Patton, Pollenex, Rival, Simer, and White Mountain brands. It became a wholly owned subsidiary of Holmes Products Corp. in 1999, and later became a brand of Sunbeam Products, a subsidiary of Jarden Corporation, which purchased Holmes in 2005. Jarden, in turn, merged with Newell Rubbermaid in 2016. It is now part of the Newell Brands company.



Rival was founded in Kansas City, Missouri, in 1932 by Henry J. Talge as the Rival Manufacturing Co., which specialized in die casting. [1] It soon began producing food preparation products under the "O-Mat" line, such as the Juice-O-Mat juicer, Can-O-Mat can opener, and Broil-O-Mat broiler. After shutting down to produce ammunition during World War II, Rival expanded their product lines in the post-war era. They acquired Waverly Products, Inc., expanding their products into the home appliances market with Waverly's popular Steam-O-Mat iron. [1]

In 1963, the company was sold to Stern Brother Investment Bank, and went public in 1964. Soon after, they acquired Titan Manufacturing Company and their line of portable electric heaters. In 1970, they acquired Naxon Utilities Corp., makers of a little-known product called the "Bean Pot" slow cooker. Rival re-introduced the Bean Pot as the Crock-Pot in 1971, and it quickly became one of their top products. [1]

Rival went private again in 1986, but became a publicly traded company again in 1992. [1] After going public again, they acquired the Simer Pump Company, Pollenex Corp, White Mountain Freezers, Patton Electric Company, Inc., Fasco Consumer Products, and Bionaire, Inc. during the 1990s. [1] [2] In November 1996 Rival purchased the remnants of Dazey Products Company and their "Seal-A-Meal" and "Food Saver" products. [3]

In February 1999, Rival was acquired by Holmes Products Corp, a manufacturer of air handling products such as fans, heaters, humidifiers, and filters (markets in which Rival was also a major player). [4]

Holmes continued marketing Rival's products under the "Rival Products" brand name until they were acquired by Jarden Corporation in 2005. [4] Jarden's Sunbeam Products, Inc. subsidiary continues to manufacture products under the Rival and Holmes brands, although Crock-Pot was spun off as its own brand and its slow cookers no longer feature the Rival logo, and Bionaire and Patton have become Jarden subsidiaries. [5] The "Rival" brand name and logo are also licensed by Walmart for some of their store brand small appliances. [6]

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  1. 1 2 3 4 5 6 "The Rival Company History". Retrieved June 10, 2017.
  2. [ dead link ]
  3. "Rival plucks Dazey; buys last of electrics business. - Free Online Library". Retrieved 2018-04-01.
  4. 1 2 [ dead link ]
  5. ":: Jarden Consumer Solutions ::". Archived from the original on 2005-11-27.
  6. "Archived copy" (PDF). Archived from the original (PDF) on 2011-07-15. Retrieved 2009-11-25.{{cite web}}: CS1 maint: archived copy as title (link)