Through the Dark (2016 film)

Last updated
Through the Dark
Through the Dark Film Poster 2016.png
Promotional poster
Directed byMike Daly [1]
Written byMike Daly
Michael Armstrong [2] [3]
Produced byKim Wildenburg
Garett Mayow [4]
Music byHilltop Hoods [3]
Production
companies
R/GA
XYZ Studios
Exit [5]
Release date
  • 11 November 2016 (2016-11-11) [2]
Running time
4 1⁄2 minutes [2]
CountryAustralia

Through the Dark is a 41⁄2 minute 3D-animated interactive film, which is viewed in a web browser and rendered in real-time. The film is a collaboration between Google Play Music and Australian hip hop group Hilltop Hoods, featuring the band's song of the same title ("Through the Dark"). The song was written by band member MC Pressure (Daniel Smith) after his son was diagnosed with leukemia at eight-years-old. [6] Based on this experience, which is told through the song's lyrics, the film tells an emotional story of a boy and his father. [7] [8] Through the Dark has been awarded over 50 accolades at international award shows.

Contents

Technical aspects

A demonstration of how the accelerometer in a mobile phone changes the camera angle by rotating the device when viewing the film. Through the Dark Phone Demonstration.gif
A demonstration of how the accelerometer in a mobile phone changes the camera angle by rotating the device when viewing the film.

Through the Dark is experienced within a web browser and uses standard web technologies such as WebGL and Web Audio API. [2] When viewed on a mobile device, the film's virtual camera is mapped to the device's accelerometer. [9] The camera angle within the film is changed when the device is rotated or tilted, allowing the viewer to move between two worlds of light and dark. When viewed on a computer, the movement of the camera is controlled by scrolling. [4]

Accolades

Awards ShowDateCategory / AwardResultRef(s)
FWA Awards 201616 January 2017FWA of the Year 2016Won [10]

[11]

People's Choice Award 2016Won
D&AD Awards 201727 April 2017Crafts for Design / Animation & Illustration for Websites & Digital DesignYellow Pencil [1]

[12]

Graphic Design / Digital & MobileWood Pencil
ADC Annual Awards 20178 May 2017Interactive / Interactive FilmGold [13]

[14]

Craft in Digital / Art DirectionSilver
Creative Review 'The Annual' 20178 May 2017Interactive Film & Virtual, Augmented or Mixed RealityWon [15]
The One Show 201712 May 2017Mobile: Craft / Visual Effects / AnimationBronze [16]
The Webby Awards 201715 May 2017Best Use of Animation or Motion GraphicsWon [17]

[18]

Best Use of Animation or Motion Graphics, People's Voice AwardWon
AWARD Awards 201726 May 2017Craft In Advertising / Film - Best Use and/or Arrangement of Existing MusicGold [19]

[20]

Design / Entertainment DesignGold
Film & Video / Interactive Film, Individual. Any LengthSilver
Craft In Advertising / Film - DirectionSilver
Craft In Advertising / Film - AnimationSilver
Craft In Advertising / Branded Entertainment and ContentSilver
Branded Entertainment & Content / MobileSilver
Branded Entertainment & Content / Experiential - InteractiveSilver
Craft In Advertising / Digital - AnimationBronze
Direct Marketing / Art Direction for Direct, IndividualBronze
Digital / Mobile - OtherBronze
Digital / Online Film, Over 3 MinutesBronze
Branded Entertainment & Content / Entertainment - OnlineBronze
AICP Next Awards 20176 June 2017Website CategoryGold [21]
Cannes Lions 201724 June 2017Digital Craft - Overall Aesthetic DesignGold [22]

[23]
[24]
[25]
[26]

Digital Craft - Video & Moving ImageGold
Digital Craft - Digital IllustrationSilver
Film - Music VideoSilver
Cyber - Interactive VideoBronze
Digital Craft - Technological AchievementBronze
Mobile - Innovative TechnologyBronze
AMY Awards 20177 July 2017Best Content Led Marketing CampaignWon [27]
MMA Awards 201725 September 2017Mobile WebsiteSilver [28]
InnovationSilver
Mobile VideoSilver
Clio Awards 201727 September 2017Digital/Mobile Technique - Graphic DesignSilver [29]

[30]

Digital/Mobile - WebsiteBronze
Spikes Asia 201729 September 2017Digital CraftGrand Prix [5]

[31]
[32]
[33]
[34]
[35]

Music - Excellence In Brand / Music Sponsorship or PartnershipGold
Digital Craft - Overall Aesthetic DesignSilver
Music - Excellence In Music VideoSilver
Digital Craft - Digital IllustrationBronze
Design - Digital & Interactive DesignBronze
Ciclope Festival 201727 October 2017Digital Craft - Interactive FilmGold [36]
London International Awards 201730 October 2017Digital - Animation/Motion GraphicsGold [37]
Digital - Branded ContentSilver
Digital - Innovative Use of DigitalBronze
AdFest 201825 March 2018Design Lotus - Motion & Digital DesignGold [38]
Film Lotus - Interactive FilmSilver
Interactive Lotus - Interactive VDOSilver
Mobile Lotus - Video Viral VDO & Interactive VDOSilver
Mobile Lotus - Use of Technology for MobileSilver

Related Research Articles

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

<span class="mw-page-title-main">Lauren Greenfield</span> American photographer and filmmaker

Lauren Greenfield is an American artist, documentary photographer, and documentary filmmaker. She has published four photographic monographs, directed four documentary features, a documentary series, produced four traveling exhibitions, and published in magazines throughout the world.

<span class="mw-page-title-main">FCB (advertising agency)</span> Global advertising agency network

Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.

Nexus Studios is an animation, film and interactive studio based in London and LA. It was founded in 2000 by Charlotte Bavasso and Christopher O'Reilly.

Yugo Nakamura is a Japanese web designer. Yugo studied engineering, architecture and landscape design. He is one of the authors of New Masters Of Flash (2003). Yugo has exhibited and lectured in Asia, United States, and Europe. His artwork has been shown at Centre Pompidou in Paris, Vienna Künstlerhaus in Vienna, and the Design Museum in London. His commercial works have received many international awards, including Cannes Lions, One Show, Clio Award, and NY ADC. He utilizes mathematics underlying natural complexity to create online interactions that are usable and familiar because their behavior is modeled on the natural world. He directed the 2023 video game, Humanity.

<span class="mw-page-title-main">J.Views</span> Musical artist

Jonathan Dagan, known by his stage name J.Views, is a two-time Grammy nominated musician based in New York.

<span class="mw-page-title-main">Droga5</span> American advertising agency

Droga5 is an advertising agency headquartered in New York City with offices in London and Tokyo. It was founded in 2006 by David Droga.

<span class="mw-page-title-main">Brand New School</span>

Brand New School is a creative design and production studio specializing in commercials, interactive media, branding consultation and design, and music videos. The company was founded by Jonathan Notaro and has offices in New York City and Los Angeles. The studio has created content for many global brands, including Coca-Cola, Apple Inc., Google, Nike, Gillette, Ford, BBC, and Starbucks, among others. The company has been recognized by AICP, Art Directors Club, D&AD, Cannes Lions, and AIGA.

Bear 71 is a 20-minute 2012 interactive National Film Board of Canada (NFB) web documentary by Leanne Allison and Jeremy Mendes about a female grizzly bear in Banff National Park named Bear 71, who had a tracking collar implanted at the age of three and was watched via trail cameras in the park from 2001 to 2009. The documentary follows the bear, exploring the connections between the human and animal world, and the far-ranging effects that human settlements, roads and railways have on wildlife.

Jason Zada is an American film director, music video director, screenwriter and digital marketeer, best known for Elf Yourself, an interactive viral holiday season campaign for OfficeMax, and for Take This Lollipop, an interactive horror short film created to raise awareness of the danger of placing too much personal information online.

Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.

<span class="mw-page-title-main">UNIT9</span>

UNIT9 is a multidisciplinary production company working in different interactive areas: films, games, virtual reality and digital technology. Founded in 1997, UNIT9 operates globally with offices in London, Los Angeles, New York, Florence, Berlin and Poland. Directors, writers and technologists work collaboratively to create content, advertising, utility and gaming. Ad Age Production Company A-List, UNIT9 partners with advertising agencies worldwide on the digital components of campaigns.

<span class="mw-page-title-main">72andSunny</span> Advertising agency

72andSunny is a global creative advertising agency, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles, Amsterdam, New York City, and Sydney. The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell, formerly MDC Partners.

Monks is a digital-first marketing, technology services and consulting company that connects content, data and digital media and technology services and provides solutions in the consulting, enterprise software, gaming, film, social, digital advertising, data, and measurement ecosystems. It is a wholly-owned subsidiary of S4 Capital, Plc.

Show Yanagisawa is a Japanese film director, painter and animation director.

<i>Incredibox</i> Musical beatbox game and website

Incredibox is a beatboxing-based music video game, which is created, developed, and published by the French company, So Far So Good (SFSG). The concept of the game is users dragging and dropping sound icons on different characters to make music. The player can find combos to unlock animated bonuses and record mixes to integrate a ranking. An automatic mode is also available to generate an endless composition of randomness.

Amit Ravindernath Sharma is an Indian film director and producer known for directing films like Badhaai Ho (2018) and Maidaan (2024).

<span class="mw-page-title-main">Jason Ferguson (writer)</span> American writer and producer

Jason Ferguson is an American creative director, writer, producer mainly known for the London revival of the musical Ragtime and the immersive theatre show SXSWestworld.

<span class="mw-page-title-main">Gigil</span> Philippine advertising agency

Gigil is a Philippine advertising agency based in Bonifacio Global City in Taguig, Philippines.

References

  1. 1 2 "D&AD Awards 2017 Pencil Winner - Animation & Illustration for Websites & Digital Design". D&AD. Retrieved 2018-01-31.
  2. 1 2 3 4 Stewart, Hamish (12 November 2016). "Through the Dark: A creative, technical and emotional journey". Medium. Retrieved 2018-02-01.
  3. 1 2 "Deconstructing Creativity: R/GA Sydney's 'Through the Dark' interactive music video". Adobo Magazine. 7 August 2017. Retrieved 2018-02-02.
  4. 1 2 "R/GA Sydney, Hilltop Hoods + Google Play team in support of young people living with cancer". Campaign Brief Australia. 11 November 2016. Retrieved 2018-02-01.
  5. 1 2 "Spikes Asia - Grand Prix: Digital Craft". Spikes Asia. Retrieved 2018-01-31.
  6. ↑ "Through The Dark by Google Play Music - Chrome Experiments". Google. Retrieved 2018-02-01.
  7. ↑ "Hilltop Hoods' Powerful New Interactive Video Is Raising Money For Cancer Charity". Gizmodo Australia. 11 November 2016. Retrieved 2018-02-01.
  8. ↑ "Five things that most impress D&AD Judges". Creative Boom. 28 April 2017. Retrieved 2018-02-01.
  9. ↑ "How the Hilltop Hoods turned a cancer battle into hope for others". News Limited. Retrieved 2018-02-01.
  10. ↑ "FWA of the Year 2016 & People's Choice Award winners announced!". The FWA. 16 January 2017. Retrieved 2018-01-31.
  11. ↑ "R/GA Sydney claims top FWA honours for Hilltop Hoods + Google Play Music's 'Through The Dark'". Campaign Brief Australia. 18 January 2017. Retrieved 2018-01-31.
  12. ↑ "D&AD Awards 2017 Pencil Winner - Digital & Mobile". D&AD. Retrieved 2018-01-31.
  13. ↑ "Through the Dark / 2017 Digital: Interactive / Interactive". ADC. Retrieved 2018-01-31.
  14. ↑ "Through the Dark / 2017 Digital: Craft in Digital / Art Direction". ADC. Retrieved 2018-01-31.
  15. ↑ "'The Annual' 2017 - Google Through The Dark". Creative Review. 19 April 2016. Retrieved 2018-01-31.(registration required)
  16. ↑ "The One Show - Google / Through the Dark". The One Club. Retrieved 2018-01-31.
  17. ↑ "Best Use of Animation or Motion Graphics". Webby Awards. Retrieved 2018-01-31.
  18. ↑ "Best Use of Interactive Video". Webby Awards. Retrieved 2018-01-31.
  19. ↑ "38th AWARD Awards Winners". AWARD. Retrieved 2018-01-31.
  20. ↑ "38th AWARD Awards Winners Full List" (PDF). AWARD. Retrieved 2018-01-31.
  21. ↑ "AICP Next Awards Winners Announced". SHOOT Online. 6 June 2017. Retrieved 2018-01-31.
  22. ↑ "Cannes winners round-up: 113 Lions for Aussies". AdNews. Retrieved 2018-01-31.
  23. ↑ "2017 Cannes Lions Digital Craft Winners". Scribd. Adobo Magazine. Retrieved 2018-01-31.
  24. ↑ "2017 Cannes Lions Film Winners". Scribd. Adobo Magazine. Retrieved 2018-01-31.
  25. ↑ "2017 Cannes Lions Mobile Winners". Scribd. Adobo Magazine. Retrieved 2018-01-31.
  26. ↑ "2017 Cannes Lions Cyber Winners". Scribd. Adobo Magazine. Retrieved 2018-01-31.
  27. ↑ "2017 AMY Awards Winners". Digital + Technology Collective. Retrieved 2018-01-31.
  28. ↑ "MMA 2017 Winners". www.mmaglobal.com. MMA. Retrieved 26 March 2018.
  29. ↑ "Clio Awards - Digital/Mobile Technique, Graphic Design". Clios. Retrieved 2018-01-31.
  30. ↑ "Clio Awards - Digital/Mobile - Website". Clios. Retrieved 2018-01-31.
  31. ↑ "Spikes Asia - Gold: Music - Sponsorship or Partnership". Spikes Asia. Retrieved 2018-01-31.
  32. ↑ "Spikes Asia - Silver: Overall Aesthetic Design". Spikes Asia. Retrieved 2018-01-31.
  33. ↑ "Spikes Asia - Silver: Excellence In Music Video". Spikes Asia. Retrieved 2018-01-31.
  34. ↑ "Spikes Asia - Bronze: Digital Illustration". Spikes Asia. Retrieved 2018-01-31.
  35. ↑ "Spikes Asia - Bronze: Digital & Interactive Design". Spikes Asia. Retrieved 2018-01-31.
  36. ↑ "Ciclope Festival 2017 - Winners". Ciclope Festival. Retrieved 2018-01-31.
  37. ↑ "Australia takes home 70 statues at 2017 London International Awards". LIA. Retrieved 2018-01-31.
  38. ↑ "ADFEST 2018 Winners List". www.adfest.com. Retrieved 26 March 2018.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.