Thunder Road Brewing Company

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Thunder Road Brewing Company
Industry Alcoholic beverage
Founded2011
Headquarters Brunswick, Victoria
Australia
Products Beer
Production output
1,500,000 litres
OwnerPhilip Withers
Website www.thunderroadbrewing.com

Thunder Road Brewing Company is an independent brewery operating in the Melbourne inner suburb of Brunswick, Australia. Since opening its doors for business in 2011, the brewery’s beers have been distributed for sale in Melbourne and distribution is now expanding throughout Australia. Thunder Road Brewing Company brews year-round flagship beers including Full Steam Pale Lager, Collingwood Draught, Hop Star, Brunswick Bitter, as well as limited release seasonal beers, for on-tap sales. In 2015, the company also introduced its first line of packaged beer, the Double Fermentation Series, and began a range of barrel aged beers known as the "President's Reserve" series.

Melbourne City in Victoria, Australia

Melbourne is the capital and most populous city of the Australian state of Victoria, and the second most populous city in Australia and Oceania. Its name refers to an urban agglomeration of 2,080 km2 (800 sq mi), comprising a metropolitan area with 31 municipalities, and is also the common name for its city centre. The city occupies much of the coastline of Port Phillip bay and spreads into the hinterlands towards the Dandenong and Macedon ranges, Mornington Peninsula and Yarra Valley. It has a population of 5 million, and its inhabitants are referred to as "Melburnians".

Brunswick, Victoria Suburb of Melbourne, Victoria, Australia

Brunswick is an inner-city suburb of Melbourne, Victoria, Australia, 4 kilometres (2.5 mi) north of Melbourne's central business district. Its local government area is the City of Moreland. At the 2016 Census, Brunswick had a population of 24,473.

Australia Country in Oceania

Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. It is the largest country in Oceania and the world's sixth-largest country by total area. The neighbouring countries are Papua New Guinea, Indonesia, and East Timor to the north; the Solomon Islands and Vanuatu to the north-east; and New Zealand to the south-east. The population of 26 million is highly urbanised and heavily concentrated on the eastern seaboard. Australia's capital is Canberra, and its largest city is Sydney. The country's other major metropolitan areas are Melbourne, Brisbane, Perth, and Adelaide.

Contents

The company is an active supporter of local sporting clubs, cultural events and local and national philanthropic organisations. It is a sponsor of the local Brunswick Women's Australian Rules Football club, the Brunswick Renegades. The company also sponsors a local fist-ball team - the Fistroy Lions. [1] [2]

In June 2014, Thunder Road held a major philanthropic event to raise money for the Australian Cancer Research Foundation (ACRF) and donated over $10,000 to the charity. The event attempted a "world record" by having the most people to ever brew a single batch of beer and drew over 800 "volunteer" brewers in a single day of brewing. The beer was subsequently bottled and labeled "Be Strong Ale" based on volunteers voting for the beer's name and given to volunteer brewers. [3]

The company is also a multiyear sponsor of the Brunswick Music Festival, a multi-week musical festival that highlights established and up and coming musical acts both from Australian and from overseas, and the annual associated Sydney Road Street Party, which routinely draws tens of thousands of attendees. [4] Both events are supported by the local Moreland Council, which encompasses the suburb of Brunswick.


In 2012 Thunder Road Brewing Company undertook legal action to unlock the trademarks to 59 heritage beer brands (including Ballarat Bitter, Richmond Lager, Kent, NQ Lager and Bulimba Gold Top) that had been acquired by CUB but were no longer in use as Thunder Road Brewing planned to release its own beers under the same names. [5] [6]

In September 2013 the Australian Trade Marks Office denied the request. [7] [8] However, the Trade Mark Office agreed with the company's central argument regarding “non-use.” In total, with 53 of the 54 trade marks at issue – grounds for “non-use” applications were established. Furthermore, ten additional CUB trade marks were ordered removed from the trademark register. The remaining marks stayed on the register through the exercise of the Registrar's discretion. [9]

In 2015 the company was awarded the 'Champion Medium Sized Australian Brewer' for the second consecutive year, the first time an Australian brewery has won this award back-to-back, at the Australian International Beer Awards. [10]

See also

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References

  1. https://www.facebook.com/thunderroadbrewing/posts/1031794993511432
  2. https://www.facebook.com/FistroyLions/photos/pb.173259619504675.-2207520000.1437692794./208601485970488/?type=3&theater
  3. http://www.heraldsun.com.au/leader/north/thunder-road-brewing-company-makes-charity-brew-to-raise-money-for-australian-cancer-research-foundation/story-fnglenug-1226896077449
  4. http://www.brunswickmusicfestival.com.au
  5. Greenblat, Eli (16 April 2013). "Brewing minnow thunders against giant in bid to revive historic brands". The Age . Retrieved 16 July 2014.
  6. Brown, Amy (6 June 2013). "Microbrewery challenges Foster's over trademark use". Australian Food News. Retrieved 16 July 2014.
  7. Speedy, Blair (11 September 2013). "Carlton United Breweries fends off poach on brands by Thunder Road". The Australian . Retrieved 16 July 2014.
  8. Greenblat, Eli (11 September 2013). "Pint-sized brewer loses fight over labels". Sydney Morning Herald . Retrieved 16 July 2014.
  9. McLean, Ross; Angelopulo,Byron (October 2012). "Removal of Trade Mark Registrations for Non-Use". Baker & McKenzie. Retrieved 21 July 2014.
  10. "Liquid Gold - The winners of the 2015 Australian International Beer Awards revealed". Australian International Beer Awards. Royal Agricultural Society of Victoria. Retrieved 8 July 2015.