Thuy-An Julien

Last updated
Thuy-An Julien
Julien Mount Everest Base Camp.jpg
Mount Everest Basecamp photo
Born
Nationality Vietnamese/Swedish
Other namesThuy-An Hartman
Education Computer Science
Alma mater University of Delaware
OccupationMusic Industry Executive
Years active1988-present
Known forUrban Marketing at iTunes
AwardsGrammy Award
Website hartmanshouse.com
Grammy Certificate Julien Grammy Certificate.jpg
Grammy Certificate
Mount Everest Certificate Mount Everest Certificate.jpg
Mount Everest Certificate

Thuy-An Julien is a Grammy Award winning entertainment and technology executive, with more than 20 years experience at the intersection of music and technology. [1] She has worked at numerous Fortune 500 Companies including: Apple Inc., Time Inc., and Condé Nast Publications.

Contents

Career

Julien is currently the Head of Promotions at UnitedMasters. UnitedMasters is an artist services company that champions independence for all musicians. Using proprietary data and technology, coupled with a deep expertise in music and marketing, UnitedMasters helps artists get smart, get fans, and get paid. UnitedMasters was founded in 2017 by Steve Stoute, a music and advertising expert, who helped develop the careers of Nas, Will Smith, and Mary J. Blige, and founded the award-winning ad agency, Translation. UnitedMasters is funded by Alphabet, Andreessen Horowitz, 21st Century Fox, and Floodgate. [2]

Previously,President of HipHopDX, a hip hop media company and the CEO of Hartman's House, LLC, a management and digital consulting company.

Prior to HipHopDX,she was CMO, responsible for market and growth development at Dash Radio.

Prior to Dash Radio, she worked at Apple Inc. for 15 years and headed up original content brands in North America for iTunes. She was a creator, producer, partner manager, and strategic innovator. She played an integral role in the success of iTunes Store in multiple market segments, some she created, while significantly expanding others. She also created the Urban Marketing department—the first ever targeted marketing group at iTunes—to address missed opportunities in the focus of the original iTunes platform, originally designed only for mainstream music. The Urban Marketing department grew awareness of the iTunes brand in the urban community, and made iTunes more accessible to the urban audience via non-traditional marketing avenues. These strategies gave iTunes Store substantially increased sales to the urban audience. Prior to urban marketing she working with labels and artists to create new initiatives at iTunes and understand the new digital age of music. [3]

Prior to Apple, she ran the technology for Time Inc., New Media as they forayed into the new internet era. [4]

While at iTunes, Julien produced over 70 albums of original content. [5]

Education

Julien graduated from the University of Delaware with a degree in Computer Science with a minor in Psychology and Neurolinguistics. [6]

Awards

While working at iTunes, Julien produced the 2010 Grammy winning song "Hey Soul Sister" by the Train. This was the first Grammy award won by an original content piece created by iTunes. The iTunes version won Best Song by Pop Duo or Group. [7] [8]

Personal Achievements

In December 2016, Julien climbed to the Base Camp of Mount Everest (17,702 ft). [9]

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