Coordinates: 59°19′58″N18°3′26″E / 59.33278°N 18.05722°E Tidningsstatistik AB (TS) is the company which measures newspaper circulation in Sweden.
A geographic coordinate system is a coordinate system that enables every location on Earth to be specified by a set of numbers, letters or symbols. The coordinates are often chosen such that one of the numbers represents a vertical position and two or three of the numbers represent a horizontal position; alternatively, a geographic position may be expressed in a combined three-dimensional Cartesian vector. A common choice of coordinates is latitude, longitude and elevation. To specify a location on a plane requires a map projection.
A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person.
Sweden, officially the Kingdom of Sweden, is a Scandinavian Nordic country in Northern Europe. It borders Norway to the west and north and Finland to the east, and is connected to Denmark in the southwest by a bridge-tunnel across the Öresund, a strait at the Swedish-Danish border. At 450,295 square kilometres (173,860 sq mi), Sweden is the largest country in Northern Europe, the third-largest country in the European Union and the fifth largest country in Europe by area. Sweden has a total population of 10.2 million of which 2.4 million has a foreign background. It has a low population density of 22 inhabitants per square kilometre (57/sq mi). The highest concentration is in the southern half of the country.
TS started in 1937 as a section within Institutet för marknadsundersökningar (IMU, the institute for market research) and became an independent company in 1943. It used to be jointly owned by the advertising bureau association (Annonsbyråföreningen) and the Swedish newspaper publishers' association ( Tidningsutgivarna , TU). In 1994 it was sold to Scribona, an office electronics redistributor, which was a recent spinn-off from the Esselte group. Scribona then acquired Sifo, merged TS into this, sold it to the British WPP Group, where it became SIFO Research International. The main offices for SIFO and TS remain in central Stockholm, at Vasagatan 11.
Esselte is a manufacturer and marketer of office products and business supplies with subsidiaries in 25 countries and sales in over 120 countries. Esselte makes files, binders, folders, covers, staplers, letter trays and computer accessories under the Esselte, Leitz, Oxford, Pendaflex, Rapid and Xyron brands. Customers range from wholesalers and direct marketers to office superstores and mass retailers.
Sifo is a Swedish company operating in the field of opinion and social research. The company was founded in 1954 as Svenska institutet för opinionsundersökningar and known by the public under the abbreviation Sifo, which is one of the strongest brands in Sweden. It is now a subsidiary of TNS Global which is part of the WPP Group plc. TNS Sifo has its headquarters in Stockholm.
Stockholm is the capital of Sweden and the most populous urban area in the Nordic countries; 960,031 people live in the municipality, approximately 1.5 million in the urban area, and 2.3 million in the metropolitan area. The city stretches across fourteen islands where Lake Mälaren flows into the Baltic Sea. Just outside the city and along the coast is the island chain of the Stockholm archipelago. The area has been settled since the Stone Age, in the 6th millennium BC, and was founded as a city in 1252 by Swedish statesman Birger Jarl. It is also the capital of Stockholm County.
TS is a member of the International Federation of Audit Bureaux of Circulations (IFABC).
The International Federation of Audit Bureaux of Circulations (IFABC) is an organisation founded in 1963 in Stockholm, Sweden
Swedish daily newspapers monitored by TS have a total circulation of 3.72 million copies (2008). Seven titles had a circulation of more than 100,000: Aftonbladet (377 thousand), Dagens Nyheter (339), Expressen (303, including Göteborgs-Tidningen and Kvällsposten), Göteborgs-Posten (243), Svenska Dagbladet (194), Sydsvenskan (124), and Dagens Industri (112).
Aftonbladet is a Swedish evening newspaper published in Stockholm, Sweden. It is one of the largest daily newspapers in the Nordic countries.
Dagens Nyheter, abbreviated DN, is a daily newspaper in Sweden. It is published in Stockholm and aspires to full national and international coverage.
Expressen is one of two nationwide evening newspapers in Sweden, the other being Aftonbladet. Expressen was founded in 1944; its symbol is a wasp and slogans "it stings" or "Expressen to your rescue".
Swedish journals and magazines monitored by TS have a total circulation of 22.7 million copies (2008), including subscriptions, memberships, issues sold in stores, and free copies. The largest subscription magazines are ICA-kuriren (166 thousand subscriptions) and Hemmets Journal (162). Most copies sold in stores have Hänt Extra (104 thousand) and Se & Hör (66). Largest total circulations have Hemmets Journal (217 thousand) and Allers (216). However, these are dwarfed by titles like Kommunalarbetaren (555 thousand copies), a membership magazine for the trade union for municipal workers (Kommunalarbetareförbundet), and IKEA Family Live (738 thousand).
Hemmets Journal is a Swedish family magazine published by Egmont. It was the second largest weekly magazine in Sweden in 2009.
Hänt Extra is a Swedish language weekly celebrity and youth magazine published by Aller Media in Stockholm, Sweden.
IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world's largest furniture retailer since at least 2008. It was founded in Sweden in 1943 by 17-year-old carpenter, Ingvar Kamprad, who was listed by Forbes in 2015 as one of the ten richest people in the world, worth more than $40 billion. The company's name is an acronym that consists of the initials of Ingvar Kamprad, Elmtaryd, and Agunnaryd.
TS also produces circulation statistics for advertising and free newspapers under the title Reklamstatistik (RS), with a combined circulation of 22.4 million copies, and for electronic newsletters and websites.
