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Coordinates: 59°19′58″N18°3′26″E / 59.33278°N 18.05722°E Tidningsstatistik AB (TS) is the company which measures newspaper circulation in Sweden.
TS started in 1937 as a section within Institutet för marknadsundersökningar (IMU, the institute for market research) and became an independent company in 1943. It used to be jointly owned by the advertising bureau association (Annonsbyråföreningen) and the Swedish newspaper publishers' association ( Tidningsutgivarna , TU). In 1994 it was sold to Scribona, an office electronics redistributor, which was a recent spinn-off from the Esselte group. Scribona then acquired Sifo, merged TS into this, sold it to the British WPP Group, where it became SIFO Research International. The main offices for SIFO and TS remain in central Stockholm, at Vasagatan 11.
TS is a member of the International Federation of Audit Bureaux of Circulations (IFABC).
Swedish daily newspapers monitored by TS have a total circulation of 3.72 million copies (2008). Seven titles had a circulation of more than 100,000: Aftonbladet (377 thousand), Dagens Nyheter (339), Expressen (303, including Göteborgs-Tidningen and Kvällsposten), Göteborgs-Posten (243), Svenska Dagbladet (194), Sydsvenskan (124), and Dagens Industri (112).
Swedish journals and magazines monitored by TS have a total circulation of 22.7 million copies (2008), including subscriptions, memberships, issues sold in stores, and free copies. The largest subscription magazines are ICA-kuriren (166 thousand subscriptions) and Hemmets Journal (162). Most copies sold in stores have Hänt Extra (104 thousand) and Se & Hör (66). Largest total circulations have Hemmets Journal (217 thousand) and Allers (216). However, these are dwarfed by titles like Kommunalarbetaren (555 thousand copies), a membership magazine for the trade union for municipal workers (Kommunalarbetareförbundet), and IKEA Family Live (738 thousand).
TS also produces circulation statistics for advertising and free newspapers under the title Reklamstatistik (RS), with a combined circulation of 22.4 million copies, and for electronic newsletters and websites.
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Svenska Dagbladet, abbreviated SvD, is a daily newspaper published in Stockholm, Sweden.
Dagens Nyheter, abbreviated DN, is a daily newspaper in Sweden. It is published in Stockholm and aspires to full national and international coverage.
Sydsvenska Dagbladet Snällposten, generally known simply as Sydsvenskan, is a daily newspaper published in Scania in Sweden.
A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person.
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Hemmets Journal is a Swedish family magazine published by Egmont. It was the second largest weekly magazine in Sweden in 2009.
Affärsvärlden is a Swedish language weekly business magazine published in Stockholm, Sweden.
Ny Teknik is a weekly Swedish magazine with news, debates and ads in the field of technology and engineering. It is published in Stockholm, Sweden.
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Hemmets Veckotidning is a Swedish weekly family magazine published in Malmö, Sweden. Founded in 1929 it is one of the oldest magazines in the country.