Tiens Group

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Tiens Group
Company type Private
Industry Multi-level marketing company
Founded1995;29 years ago (1995)
Founder Li Jinyuan
Key people
Products Dietary supplements
Subsidiaries Tianjin Tianshi Biological Development Co., Ltd. Tiens Yihai Co. Ltd.
Website www.tiens.com

Tiens Group ( /ˈtɛns/ , from Chinese :天狮; pinyin :Tiānshī; lit.'heavenly lion') is a Chinese multinational conglomerate and multi-level marketing company headquartered in Tianjin, China. [1]


The company also operates a manufacturing facility in Vietnam. [2]

The head of the company is Li Jinyuan, a Chinese businessman, investor, and philanthropist. [3]


Tiens Group was founded in 1995 by Li Jinyuan. Tiens entered the international market in 1997. [4] The company's initial product offerings included traditional Chinese medicinal products, calcium tablets, and instant coffee. In 2008, they reported having 12 million MLM distributors worldwide, including more than 40,000 in Germany, [5] and 40 million customers, [6] mostly in Russia, with approximately 60,000 in Germany. [7] In 2014, they reported having 200,000 distributors in Uganda. [8] The company also has market partners in Indonesia, Hungary and Kazakhstan. [9]

In May 2015, the company sent 6,400 employees on a four-day tour of France. While in Nice, they set a Guinness World Record for the longest "human-made phrase". [10]

Head of the company Li Jinyuan assigned $100 million to establish in 1999 in Chinese Tianjin city the Tianshi College, a state-approved educational foundation capable of teaching 3400 students. [3]


United States

In September 2016, the FDA issued an advisory letter [11] warning them that their claim of treating or preventing "asthma, cancer, rheumatism, diabetes, cardiovascular diseases, myocardial infarction, stroke, sexually transmitted diseases (e.g., herpes), cerebral embolism, and dementia" violates the Federal Food, Drug, and Cosmetic Act. As of December 2022, the FDA still lists Tiens products among "Products Illegally Marketed for Serious Diseases". [12] These include TIENS Super Calcium with Lecithin, TIENS Selenium Supplement, TIENS Natto Ginkgo, TIENS Cell Rejuvenation Yi Kang, TIENS Cordyceps, and TIENS Wei Kang Vitality. [12]


According to an article in The Guardian , in Uganda, the company's "food supplements" are being touted as cures for everything from cancer and HIV to hernias, tumors, and appendicitis. [8] The report claims that the company is a pyramid scheme, where most of the money is generated from joining fees of new recruits. [8]


In November 2008, Jamia Darul Uloom, Karachi, a seminary headed by the Grand Mufti of Pakistan, issued a Fatwa to the effect that the marketing scheme of Tiens is not permissible. [13] On 3 November 2011, another fatwa was issued about a fake fatwa that was circulating without signatures or stamps, claiming that Jamia Darul Uloom has retracted its previous reservations, and now considers it permissible. The fatwa stated that this is a fake, and the original fatwa has not been altered. M. Mahmood suggested that perhaps the original fatwa was based on a misunderstanding of the economic workings of Tiens, and provided more detailed information about how the multi-level marketing scheme works. He asked for a review of the original fatwa, and on 28 November 2011, a fatwa further reconfirmed that the new facts presented do not substantially change the original decision.

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