Tiff's Treats

Last updated
Tiff’s Treats
Private
IndustryFood and drink
FoundedJanuary 25, 1999;20 years ago (1999-01-25) in Austin, Texas, U.S.
Founders
  • Leon Chen
  • Tiffany Chen
Headquarters,
Area served
Texas, North Carolina, Georgia and Tennessee
Number of employees
1000 (2019)
Website www.cookiedelivery.com

Tiff’s Treats is a privately held U.S. bakery and delivery chain [1] based in Austin, Texas. [2] It is known for being the first U.S. bakery to offer an on-demand warm cookie delivery service. [3] [4]

Contents

Early years

Co-founders Leon Chen and wife Tiffany Chen (née Taylor) met while in junior high school and later attended the University of Texas. [5] In 1999, during their sophomore year of college, Chen and Taylor began Tiffany’s Treats. The company changed its name to Tiff’s Treats in 2003 after settling with jewelry retailer Tiffany & Co. over a copyright dispute. [6]

Expansion

After graduating from the University of Texas, Chen and Taylor focused exclusively on Tiff's Treats. The business initially lost $15,000 during its first year of operation. [7] However, it later became profitable and operations were moved to a stand-alone storefront in central Austin in 2003. [8] A second location in Dallas, Texas was opened in 2006. [9] As of November 2019, Tiff's Treats operates 54 storefronts in Georgia, North Carolina, Tennessee, and Texas, and employs over 1,000 individuals. [10] All the stores are company owned. [11]

Tiff's Treats has raised over $50 million in outside investments [12] [13] [14] including $11 million from Dallas-based CIC Partners, [15] $25 million from Morgan Stanley Expansion Capital, [16] and additional funding from Dallas Mayor Mike Rawlings. [17] Salem Investment Partners has also invested in the company's expansion. [18]

In 2018, Tiff's Treats acquired cookie-delivery company, Jake's Bakes. [19] In October 2018, Tiff’s Treats launched a series of online commercials starring former tennis player Andy Roddick and Brooklyn Decker, an actress and model. [20] [21] As brand ambassadors, they star in ads, attend events, and participate in philanthropic efforts. [22]

In 2019, Tiff's Treats introduced a "take and bake" kit, allowing customers to bake the cookies at home. [23] Also in 2019, the bakery released a non-cookie menu item, Tiff's trio, which includes three kinds of brownies. This was the first non-cookie addition to the menu since 2012. [24]

Innovations

Tiff's Treats uses proprietary software to handle its baked-to-order process to ensure cookies are delivered warm. [25]

In 2017, Tiff’s Treats launched a mobile app for customers to place and track orders and repeat orders. [26] In September 2018, Tiff's Treats added CookieVision, an augmented reality experience, to the mobile app, where customers can send personalized video messages and view animations with every box of cookies. [27]

Philanthropy

Since 2008, Tiff’s Treats donates proceeds to local charities and organizations, including Texas Children's Hospital, the Texas Food Bank, [28] Make A Wish of Central & South Texas, St. Jude Children’s Research Hospital, the Susan G Komen Foundation of Dallas County, the Texas Rangers Foundation [29] [30] [31] , and Sydney's Song. [32]

To mark the 20th anniversary of the bakery, Tiff's Treats partnered with local non-profit organizations where stores are located, donating 10% of sales of every box of cookies sold. [33]

Awards, Recognition, Sponsorships

Tiff's Treats was a sponsor of the 2019 Austin Music Awards. [34] The bakery is also the sponsor of the University of the Incarnate Word athletic department, [35] and the Junior Leagues of Austin [36] of Atlanta. [37]

Tiff's Treats has won eight Austin-based awards including Best Deliveries (2019), Best Desserts (2014 & 2013), Best Sweets/Goodies (2012, 2010, 2009, 2008). [38]

2008: "We Get it Award," Domain Name Wire [39]

2015: Austin's Best CFO Award [40]

2018: Best of Atlanta, National Cookie Day, #1 [41]

2018: Excellence in Customer Service Award [42]

2019: Nasdaq Consumer Product Award, Austin Chamber of Commerce, Greater Austin Business Awards [43]

Related Research Articles

Cookie small, flat and sweetened baked food (biscuit)

A cookie is a baked or cooked food that is typically small, flat and sweet. It usually contains flour, sugar and some type of oil or fat. It may include other ingredients such as raisins, oats, chocolate chips, nuts, etc.

Girl Scout Cookies Seasonal baked goods sold for fundraising

Girl Scout Cookies are cookies sold by Girl Scouts to raise funds to support Girl Scout councils and individual troops. Commonly sold by going door to door, or through school- or town-wide fundraisers, these cookies are widely popular. The program is intended to both raise money and improve the financial literacy of girls. During an average selling season, more than 1 million girls sell over 200 million packages of cookies and raise over $800 million. The first known sale of cookies by Girl Scouts was in 1917. Cookie sales are organized by 112 regional Girl Scout councils who select one of two national bakeries to buy cookies from. The bakery selected determines which cookie varieties are available, when girls can begin selling cookies in their area, and cookie price. The bakery is paid about 25 to 35 percent of the profits; 45 to 65 percent is used by the regional council to cover programming costs; and 10 to 20 percent is kept by the local troop whose members decide how to spend their portion of the funds. A regional council receives up to 60 percent of its budget from cookie sales. GSUSA states that the program is the largest girl-run and girl-led financial literacy program in the world, teaching girls skills like goal setting, decision making, money management, people skills, and business ethics. These skills are reinforced with Girl Scout badges, such as "Cookie CEO." The Girl Scouts say it is the largest annual fundraiser in the world dedicated to girls.

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References

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