|Industry||Food and drink|
|Founded||January 25, 1999 in Austin, Texas, U.S.|
|Texas, North Carolina, Georgia and Tennessee|
Number of employees
Tiff’s Treats is a privately held U.S. bakery and delivery chainbased in Austin, Texas. It is known for being the first U.S. bakery to offer an on-demand warm cookie delivery service.
Co-founders Leon Chen and wife Tiffany Chen (née Taylor) met while in junior high school and later attended the University of Texas.In 1999, during their sophomore year of college, Chen and Taylor began Tiffany’s Treats. The company changed its name to Tiff’s Treats in 2003 after settling with jewelry retailer Tiffany & Co. over a copyright dispute.
After graduating from the University of Texas, Chen and Taylor focused exclusively on Tiff's Treats. The business initially lost $15,000 during its first year of operation.However, it later became profitable and operations were moved to a stand-alone storefront in central Austin in 2003. A second location in Dallas, Texas was opened in 2006. As of November 2019, Tiff's Treats operates 54 storefronts in Georgia, North Carolina, Tennessee, and Texas, and employs over 1,000 individuals. All the stores are company owned.
Tiff's Treats has raised over $50 million in outside investmentsincluding $11 million from Dallas-based CIC Partners, $25 million from Morgan Stanley Expansion Capital, and additional funding from Dallas Mayor Mike Rawlings. Salem Investment Partners has also invested in the company's expansion.
In 2018, Tiff's Treats acquired cookie-delivery company, Jake's Bakes.In October 2018, Tiff’s Treats launched a series of online commercials starring former tennis player Andy Roddick and Brooklyn Decker, an actress and model. As brand ambassadors, they star in ads, attend events, and participate in philanthropic efforts.
In 2019, Tiff's Treats introduced a "take and bake" kit, allowing customers to bake the cookies at home.Also in 2019, the bakery released a non-cookie menu item, Tiff's trio, which includes three kinds of brownies. This was the first non-cookie addition to the menu since 2012.
Tiff's Treats uses proprietary software to handle its baked-to-order process to ensure cookies are delivered warm.
In 2017, Tiff’s Treats launched a mobile app for customers to place and track orders and repeat orders.In September 2018, Tiff's Treats added CookieVision, an augmented reality experience, to the mobile app, where customers can send personalized video messages and view animations with every box of cookies.
Since 2008, Tiff’s Treats donates proceeds to local charities and organizations, including Texas Children's Hospital, the Texas Food Bank,Make A Wish of Central & South Texas, St. Jude Children’s Research Hospital, the Susan G Komen Foundation of Dallas County, the Texas Rangers Foundation , and Sydney's Song.
To mark the 20th anniversary of the bakery, Tiff's Treats partnered with local non-profit organizations where stores are located, donating 10% of sales of every box of cookies sold.
Tiff's Treats was a sponsor of the 2019 Austin Music Awards.The bakery is also the sponsor of the University of the Incarnate Word athletic department, and the Junior Leagues of Austin of Atlanta.
Tiff's Treats has won eight Austin-based awards including Best Deliveries (2019), Best Desserts (2014 & 2013), Best Sweets/Goodies (2012, 2010, 2009, 2008).
2008: "We Get it Award," Domain Name Wire
2015: Austin's Best CFO Award
2018: Best of Atlanta, National Cookie Day, #1
2018: Excellence in Customer Service Award
2019: Nasdaq Consumer Product Award, Austin Chamber of Commerce, Greater Austin Business Awards
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