 | The topic of this article may not meet Wikipedia's notability guideline for academics .(May 2018) |
Tim Calkins (born July 27, 1965) is an author, consultant, and clinical professor of marketing at Northwestern University’s Kellogg School of Management specializing in topics including Marketing Strategy, Biomedical Marketing, and branding. [1]
Tim Calkins was born in Buffalo, New York in 1965 to father Evan Calkins and mother Virginia Brady who were married on September 9, 1946, and were both doctors. He has eight siblings, Sally, Stephen, Lucy, Joan, Benjamin, Hugh, Ellen, and Geoffrey. [2] [3]
Calkins graduated from Hamburg High School, Hamburg, New York in 1983 [4] where he had been on the Honor Roll [5] and he was awarded the Regents Scholarship. [6] Subsequently, he received his bachelor's degree from Yale University in 1987 and his Master of Business Administration from Harvard University in 1991. [7]
He currently lives in Chicago, Illinois [8] with his wife Carol Saltoun and his three children. [9]
Calkins began his career as a research associate at Booz Allen Hamilton in New York City in 1987. From there he moved to the position of a marketing executive at Kraft Foods in Glenview, Illinois, from 1991 to 2002, where he managed leading brands, including A.1. Steak Sauce, Kraft BBQ sauce, Miracle Whip and Taco Bell Home Originals. [1]
In 1998, Calkins took a position of professor of marketing at the Kellogg School of Management as adjunct assistant professor of marketing. He was subsequently made clinical associate professor of marketing in 2002 and full clinical professor of marketing in 2006. There he has earned several honors and awards, including Executive MBA Program Outstanding Teaching Award, Sidney J. Levy Teaching Award, Faculty Impact Award, and L. G. Lavengood Outstanding Professor of the Year Award. [7] He was also chosen for Poets & Quants Our Favorite MBA Professors of 2016. [10]
He is the managing director of Class 5 Consulting, [1] where he provides consultation on projects and problems for clients including Eli Lilly, Hewlett Packard, Pfizer, Teva, AB InBev, Novartis, and the American Dental Association. [11]
Tim Calkins is the author of the books Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012) and Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Defending Your Brand was the winner of the Expert Marketer Magazine's Marketing Book of the Year in 2013. [12] [13] [14] He was also the co-editor of Kellogg on Branding (John Wiley & Sons, 2005). [12]
Calkins is the founder of the Kellogg School Super Bowl Advertising Review which has reviewed Super Bowl advertisements since 2005. [15] He has also authored articles on the importance of Super Bowl advertising from the point of view of Marketing. [9]
He has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision as well as articles in industry journals. [12] [16] He is also contributor and author for many marketing and news outlets including Business Insider, [12] Huffington Post, [9] Financial Times, [17] and The New York Times. [18] His blog, Strong Brands, was featured on Inc.com as one of Six Blogs That Can Teach You More Than an MBA. [19]
The Kellogg School of Management at Northwestern University is the graduate business school of Northwestern University, a private research university in Evanston, Illinois. Founded in 1908 as the School of Commerce, Kellogg has the second-largest endowment of any business school.
The Kelley School of Business (KSB) is an undergraduate and graduate business school at Indiana University Bloomington, the flagship campus of the Indiana University system. As of 2022, approximately 13,538 full-time undergraduate and graduate students are enrolled on its Bloomington campus, as well as 1,596 students at the Indianapolis campus. In addition, more than 800 students study for graduate degrees through the school's online MBA and MS programs through "Kelley Direct".
Philip Kotler is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
Dipak Chand Jain is Co-President and Global Advisor of China Europe International Business School. He previously was the Director (Dean) of Sasin Graduate Institute of Business Administration of Chulalongkorn University in Bangkok, Thailand. The announcement of his appointment as Director of Sasin was made on 7 June 2014. He stepped down in 2017.
TMA is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, Connecticut; Irvine, California; London; Manchester; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. He received the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy by the Marketing Strategy SIG of the American Marketing Association (AMA).
The Wisconsin School of Business (WSB) is the business school of the University of Wisconsin–Madison, a public research university in Madison, Wisconsin. Founded in 1900, it has more than 46,000 living alumni across nearly 90 countries. The undergraduate program prepares students for business careers, offering 11 different majors, while its Master of Business Administration (MBA) program is based on focused career specializations, and its PhD program prepares students for careers in academia. The school offers student services such as Accenture Leadership Center and Huber Business Analytics Lab.
Mohanbir Sawhney is a management consultant, author and academic. He is the Associate Dean, Digital Innovation at McCormick Foundation Chair of Technology, Clinical Professor of Marketing and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management. He is an adviser to several large organizations on e-commerce strategies.
The Segal Design Institute is a design thinking institute at Northwestern University. Segal operates within the McCormick School of Engineering and Applied Science and is dedicated to the study of human-centered design at the undergraduate and graduate level.
Timothy E. Ryan is an American newspaper publisher and businessman. In 2015, Ryan was named publisher and chief executive officer of the Los Angeles Times and The San Diego Union-Tribune. Prior to his position with The Los Angeles Times, beginning in 2007, he served as publisher and chief executive officer of The Baltimore Sun.
Bala V. Balachandran was an Indian academic who was Professor Emeritus of Accounting Information & Management at the Kellogg School of Management at Northwestern University. He was also the founder, chairman and dean emeritus of Great Lakes Institute of Management in Chennai, India.
David G. Kabiller is the founder, founding principal, and head of business development of AQR Capital Management, along with Cliff Asness, John M. Liew and Robert Krail. He initiated AQR's international growth and its introduction of mutual funds as well as the creation of the AQR University symposia series and the AQR Insight Award for outstanding innovation in applied academic research. Kabiller established AQR's QUANTA Academy program, which is designed to help employees reach their full potential. The program offers a holistic approach, focusing on both professional and personal development.
Jeff Bell is an American executive. He is best known as the past CEO of PPLSI, for creating the Jeep Rubicon and 4-door Wrangler, launching the Chrysler 300, Halo 3, Gears of War, growing Xbox Live with Netflix and Rock Band, and exiting multiple start-ups. He is an Operating Partner at MidOcean Private Equity, and a venture partner of NCT Ventures LLC.
Scott Dorsey is an American entrepreneur, investor, and startup advisor. He is a co-founder and managing partner at High Alpha, a venture studio that conceives, launches and scales enterprise technology companies. In late 2000, Dorsey, Chris Baggott, and Peter McCormick co-founded ExactTarget, a provider of digital marketing automation and analytics software and services. ExactTarget raised $161.5 million in an initial public offering on the New York Stock Exchange in 2012 and was acquired by salesforce.com for $2.5 billion in 2013. During his career at ExactTarget, Dorsey held the positions of chairman and CEO. Dorsey stepped down as chief executive officer of Salesforce ExactTarget Marketing Cloud in May 2014.
Olivier François is a French business executive and the current CEO of Fiat and Abarth. He is global chief marketing officer for Stellantis, and a member of the company's Group Executive Council, a position he has held since September 2011. Due to his attention to creativity, he has been referred to as "Chrysler's Don Draper". In 2024, François was inducted into the American Advertising Federation Hall of Fame.
Kathleen M. Hagerty is an American academic and the Provost of Northwestern University, serving since September 2020. Prior to that, she was dean of the faculty in the Kellogg School of Management. She is the first female to be appointed provost of the university.
Donald H. Haider is an American business professor and politician. He has long been a business professor at Northwestern University's Kellogg School of Management. He ran in 1987 as a Republican nominee for mayor of Chicago.
Dashun Wang is a Professor of Management and Organizations at the Kellogg School of Management and the McCormick School of Engineering, at Northwestern University. In 2019, he became the Founding Director of the Center for Science of Science and Innovation (CSSI). He is also a core faculty member at the Northwestern Institute on Complex Systems (NICO) and an adjunct professor of Department of Physics, at Northeastern University. In 2023, he co-founded the Ryan Institute on Complexity. Wang is a recipient of the AFOSR Young Investigator award (2016) and was named one of Poets & Quants Best 40 Under 40 Professors (2019).
Loran F. Nordgren is an American professor of psychology who studies the adoption of new ideas and behaviors. In 2020 he became a professor at Northwestern University's Kellogg School of Management. He is the co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas.
{{cite web}}: CS1 maint: unfit URL (link)