Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
The original incarnation of Yahoo! Inc. was an American multinational technology company headquartered in Sunnyvale, California. Yahoo was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. Yahoo was one of the pioneers of the early internet era in the 1990s. Marissa Mayer, a former Google executive, served as CEO and President of Yahoo from 2012 until June 2017.
Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Startpage is a Dutch search engine company that highlights privacy as its distinguishing feature. The website advertises that it allows users to obtain Google Search results while protecting users' privacy by not storing personal information or search data and removing all trackers. Startpage.com also includes an Anonymous View browsing feature that allows users the option to open search results via proxy for increased anonymity.
Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results.
Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu Search, Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin car rental". Local searches exhibit explicit or implicit local intent. A search that includes a location modifier, such as "Bellevue, WA" or "14th arrondissement", is an explicit local search. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search.
Google China is a subsidiary of Google. Once a popular search engine, most services offered by Google China were blocked by the Great Firewall in the People's Republic of China. In 2010, searching via all Google search sites, including Google Mobile, was moved from mainland China to Hong Kong.
A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks, accompanied by textual summaries and images. Users also have the option of limiting the search to a specific type of results, such as images, videos, or news.
Rogue security software is a form of malicious software and internet fraud that misleads users into believing there is a virus on their computer and aims to convince them to pay for a fake malware removal tool that actually installs malware on their computer. It is a form of scareware that manipulates users through fear, and a form of ransomware. Rogue security software has been a serious security threat in desktop computing since 2008. An early example that gained infamy was SpySheriff and its clones, such as Nava Shield.
Taobao is a Chinese online shopping platform. It is headquartered in Hangzhou and is owned by Alibaba. According to Alexa rank, it was the eighth most-visited website globally in 2021. Taobao.com was registered on April 21, 2003 by Alibaba Cloud Computing (Beijing) Co., Ltd.
The multinational Internet corporation Yahoo! has received criticism for a variety of issues.
Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.
Yahoo! Kids is a public web portal provided by Yahoo! Japan to find age-appropriate online content for children between the ages of 4 and 12. This site was formerly available in English via Yahoo!, where it was known as Yahooligans! until December 2006, and in Korean via Yahoo! Korea.
Googlization is a neologism that describes the expansion of Google's search technologies and aesthetics into more markets, web applications, and contexts, including traditional institutions such as the library. The rapid rise of search media, particularly Google, is part of new media history and draws attention to issues of access and to relationships between commercial interests and media.
Timable is an online event listing platform in Hong Kong, consisting of websites and mobile apps. It was co-founded by Sam Yuen and Mike Ko in 2010. It displays popular events happening in the city, including concerts, dramas, exhibitions, festivals, events for family, etc. The name refers to its attempt to create a platform that allows users to search by time. Users can search for events, matching their spare time.
