Titche-Goettinger Building

Last updated
Titche-Goettinger Building

Titche-Goettinger Building.jpg

Titche-Goettinger Building in 2010
USA Texas location map.svg
Red pog.svg
Usa edcp location map.svg
Red pog.svg
Location 1900 Elm Street / 1901 Main Street
Dallas, Texas
Coordinates 32°46′54.39″N96°47′43.38″W / 32.7817750°N 96.7953833°W / 32.7817750; -96.7953833 Coordinates: 32°46′54.39″N96°47′43.38″W / 32.7817750°N 96.7953833°W / 32.7817750; -96.7953833
Area less than one acre
Built 1929
Architect Dahl, Greene, LaRoche [1]
Architectural style Neo-Renaissance [2]
NRHP reference #

96000586 [3]

Added to NRHP May 24, 1996

The Titche-Goettinger Building is one of Dallas' original broad-front department stores located along St. Paul Street between Main and Elm Street in downtown Dallas, Texas (USA). The structure currently houses apartments, retail space, and the Universities Center at Dallas. It is listed on the National Register of Historic Places and is a contributing property in the Harwood Historic District and Main Street District. It is also located across the street from Main Street Garden Park.

Downtown Dallas Place in Texas, United States

Downtown Dallas is the Central Business District (CBD) of Dallas, Texas USA, located in the geographic center of the city. The area termed "Downtown" has traditionally been defined as bounded by the downtown freeway loop: bounded on the east by I-345 (although known and signed as the northern terminus of I-45 and the southern terminus of US 75, on the west by I-35E, on the south by I-30, and on the north by Spur 366. The square miles, population and density figures in the adjacent table represent the data for this traditional definition.

Texas State of the United States of America

Texas is the second largest state in the United States by both area and population. Geographically located in the South Central region of the country, Texas shares borders with the U.S. states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas to the southwest, while the Gulf of Mexico is to the southeast.

United States federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country composed of 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.



In 1902, Edward Titche formed a partnership with Max Goettinger and the two established Titche-Goettinger, a department store, on the southeast corner of Elm and Murphy Streets in downtown Dallas. [2] By 1904, operations had outgrown the Elm/Murphy location and the store moved to the year-old Wilson Building. [2] [4] By 1928, the store had again outgrown itself and construction began on a new building two blocks east in an area known as "Uptown".

Titche-Goettinger was a department store chain based in Dallas, Texas (USA). It was established in 1902 and was a major player in the Dallas retail market until its merger with Joske's, which was later absorbed by Dillard's.

Located along St. Paul between Elm and Main, the new flagship building designed by architect George Dahl opened in November 1929 as one of the largest department stores in the Southwest. It consisted of seven floors plus basement and sub-basement. The exterior was clad in Indiana Limestone with Italian Florentine detail in Renaissance Revival style, while the inside featured Art Deco design elements.

George Dahl American architect

George Leighton Dahl was a prominent American architect based in Dallas, Texas during the 20th century. His most notable contributions include the Art Deco structures of Fair Park while he oversaw planning and construction of the 1936 Texas Centennial Exposition. In 1970, in anticipation of imminent commercial growth brought on by the impending development of the Dallas/Fort Worth International Airport, he designed the First National Bank of Grapevine building at 1400 South Main Street. This iconic cubist structure served as a harbinger of the area's upcoming economic development.

The interior of the building was set up like current department stores of its day. [5] The basement was used as a retail space featuring "popularly priced" merchandise. The first floor sold impulse goods such as gloves, hats, purses and hosiery. It featured a patterned terrazzo floor and eighteen foot ornamental ceiling. Columns had ornamental capitals with Texas-motifs. The second floor sold women's and misses' clothes as well as furs and featured differently themed "galleries". [6] Children's clothes and lingerie were located on the third floor, originally decorated with peach and apricot colors. House wares such as rugs, draperies, and furniture were on the fourth floor. The fifth floor featured glass ware and china, and the employee restrooms and hospital. The offices were on the sixth floor. On the seventh floor was a 600-seat auditorium that could also be converted into four small conference spaces. A basement and sub-basement held the mechanical equipment as well as a state-of-the-art refrigerated fur vault that could hold up to 3,000 fur coats. The cooling system cooled the basement and first floor. [7]


In 1955 the building doubled in size with the opening of a "Texas-size" major addition along Main between St Paul and Harwood designed by Thomas, Jameson & Merrill. [2] This addition matched the original building in height, depth and building materials, although the façade was windowless and featured a large cartouche and prominent signage. The addition also boasted the first complete escalator service for a building of its size in the Southwest and the largest plate glass windows at street level. The expanded 500,000-square-foot (46,000 m2) department store boasted three restaurants, a bakery and a 1,600-seat public auditorium.

In the 1960s and '70s the chain was more well known as Titche's.

The store took on the Joske's name in 1979. In 1985 Allied Stores consolidated Joske's three Texas divisions, and the top three floors of the building were converted to corporate offices. The store connected its retail concourse to the expanding Dallas Pedestrian Network during a renovation of the basement, first and second floors in 1986. [8] When Dillard's bought the assets of Joske's in 1987, the historic downtown building was not included in the sale; the store was closed soon after. [9]


Joske's, founded by German immigrant Julius Joske in 1867, was a department store chain originally based in San Antonio, Texas. In December 1928, Hahn Department Stores acquired the company along with the Titche-Goettinger department store of Dallas, and three years later Hahn became part of Allied Stores. Allied was taken over by Campeau in 1986, and Campeau in turn sold the Joske's chain in 1987 to Dillard's. All Joske's stores were then quickly converted into Dillard's locations.

Dallas Pedestrian Network

The Dallas Pedestrian Network or Dallas Pedway is a system of grade-separated walkways covering thirty-six city blocks of downtown Dallas, Texas, United States. The system connects buildings, garages and parks through underground tunnels and above-ground skybridges. The network contains an underground city of shops, restaurants and offices during weekday business hours.

Dillards company

Dillard's Inc. is an American department store chain with approximately 292 stores in 29 states headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Florida with 42 and Texas with 57, but the company also has stores in 27 more states although it is absent from the Northeast, most of the Upper Midwest, the Northwest, and most of California, aside from three stores in smaller cities.

Adaptive Reuse

The St. Paul Street store front of the original 1929 building Titche facade.jpg
The St. Paul Street store front of the original 1929 building

In 1994, developer Graham Greene and architect Meckfessel Associates renovated the 1955 addition as the Dallas Education Center (now known as the Universities Center at Dallas). [2] The UCD was the first multi-institutional teaching center (MITC) for higher education in Texas and was established by the Texas Higher Education Coordinating Board to provide access to public higher education at the upper division and graduate levels to citizens who live and work in downtown Dallas. Four of the seven floors have been converted to classroom space and are used by Texas A&M University-Commerce, Texas Woman's University (TWU), University of North Texas (UNT), University of Texas at Arlington (UTA), Dallas County Community College District (DCCCD) and 9th-12th grade of the Pegasus School of Liberal Arts & Sciences. The facility also contains Fashion on Main, the exhibition facility of UNT's Texas Fashion Collection. Future plans include expansion of the fashion gallery. The current address for this portion of the building is 1901 Main.

The building was listed on the U.S. National Register of Historic Places in 1996.

As one of the first residential renovations in downtown Dallas, Oglesby-Green adapted the original 1929 building into 129 loft-style apartments and retail space in 1997. [2] To provide adequate light to interior apartments a section of the building on floors 2-8 was cut away, but the façade was left intact (this is evident when viewing the rows of open windows along Main). The eighth floor of apartments is the old "attic" space facing the interior courtyard and is only accessible via stairs from the seventh floor. Resident parking is accommodated in the basement and sub-basement levels. Many of the original finishes were incorporated into the renovation where practical, making each unit unique in design (units feature original windows and decorative columns, and one unit incorporates the old ballroom's stage). The lobby features many historical photographs and artifacts of the building's past. For several years in the late 1990s a portion of the lobby contained the Gold Bar and restaurant Champagne; [10] vestiges still remain of old bar and department store features throughout the building. The current address for this portion of the building is 1900 Elm.

UNT purchased the Universities Center at 1901 Main with plans to expand program offerings. Because the building shares parking and other critical services with 1900 Elm, UNT also purchased the apartment building and offers a reduced rate to full-time students, thus reunifying the historic building under one ownership.

On May 14, 2009 the Texas Legislature approved UNT's request for a public law school in the neighboring Dallas Municipal Building. The Universities Center will be home of the new law school until the renovated building is ready for occupancy.

Design Details

The 96,000 pound cartouche is a prominent feature of the 1955 addition. TitcheGoettinger Logo.jpg
The 96,000 pound cartouche is a prominent feature of the 1955 addition.

Zoned schools

Residents are zoned to schools in the Dallas Independent School District. Zoned schools include City Park Elementary School, [11] Billy Earl Dade Middle School, [12] and James Madison High School. [13]

Related Research Articles

Comerica Bank Tower Office building in Dallas, Texas, United States

Comerica Bank Tower is a 60-story postmodern skyscraper located at 1717 Main Street in the Main Street District in downtown Dallas, Texas. Standing at a structural height of 787 feet (240 m), it is the third tallest skyscraper in the city of Dallas. It is also the sixth tallest building in Texas and the 61st tallest building in the United States. The building was designed by Philip Johnson and John Burgee, land was completed in 1987. The structure has 1,500,000 square feet (100,000 m2) of office space.

Texas School Book Depository

The Texas School Book Depository, now known as the Dallas County Administration Building, is a seven-floor building facing Dealey Plaza in Dallas, Texas. The building is most notable as the vantage point of the assassination of John F. Kennedy on November 22, 1963. Employee Lee Harvey Oswald shot and killed President Kennedy from a sixth floor window on the building's southeastern corner. The structure is a Recorded Texas Historic Landmark, located at 411 Elm Street on the northwest corner of Elm and North Houston Streets, at the western end of downtown Dallas.

Downtown Crossing Shopping district in Boston, Massachusetts, United States

Downtown Crossing is a shopping district that is a small part of downtown Boston, Massachusetts, located due east of Boston Common and west of the Financial District. It features large department stores as well as restaurants, souvenir sellers, general retail establishments, and street vendors. The section of Washington Street between Temple and Bromfield streets are closed to most vehicular traffic; pedestrians may walk freely in the street.

S. H. Kress & Co. defunct chain of five and dime stores in USA

S. H. Kress & Co. was the trading name of a chain of "five and dime" retail department stores in the United States of America, established by Samuel Henry Kress, which operated from 1896 to 1981. In the first half of the 20th century, there were Kress stores with ornamented architecture on "Main Street" in hundreds of cities and towns.

Main Street District, Dallas Place in Texas, United States

The Main Street District of downtown Dallas, Texas runs along Main Street and is bounded by Lamar Street, Elm Street, the US 75/I-45 (I-345) elevated highway and Commerce Street. The district is the spine of downtown Dallas, and connects many of the adjoining business and entertainment districts.

University of North Texas System

The University of North Texas System is a public university system, headquartered in Downtown Dallas, in the former Titche-Goettinger Building. It is the administrative overseer of three otherwise autonomous Texas institutions of higher learning: (i) the University of North Texas, a comprehensive research institution based in Denton, (ii) the University of North Texas Health Science Center in Fort Worth, and (iii) the University of North Texas at Dallas in South- and Downtown Dallas.

The Universities Center at Dallas is part of the UNT System. It used to be controlled by the Dallas County Community College District (DCCCD). It is located in the historic Titche-Goettinger Building in the Main Street District area of downtown Dallas, Texas, and was the first partnership of its kind in the state of Texas. These partnerships are called Multi-Institutional Teacher Centers (MITC).

Wilson Building (Dallas)

The Wilson Building is an historic 8-story building in the Main Street district of downtown Dallas, Texas. The building was completed in 1904 and patterned after the Palais Garnier in Paris, France. The historic structure fronts Main Street on the south, Ervay Street on the east, and Elm Street on the north. The Wilson building was the tallest structure in Dallas from 1904–1909 and was considered the premier commercial structure west of the Mississippi. The Wilson Building is situated across from the flagship Neiman Marcus Building and is adjacent to the Mercantile National Bank Building.

Mercantile National Bank Building

The Mercantile National Bank Building is a 31-story, 159.4 m (523 ft) skyscraper at 1700 Main Street in the Main Street district of downtown Dallas, Texas. It is the former home of the Mercantile National Bank, which later became MCorp Bank. The design of the skyscraper features Moderne styling from the Art Deco era and was designed by Walter W. Ahlschlager. The building has a series of setbacks that is crowned by an ornamental four-sided clock along with a decorative weather spire. The Merc was the main element of a four-building complex that eventually spanned a full city block.

Shops at Rivercenter shopping mall in San Antonio, Texas

The Shops at Rivercenter is a shopping mall located in Downtown San Antonio, Texas, United States along the city's River Walk. It is anchored by Macy's, H&M, as well as a 38-story, 1,001-room Marriott hotel. The mall was purchased in 2005 by Ashkenazy Acquisition Corporation.

The Drever building in Dallas, Texas, USA

The Drever, formerly the First National Bank Tower and later Elm Place, is a 52-story, 191 m (627 ft) skyscraper in the Main Street district of downtown Dallas, Texas, adjacent to the Dallas Area Rapid Transit (DART) Akard Station. It is the tenth tallest building in the city. In January 2010 the building was closed due to low occupancy rates. It is currently undergoing the most costly building conversion in Dallas' history. When completed in 2019, the building will contain a luxury hotel from the Thompson Hotels brand as well as 300 apartments. It was listed on the National Register of Historic Places in 2017.

Dallas is one of the largest cities in Texas and has one of the largest Jewish communities in the state.

Downtown Hartford City in Connecticut, United States

Downtown Hartford, Connecticut is the primary business district and the center of Connecticut's state government. Due to the large number of insurance companies headquartered downtown, Hartford is known as the "Insurance Capital of the World".

Dallas Municipal Building

The Dallas Municipal Building is a Dallas Landmark located along S. Harwood Street between Main and Commerce Street in the Main Street District of downtown Dallas, Texas that served as the city's fourth City Hall. The structure is also a Recorded Texas Historic Landmark and a contributing property in the Harwood Street Historic District, located across the street from Main Street Garden Park.

The Texas Fashion Collection is a non-profit organization dedicated to the preservation and documentation of historically significant fashion. It is operated by the University of North Texas through the College of Visual Arts and Design (CVAD) and housed on the UNT campus in Denton, Texas. The collection is an educational resource for students, researchers and the general public.

Neiman Marcus Building

The Neiman Marcus Building is a historic commercial structure located in the Main Street District in downtown Dallas, Texas (USA). The structure, is the corporate headquarters and flagship store of Neiman Marcus. It is the last of the original department stores still serving downtown Dallas. The building is listed on the National Register of Historic Places as a contributing property of the Dallas Downtown Historic District.

The University of North Texas at Dallas College of Law is a law school provisionally accredited by the American Bar Association. It is located on the campus of the University of North Texas at Dallas (UNTD) and is the only public law school in Dallas. The first class entered in the fall of 2014. The school is housed in the historic Titche-Goettinger Building in downtown Dallas.


  1. Greene, Herbert Miller from the Handbook of Texas Online. By Christopher Long. Retrieved on 25 April 2007.
  2. 1 2 3 4 5 6 7 Dallas Public Library - listing for the Titche-Goettinger Building. Retrieved on 25 April 2007.
  3. National Park Service (2010-07-09). "National Register Information System". National Register of Historic Places . National Park Service.
  4. Dallas Public Library - listing for the Wilson Building. Retrieved on 25 April 2007.
  5. Ferry, John William. A History of the Department Store, p.14
  6. Dallas Times Herald, Nov. 24, 1929
  7. http://atlas.thc.state.tx.us/common/view_narrative.asp?narrative=96000586.htm&title=Titche--Goettinger%20Department%20Store&filepath=E:\atlas_text\nr_listed\html%5Bpermanent+dead+link%5D
  8. Donna Steph Hansard. (1986, August 21). JOSKE'S PLANNING RENOVATION. The Dallas Morning News HOME FINAL ed., 2D. Retrieved December 16, 2009 from NewsBank on-line database (America's Newspapers)
  9. Donna Steph Hansard. (1987, April 14). DILLARD TO BUY OUT JOSKE'S - 2nd chain included in $255 million sale. The Dallas Morning News HOME FINAL ed., 1a. Retrieved December 16, 2009 from NewsBank on-line database (America's Newspapers)
  10. Dallas Morning News, October 31, 1997
  11. "Fall 2009 City Park Elementary School Attendance Zone [ permanent dead link ]." Dallas Independent School District. Retrieved on May 23, 2010.
  12. "Fall 2009 Dade Middle School Attendance Zone [ permanent dead link ]." Dallas Independent School District. Retrieved on May 23, 2010.
  13. "Fall 2009 James Madison High School Attendance Zone [ permanent dead link ]." Dallas Independent School District. Retrieved on May 23, 2010.