The new school of hip hop was a movement in hip hop music beginning 1983–84 with the early records of Run–D.M.C. and LL Cool J. Like the preceding hip hop, it came predominantly from New York City. The new school was characterized by drum machine led minimalism, often tinged with elements of rock. It comprised rapping taunts, boasts, and socio-political commentary delivered in an aggressive, self-assertive style. In song and image its artists projected a tough, cool, street b-boy attitude. These elements contrasted sharply with funk and disco, novelty hits, live bands, synthesizers and party rhymes of artists prevalent in the early 1980s, thus rendering them old school. New school artists crafted shorter songs more amenable to airplay, and more cohesive LPs than their old school counterparts. By 1986 their releases began to establish hip hop as a fixture of the mainstream.
Raising Hell is the third studio album by American hip hop group Run-D.M.C., released on May 27, 1986 by Profile Records. The album was produced by Russell Simmons and Rick Rubin. Raising Hell became the first Platinum and multi-Platinum hip hop record. The album was first certified as Platinum on July 15, 1986, before it was certified as 3x Platinum by the Recording Industry Association of America (RIAA) on April 24, 1987.
Robert “Shep” Pettibone is an American record producer, remixer, songwriter and club DJ, one of the most prolific of the 1980s.
Tougher Than Leather is the fourth studio album by American hip hop group Run-D.M.C., released on May 17, 1988, by Profile Records. The album was produced by the group members themselves, Davy D. and Rick Rubin.
The Fat Boys were an American hip hop trio from Brooklyn, New York, that emerged in the early 1980s. The group was briefly known originally as the Disco 3, originally composed of Mark "Prince Markie Dee" Morales, Damon "Kool Rock-Ski" Wimbley, and Darren "Buff Love" Robinson.
Run-D.M.C. is the eponymous debut studio album by American hip hop group Run-D.M.C., released on March 27, 1984, by Profile Records. The album was produced by Russell Simmons and Larry Smith. It was considered groundbreaking for its time, presenting a tougher, more hardcore form of hip-hop. The album's sparse beats and aggressive rhymes were in sharp contrast with the light sound that was popular in hip hop at the time.
Greatest Hits is the second compilation album by American hip hop group Run-D.M.C. It was released on September 10, 2002 by Arista Records. While it was argued that hits such as "The Ave.", "Pause" and "Ooh, What'cha Gonna Do?" should have found a place in this release, Run speculated during a Marie Claire interview in 2003 that the album was simply showcasing the group's better known earlier work:
"I want kids to pick up this album and go '..So that's what hip hop sounded like in 1984, cool'. It's not because I dislike any of those [later] records."
Krush Groove is a 1985 American musical comedy-drama film distributed by Warner Bros. Pictures that was written by Ralph Farquhar and directed by Michael Schultz. This film is based on the early days of Def Jam Recordings and up-and-coming record producer Russell Simmons, portrayed by Blair Underwood in his feature film debut. Simmons was the film's co-producer and story consultant; he also had a cameo in the film as a club owner named Crocket.
King of Rock is the second studio album by American hip hop group Run-D.M.C., released on January 21, 1985, by Profile Records. The album was produced by Russell Simmons and Larry Smith. King of Rock became the first rap album released on CD. The album saw the group adopting a more rock-influenced sound, with several tracks prominently featuring heavy guitar riffs. The song "Roots, Rap, Reggae" features Yellowman, and was one of the first hybrids of rap and dancehall.
Ultimate Run–D.M.C. is a 2003 compilation album by Run–D.M.C. It contains 18 tracks as well as a bonus DVD with 14 music videos.
The Best of Run-DMC is a 2003 compilation album by American hip hop group Run-D.M.C.
High Profile: The Original Rhymes is a compilation album of Run-D.M.C.'s material.
David Franklin Reeves Jr. is an American musician, DJ, and producer best known for his work in cooperation with Run-DMC, Kurtis Blow, The Fat Boys, and Jam Master Jay. An early associate of Russell Simmons and Larry Smith, Dave first made his name in the 1980s.
"It's Tricky" is the fourth single released from Run-DMC's third album, Raising Hell. It was released early in 1987 through Profile Records and was co-produced by Rick Rubin and the group themselves. The song peaked at No. 57 on the Billboard Hot 100 and No. 21 on the Hot R&B/Hip-Hop Songs. In the UK, the song made No. 16 on the UK Singles Chart upon its original release and No. 74 upon being remixed by Jason Nevins in 1998, while Nevins' remix of their song "It's Like That" spent its fifth week at No. 1. Nevins' remix, "(It's) Tricky", achieved top 40 peaks elsewhere in Europe, Australia and New Zealand. Two decades after the song's release, The Knack sued Run-DMC on the grounds "It's Tricky" sampled their song "My Sharona" without permission. In 2021, the song was sampled by Crazy Frog.
"Rock Box" is a song by the American hip hop group Run-DMC. The song was produced by Larry Smith and Russell Simmons and released by Profile Records in March 1984. Following the popularity of their previous two singles "Hard Times" (1983) and "It's Like That" (1983), Profile Records head suggested to the producers and group that they should attempt to record an album as they already had four songs ready, and releasing a few more would not hurt them. Despite speculating low sales from the label and the group not feeling that hip hop was a genre appropriate for a full-length album, they were given an advance to start recording. This led to Run-DMC members Joseph "Run" Simmons and Darryl "DMC" McDaniels going through their rhyme book to develop new songs, one of which would become "Rock Box".
Bob Rosa is an American record producer who has worked with artists such as Madonna, Janet Jackson, Mariah Carey and Espen Lind. One of his first recording projects was working on the track "Planet Rock" by Afrika Bambaataa & the Soulsonic Force in 1982.
"Can You Rock It Like This" is a 1985 single by Run–D.M.C. It is the third single from their album, King of Rock. The lyrics were written by LL Cool J. The song was sampled for the song "Can You Move It Like This" by Baha Men without credit. Like many songs on the album, the guitar parts are by Eddie Martinez.
Lawrence Smith was a pioneering American musician and hip hop record producer. He is best known for his co-productions of Run-DMC's Run-D.M.C. (1984) and King of Rock (1985) and his solo production of Whodini's Escape (1984) and Back in Black (1986).
"Sucker M.C.'s" is a song by American hip hop group Run-D.M.C. It was first released in 1983 as B-side to "It's Like That". The two-sided release marked the start of Run-D.M.C.'s career as their first single, and it is widely regarded as ushering in a new school of hip hop artists with a street image and an abrasive, minimalist sound that marked them out from their predecessors. Both tracks were collected on the trio's self-titled debut album in 1984. WBAU was the first station to play the two songs.
Run-DMC was an American hip hop group from Hollis, Queens, New York City, founded in 1983 by Joseph Simmons, Darryl McDaniels, and Jason Mizell. Run-DMC is regarded as one of the most influential acts in the history of hip hop culture and one of the most famous hip hop acts of the 1980s. Along with Beastie Boys, LL Cool J and Public Enemy, the group pioneered new school hip hop music. The group was among the first to highlight the importance of the MC and DJ relationship.
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