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Native name | |||||
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| Japanese name | |||||
| Kanji | 株式会社東ハト | ||||
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| Website | tohato | ||||
Tohato Inc. (株式会社東ハト, Kabushiki-gaisha Tōhato) is a Japanese food company that specializes in snack food. [1] They are known for their variety of the caramel corn snack, manufactured since 1971. [2] [3] [4] [5]
In March 2003, Tohato applied for court protection from creditors after the failed operation of a golf course started during the asset-inflated bubble period. Following that, Unison Capital and Bandai acquired Tohato's confectionary business and set up a new company under the name of Tohato to turn its operations around. [5]
Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an engagement marketing campaign, by combining multiplayer online gaming with advertising on a mobile phone. Customers were encouraged to join nightly battles at 4AM in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008. [6]
Kakigōri (かき氷) is a Japanese shaved ice dessert flavored with syrup and a sweetener, often condensed milk.
Doritos is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco in 1967 and Nacho Cheese in 1972. Other specialty flavors began to make their debut during the late 1980s. The concept for Doritos originated in a restaurant at Disneyland.
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ADK Holdings Inc. d/b/a ADK, formerly known as Asatsu-DK, is a Japanese advertising agency. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014, the firm is Japan's third largest advertising agency after Dentsu and Hakuhodo. The agency has 80 offices in over 20 countries. One, Asatsu-DK Europe, was established in 1993 in Amsterdam, Netherlands. Bain Capital has owned the company since 2018.
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Gyoniku soseji (魚肉ソーセージ) is a Japanese fish sausage made from surimi. It is sold in a plastic casing as a snack. Gyoniku soseji is similar to the traditional fish cake, kamaboko. Gyoniku soseji and kamaboko together constitute 26% of Japanese fish consumption.
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