Tokki Soju

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Tōkki Soju
TokkiSojuLogo - rabbit only-01.png
Type Soju
ManufacturerTōkki Soju Agricultural Co., Inc.
Country of origin  United States
Alcohol by volume  23% - 46% (varies by product)
Proof (US) 46.0 – 92.0

Tōkki Soju is a brand of soju founded in Brooklyn, New York in 2016 by master distiller Brandon Hill. [1] [2] [3] The company prides themselves on quality over profit, using expensive ingredients that contribute to taste such as glutinous rice. [4]



Tokki Soju's full product line-up including Tokki Soju White Label, Tokki Soju Black Label, Tokki Soju Gold Label, Sonbi Gin, and Sonbi Vodka. Full lineup.jpg
Tokki Soju's full product line-up including Tokki Soju White Label, Tokki Soju Black Label, Tokki Soju Gold Label, Sonbi Gin, and Sonbi Vodka.

Tōkki Soju is made with only 3 ingredients: glutinous rice, water, and nuruk.

Sŏnbi is Tōkki Soju's Western spirits line.

Key Dates

Founder Brandon Hill's business partner, Douglas Park, joined in August of 2016, just 6 months after the company was created.

Park's role switched from partner to CEO in October 2018. Under his leadership, the company created additional products and moved production to Korea where they believed there would be more meaning to create with local ingredients and support Korean agriculture.

They began construction of their distillery in September 2019, and finally finished construction in May 2020 launching their first product in Korea in July 2020. As their products use a lot of glutinous rice, the company contributes to 30% of Chungju's rice market.

Tokki Bar's interior. Located inside of Ryse, Autograph Collection hotel in Hongdae, Seoul. TokkiBarInterior-1.jpg
Tokki Bar's interior. Located inside of Ryse, Autograph Collection hotel in Hongdae, Seoul.

In May 2021, Tōkki Soju opened an estate bar called Tōkki Bar [5] inside of Ryse, Autograph Collection hotel in Hongdae. All cocktails and spirits served at this bar are produced by the Tōkki Soju distillers.

On June 6, 2021 they launched their barrel-aged soju called Tōkki Soju Gold Label. While technically, this is considered a whiskey, Tōkki Soju intentionally kept the category as barrel-aged soju as their company mission is to elevate the category of soju.

On June 27, 2021 they launched their Western spirits line, Sŏnbi. [6] Currently, they have two spirits under the Sŏnbi brand -- Sŏnbi Gin and Sŏnbi Vodka.


After living in Korea in 2011, Hill moved to New York where he was distilling whiskey and rum in Brooklyn.

At that time, New York was becoming a hot spot for high-end Korean restaurants, many of which were earning Michelin stars for their efforts. Unfortunately, only green-bottle soju was really available at the time in the US and was unable to be paired with the modern high-end Korean cuisine. These restaurants relied on wine menus to pair with their Korean food instead.

When a Korean restaurant in Brooklyn asked Bran to create a traditional quality soju for their restaurant, the market presented itself and Tokki was created.


The name of the brand was created because Hill was living in Korea in 2011 where he learned how to make soju. 2011 is the Year of the Rabbit, and so, he decided to name the brand Tōkki Soju.

Sonbi Spirits

Logo for Sonbi Spirits, Tokki Soju's Western spirits line Sonbi(border) offwhite-01.png
Logo for Sonbi Spirits, Tokki Soju's Western spirits line

Sŏnbi is Tokki Soju's Western spirits line. Sŏnbi Gin is the first and only internationally recognized Korean gin, winning the highest accolade, Double Gold, in SF Spirits Competition and Gold in the Asia International Spirits Competition in 2021. The label has a drawing of a sonbi, virtuous scholars in the Goryeo and Joseon Dynasty who passed up positions of wealth and power to lead lives of study and integrity. The background drawings are different for each type of alcohol produced. Sŏnbi Vodka has a drawing of onggi and Sŏnbi Gin has a drawing of a turtle ship.

Background & Tasting Notes

Tokki Soju White LabelMade in the traditional Korean way with modern equipment.  No chemicals, additives, or sugars added.Light tapioca pudding, hint of vanilla, light earthinessChilled or room temperature, neat

In low ABV cocktails

Tokki Soju Black LabelA full body spirit that really makes the glutinous rice shine. It has a rich mouthfeel with a clean backbone.Rich tapioca pudding, vanilla bean, yogurtNeat

On the rocks

In cocktails of all types

Tokki Soju Gold LabelSmooth and complex, this barrel-aged soju is enjoyed by  whiskey-lovers and soju-lovers alike.Vanilla caramel nose, dark cherry, dark chocolateBest neat

Add ice to open up flavors

Sonbi GinMade in the London Dry Style with a focus on Korean ingredients. Sonbi has a citrus forward nose. The 10 botanicals that make up Sonbi are well-balanced with sweet notes on the front and spice on the backend that make it a very versatile spirit for a wide range of cocktails.Floral citrus notes, peppery, savory undertonesIn cocktails

Awards & Accolades

Tōkki Soju Black Label won Gold in New York International Spirits Competition and San Francisco Spirit Competition.

Sŏnbi Gin is the first and only internationally recognized Korean gin, winning the highest accolade, Double Gold, in SF Spirits Competition.

Tōkki Soju Gold Label also won a Double Gold in SF Spirits Competition.

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  2. Lim, Jung-yo (June 20, 2016). "미국서 양조한 '토끼 소주' 맛은 과연?". Korea Herald . Retrieved August 4, 2016.
  3. Park, Se-hee (June 20, 2016). "뉴욕에서 한창 인기라는 한국 소주 '토끼'는 이 남자가 만들었다(사진)". The Huffington Post . Retrieved August 4, 2016.
  4. "Why Korean Alcohol Is Making an Exciting Comeback". Thrillist. Retrieved July 17, 2021.
  5. "Tokki Soju opens restaurant in Ryse Hotel". May 5, 2021. Retrieved July 17, 2021.
  6. "Tokki Bar to open in Seoul and offer its new gin for its birthday". June 17, 2021. Retrieved July 17, 2021.