Tomás Maldonado

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Tomás Maldonado
Tomas Maldonado Milano 2014.jpg
Maldonado in Milan in 2014
Born(1922-04-25)25 April 1922
Died26 November 2018(2018-11-26) (aged 96)
Nationality Argentinian
Occupation Painter
Philosopher
Industrial designer
Years active1954–2018
Known forUlm Model

Tomás Maldonado (25 April 1922 – 26 November 2018) was an Argentine painter, designer and thinker, considered one of the main theorists of design theory of the legendary Ulm Model, a design philosophy developed during his tenure (1954–1967) at the Ulm School of Design (Hochschule für Gestaltung – HfG) in Germany. [1] [2]

Contents

Early life

Born in the Argentine city of Buenos Aires, Maldonado's artistic formation took place at Escuela Nacional de Bellas Artes Prilidiano Pueyrredón . [3]

Career

The early years

In this early period he was involved with the Argentine Avant Gardes, in fact, he was one of the founders of the painters' movement called Arte Concreto-Invención.

The Italian experience

Between 1964 and 1967, in collaboration with his German colleague Gui Bonsiepe he created a system of codes for the design program of the Italian firm Olivetti and the department store La Rinascente . In 1967 he established himself in Milan, continuing to teach in the Faculty of Philosophy and Literature of the University of Bologna, working almost entirely now in philosophy and criticism influenced by semiotics. In one of his last essays, "The Heterodox", he claims that the role of the intellectual is to awaken or reveal the collective conscience.

The academic career

Selected works

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References

Further reading