Tom Novak | |
---|---|
![]() | |
Institution | The George Washington University |
Field | Center for the Connected Consumer |
Alma mater | Oberlin College University of North Carolina |
Thomas P. Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at The George Washington University School of Business, where he co-directs the Center for the Connected Consumer [1] and the Connected Consumer Panel. [2] Professor Novak’s research since 1993 has focused exclusively on consumer behavior in online environments and digital marketing. His current research interests deal with consumer motivations for using social media, the impact of the social web on consumer well-being, and post-social media marketing including the gamification of marketing, the Internet of Things, and the connected consumer.
Over the past two decades, Novak and his wife, Donna Hoffman co-founded and co-directed a series of research centers (Project 2000, eLab, the Sloan Center for Internet Retailing, and the Center for the Connected Consumer) with support from the Alfred P. Sloan Foundation, the National Science Foundation, Paul Allen’s Interval Research Corporation and 40 other corporate sponsors including Walmart.com, Netscape, Procter & Gamble, and Hershey’s.
Donna Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the School of Business at The George Washington University. She is the founder of eLab, an online laboratory for consumer behavior research and the Co-Director of the Center for the Connected Consumer.
Interval Research Corporation was founded in 1992 by Paul Allen and David Liddle. It was a Palo Alto laboratory and technology incubator focusing on consumer product applications and services with a focus on the Internet.
An internationally recognized academic researcher in Web-based commerce, Novak has published extensively on the subject in top academic journals in a range of scholarly disciplines. His work has had global impact with over 14,000 citations in Google Scholar. [3] He has been awarded numerous prestigious research awards, including the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, the Robert D. Buzzell Marketing Science Institute Best Paper Award Honorable Mention. He has won research proposal competitions from the Marketing Science Institute, Google, and the University of Pennsylvania, and was named a finalist for the Paul D. Converse Award, for his lasting contributions to the marketing field.
Prior to joining the faculty at "the George Washington University" in 2013, Novak served on the faculties of the "University of California", "Vanderbilt University", and Southern Methodist University. From 1995 through 1999, he spent summers as a visiting scholar at Paul Allen’s Interval Research Corporation, Palo Alto California, was a visiting scholar at Stanford University in the summers of 1997 and 2000, was a visiting scholar at the USC Annenberg School for Communication and Journalism in Fall 2010, and visited at New York University and Columbia University in the late 1980s. Prior to joining academia he spent five years at Young & Rubicam, New York.
The USC Annenberg School for Communication and Journalism comprises a School of Communication and a School of Journalism at the University of Southern California (USC). Starting July 2017, the school’s Dean is Willow Bay, succeeding Ernest J. Wilson III. The graduate program in Communications is consistently ranked first according to the QS World University Rankings.
New York University (NYU) is a private research university based in New York City. Founded in 1831, NYU's historical campus is in Greenwich Village, Lower Manhattan. NYU also has degree-granting campuses in Abu Dhabi and Shanghai, and academic centers in Accra, Berlin, Buenos Aires, Florence, London, Los Angeles, Madrid, Paris, Prague, Sydney, Tel Aviv, and Washington, D.C.
Columbia University is a private Ivy League research university in New York City. Established in 1754 near the Upper West Side region of Manhattan, Columbia is the oldest institution of higher education in New York and the fifth-oldest institution of higher learning in the United States. It is one of nine colonial colleges founded prior to the Declaration of Independence, seven of which belong to the Ivy League. It has been ranked by numerous major education publications as among the top ten universities in the world.
Novak received his A.B. in Psychology from Oberlin College in 1977 and his M.A. (1980) and Ph.D. (1984, in quantitative psychology with a formal minor in Biostatistics) from the L. L. Thurstone Psychometric Laboratory at the University of North Carolina, Chapel Hill. He was recognized as a University of North Carolina Distinguished Graduate Alumni in 2002.
Oberlin College is a private liberal arts college and conservatory of music in Oberlin, Ohio. It is the oldest coeducational liberal arts college in the United States and the second oldest continuously operating coeducational institute of higher learning in the world. The Oberlin Conservatory of Music is the oldest continuously operating conservatory in the United States. In 1835 Oberlin became one of the first colleges in the United States to admit African Americans, and in 1837 the first to admit women. Today, it its known for its progressive student activism.
L. L. Thurstone Psychometric Laboratory is a psychometrics and quantitative psychology laboratory housed within the Department of Psychology and Neuroscience at University of North Carolina at Chapel Hill. It was founded by Louis Leon Thurstone in 1952.
David Gil Amaral is a professor of psychiatry at the University of California, Davis, United States, and since 1998 has been the research director at the M.I.N.D. Institute, an affiliate of UC Davis, engaged in interdisciplinary research into the causes and treatment of autism and related neurodevelopmental disorders. Amaral joined the UC Davis faculty as a Professor in the Department of Psychiatry and the Center for Neuroscience and as an investigator at the California Regional Primate Research Center in 1991. Since 1995, he has been a professor of psychiatry in the UC Davis School of Medicine, with an appointment to the Center for Neuroscience.
The Russell Sage Foundation was established by Margaret Olivia Sage in 1907 for “the improvement of social and living conditions in the United States.” It dedicates itself to strengthening the methods, data, and theoretical core of the social sciences in order to better understand societal problems and develop informed responses. The foundation supports visiting scholars in residence and publishes books and a journal under its own imprint. It also funds researchers at other institutions and supports programs intended to develop new generations of social scientists. The foundation focuses on labor markets, immigration and ethnicity, and social inequality in the United States, as well as behavioral economics.
Richard Eugene Nisbett is an American social psychologist and writer. He is the Theodore M. Newcomb Distinguished Professor of social psychology and co-director of the Culture and Cognition program at the University of Michigan at Ann Arbor. Nisbett's research interests are in social cognition, culture, social class, and aging. He received his Ph.D. from Columbia University, where his advisor was Stanley Schachter, whose other students at that time included Lee Ross and Judith Rodin.
Marc H. Bornstein is the senior investigator and head of child and family research at the National Institute of Child Health and Human Development.
David Fredrick Bjorklund is an American professor of psychology at Florida Atlantic University. His areas of research interest include cognitive development and evolutionary developmental psychology. His works include authoring several books and over 130 scientific papers. He is editor of the peer-reviewed Journal of Experimental Child Psychology.
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think (2003) and Marketing Metaphoria (2008). In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented, the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior.
Jonathan Plucker is the Julian C. Stanley Professor of Talent Development at Johns Hopkins University, where he works in the School of Education and the Center for Talented Youth. He previously served as Raymond Neag Endowed Professor of Education at the University of Connecticut and as a professor of educational psychology and cognitive science at Indiana University. A well-known expert on creativity, intelligence, and education policy, he is the author of over 200 papers and author or editor of four books: Critical Issues and Practices in Gifted Education with Carolyn Callahan, Essentials of Creativity Assessment with James Kaufman and John Baer, and Intelligence 101 with Amber Esping. Prof. Plucker has also led the development of a popular web site on human intelligence. He was the 2007-2008 president of the American Psychological Association's Society for the Psychology of Aesthetics, Creativity, and the Arts.
Arnold J. Sameroff is an American developmental psychologist. He researches and writes about developmental theory and the factors that contribute to mental health and psychopathology, especially related to risk and resilience. Together with Michael Chandler he is known for developing the transactional model of development. He is one of the founders of the field of developmental psychopathology.
Kjell Grønhaug is a Norwegian organizational theorist, management consultant and Professor emeritus of Business Administration at the Norwegian School of Economics and Business Administration.
Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Coleman Chair in Marketing, and Director of Research at the Center for Retailing Studies at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing.
Lynn R Kahle is an American consumer psychologist at the Lubin School of Business, Pace University in New York. His title is Sports Marketing Program Director, Visiting Scholar and Professor. He also remains Professor Emeritus at the University of Oregon's Lundquist College of Business.
Eric J. Johnson is a professor of marketing at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business. He is the Co-Director for the Center for Decision Sciences.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management. He is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.
Professor Warren Meck is a professor in psychology and neuroscience in the Duke University. His main field of interest is Interval-Timing mechanisms and subjective time perception. He is editor in chief in the journal of Timing & Time Perception. He introduced an interesting time perception model in 1984 and 2005. He explained that time is created in a dedicated module in the certain internal clock. Meck has over 19,000 citations in google scholar.
Bradd Shore is an American cultural anthropologist who is best known as a leading authority on Samoan culture and a foundational theorist of the cultural models school of cognitive and psychological anthropology. He holds the Goodrich C. White Chair of Anthropology at Emory University and is the current Department Chair. He is the former Director of the Emory Center for Myth and Ritual in American Life and is also a past President of the Society for Psychological Anthropology.
Kevin Hewison is an Australian social and political scientist, formerly the Weldon E. Thornton Distinguished Professor at University of North Carolina at Chapel Hill (UNC) and Director of the Carolina Asia Center. He is now Weldon E. Thornton Distinguished Emeritus Professor at UNC.
Russell W. Belk is an American business academic, currently a Distinguished Research Professor and the Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. Professor Belk is a leading authority on consumption, consumer culture, consumer behaviour, materialism, collecting, gift-giving, sharing and the digital self. In 2017, he was elected to the Royal Order of Canada, one of the highest honours that can be bestowed on researchers in Canada.
Utpal Dholakia is an Indian American researcher and professor. He is the George R. Brown Professor of Marketing at the Jones Graduate School of Business, Rice University, and the founder of marketing insights consultancy, Empyrean Insights.