Tomoyo Nonaka

Last updated

Tomoyo Nonaka (野中 ともよ, Nonaka Tomoyo, born June 18, 1954) is a television personality and businesswoman from Japan. She was the CEO of Sanyo Electric from 2005 to 2007.


Television career

Beginning in 1979, Ms. Nonaka was a newscaster and anchorwoman for NHK, the national TV station in Japan. Her main programs at NHK included Weekly Abroad、Sports and News、Sunday Sports Special and others. From 1993 to 1997, she was the anchorwoman for the popular business program World Business Satellite at TV Tokyo. In addition to activities as a journalist, she has been member for many Japanese government committees for Cabinet Office, Ministry of Finance, Ministry of Education and Ministry of Economy, Trade and Industry.

Furthermore, she has been adviser and a member of the board of directors for many large Japanese corporations such as Asahi Breweries, Sumitomo Corporation, NTT Docomo, Nikko Citigroup, and Unisys, Japan.

Sanyo Electric

In 2002, she became an outside director of the board for Sanyo Electric. In 2005, she became chairperson and CEO for Sanyo Electric. Upon her taking chairperson position, she created the new corporation vision 'Think Gaia' and started to restructure many business divisions under the new vision for Sanyo to become a leading company to solve environmental problems with its technology. She created a three-year Evolution Plan aimed at reorganizing the business portfolio and improving the corporate financial structure and conditions.

In a short time, Sanyo introduced more than ten new Think Gaia (TG) products, and the following four “world-first” products:

1) Eneloop batteries: rechargeable batteries that can be recharged up to a thousand times.

2) Aqua: a washing machine and dryer that reduces water usage in a wash-cycle from 200 liters to 8 liters by purifying the used water and making air-washing possible through ozone technology.

3) Enegreen: an innovative way to reduce electricity consumption in air-conditioners, refrigerators, and food show-cases in stores and supermarkets. Enegreen absorbs as much CO2 as a forest with an area 130-times larger than the store.

4) Virus-Washer: an air-cleaner that eliminates up to 99 percent of airborne viruses, including avian influenza (bird flu) virus, using a technology that electrolyzes simple tap water.

Sanyo underwent drastic restructuring in the first two years and under the three-year Evolution Plan raised the bottom line from red to black, with an operating income of about 750 million dollars and a net profit of around 280 million for the fiscal year ending March 2008.

However, under her two year's chairpersonship, Ms. Nonaka constantly fought about how to run the company with board members sent by the main investors insisted that the corporate vision ”Think Gaia” was too “naive” and “feminine” to produce the desired profit. It was apparent that the main investors' interest was to make a capital gains by selling their shares not to run manufacturing business.

The conflict with the main investors owing the majority of the board led to her resignation as Chairperson of Sanyo in March 2007.

'Think Gaia' vision was also created to shift Sanyo business portfolio in order to make Sanyo profitable by not only to focus on Sanyo's business strength (the most profitable business in the field of solar business and rechargeable batteries, eneloop and hi-brid automobile batteries, as well as the world best technological strength) but also to restructure business unmatched to the 'Think Gaia' vision and money losing business (primarily home electronics business). Ms. Nonaka's vision and intention were never understood by many critics and more so by the main investors at that time.

In November 2008, Panasonic announced to buy Sanyo in order to acquire Sanyo's green business, solar and rechargeable batteries.

Current Social Activities

"The Gaia Initiative", a not-for-profit organization was established in 2007 to call not only one corporation, Sanyo, but also wider stakeholders (corporations, citizen, government and NGO/NPO) for solving environmental problems in the world, GAIA.

In May 2008, NPO Gaia initiative of Nonaka agreed to collaborate with The Energy and Resources Institute (TERI) in India with Dr.Rajendra Pachauri, chairman of IPCC and the 2007 Nobel Peace Prize winner.

She also work closely with Dr.Ervin Laszlo, the head of The Club of Budapest, and contributed her writing to his recent book 'Worldshif Notebook'. Dr. Ervin Laszlo is a systems philosopher, integral theorist, and classical pianist. Twice nominated for the Nobel Peace Prize, he has authored more than 70 books. She initiated Worldshift Network Japan and is leading the 'Worldshift' movement in Japan.

She is also the executive member of 'Club of Rome'

She graduated from Sophia University with a major in Journalism, and went on to study photo journalism at the University of Missouri, Columbia in the United States.

Related Research Articles

Sony Japanese multinational conglomerate

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television entertainment industry. Sony was ranked 97th on the 2018 Fortune Global 500 list.

3DO Interactive Multiplayer Video game console

The 3DO Interactive Multiplayer, often called the 3DO, is a home video game console developed by The 3DO Company. Conceived by entrepreneur and Electronic Arts founder Trip Hawkins, the 3DO was not a console manufactured by the company itself, but a series of specifications, originally designed by Dave Needle and R. J. Mical of New Technologies Group, that could be licensed by third parties. Panasonic produced the first models in 1993, and further renditions of the hardware were released in 1994 by GoldStar and in 1995 by Sanyo.

Nickel–metal hydride battery type of rechargeable battery

A nickel metal hydride battery, abbreviated NiMH or Ni–MH, is a type of rechargeable battery. The chemical reaction at the positive electrode is similar to that of the nickel–cadmium cell (NiCd), with both using nickel oxide hydroxide (NiOOH). However, the negative electrodes use a hydrogen-absorbing alloy instead of cadmium. A NiMH battery can have two to three times the capacity of an equivalent size NiCd, and its energy density can approach that of a lithium-ion battery.

Toshiba Japanese electronics conglomerate

Toshiba Corporation is a Japanese multinational conglomerate headquartered in Tokyo, Japan. Its diversified products and services include information technology and communications equipment and systems, electronic components and materials, power systems, industrial and social infrastructure systems, consumer electronics, home appliances, medical equipment, office equipment, as well as lighting and logistics.

A nonprofit organization (NPO), also known as a non-business entity, not-for-profit organization, or nonprofit institution, is an organization dedicated to furthering a particular social cause or advocating for a shared point of view. In economic terms, it is an organization using its surplus of the revenues to further achieve its ultimate objective, rather than distributing its income to the organization's shareholders, leaders, or members. Nonprofits are tax-exempt or charitable, meaning they do not pay income tax on the money that they receive for their organization. They can operate in religious, scientific, research, or educational settings.

Panasonic Japanese multinational electronics corporation

Panasonic Corporation, formerly known as Matsushita Electric Industrial Co., Ltd., is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan.

MSX Family of standardized home computer architectures released between 1983 and 1990

MSX is a standardized home computer architecture, announced by Microsoft and ASCII on June 16, 1983. It was conceived and marketed by Kazuhiko Nishi, then vice-president at Microsoft and director at ASCII Corporation. Nishi conceived the project as an attempt to create unified standards among various home computing system manufacturers of the period, in the same fashion as the VHS standard for home video tape machines.

Lithium-ion battery Rechargeable battery type

A lithium-ion battery or Li-ion battery is a type of rechargeable battery. Lithium-ion batteries are commonly used for portable electronics and electric vehicles and are growing in popularity for military and aerospace applications. A prototype Li-ion battery was developed by Akira Yoshino in 1985, based on earlier research by John Goodenough, Stanley Whittingham, Rachid Yazami and Koichi Mizushima during the 1970s–1980s, and then a commercial Li-ion battery was developed by a Sony and Asahi Kasei team led by Yoshio Nishi in 1991.

Sanyo Japanese electronics company

Sanyo Electric Co., Ltd. is a Japanese electronics company and formerly a member of the Fortune Global 500 whose headquarters was located in Moriguchi, Osaka prefecture, Japan. Sanyo had over 230 subsidiaries and affiliates. Sanyo was founded by Toshio Iue.

<i>Nurse Witch Komugi</i> television series

Nurse Witch Komugi is an original video animation (OVA) anime series co-produced by Tatsunoko Production and Kyoto Animation. The series lasted for five episodes, all of which were released on DVD in North America by ADV Films. A two-episode long sequel OVA series was created, Nurse Witch Komugi-chan Magicarte Z.

Energy Conversion Devices (ECD) was an American photovoltaics manufacturer of thin-film solar cells made of amorphous silicon used in flexible laminates and in building-integrated photovoltaics. The company was also a manufacturer of rechargeable batteries and other renewable energy related products. ECD was headquartered in Rochester Hills, Michigan.

Solar Ark Science museum in Gifu, Japan

The Solar Ark (ソーラーアーク) is an ark-shaped solar photovoltaic power generation facility which offers activities to cultivate a better appreciation of solar power generation, and thereby benefitting both ecology and science. This 315-meter-wide, 37-meter-tall facility is located in Anpachi, Gifu Prefecture, in the geographical center of Japan, and can be seen from the JR Tōkaidō bullet train, which runs past on an adjacent railway. It has over 5000 panels that produce approximately 530,000 kilowatt-hours on an annual basis and a maximum system power of 630 kilowatts.

Cobasys LLC supplies nickel metal hydride (NiMH) batteries, battery control systems, and packaged solutions for automotive applications, uninterruptable power supplies, telecommunications applications, and distributed power generation. For 8 years ending in 2009, Cobasys was a 50-50 joint venture between California-based Chevron Corporation and Michigan-based Energy Conversion Devices, Inc. The intermediary hierarchy of ownership was that Cobasys LLC was owned by Chevron's subsidiary Chevron Technology Ventures LLC, and ECD Ovonics' subsidiary Ovonic Battery Company. Cobasys spent $180 million in funding from Chevron Technology Ventures, and the two owners were unable to agree on further funding of the company. After arbitration between the owners had stalled, a buyer was found.

Eneloop rechargeable battery product line

Eneloop is a brand of 1.2-volt low self-discharge nickel–metal hydride (NiMH) rechargeable batteries and accessories developed by Sanyo, introduced in 2005.


Thermax Limited, an engineering company involved in energy and environment.

Muneeza Hashmi is a broadcaster, television producer, and a former general manager of the Pakistan Television. Hashmi has over four decades of experience working with public media. She is also the youngest daughter of the prominent Pakistani poet Faiz Ahmed Faiz.

Gogoro Taiwanese-based venture-backed company that develops and sells electric scooters and battery swapping infrastructure

Gogoro is a Taiwanese company that develops and sells electric scooters and battery swapping infrastructure.

Ultra-high-definition television Television formats beyond HDTV

Ultra-high-definition television today includes 4K UHD and 8K UHD, which are two digital video formats with an aspect ratio of 16:9. These were first proposed by NHK Science & Technology Research Laboratories and later defined and approved by the International Telecommunication Union (ITU). It is a digital television (DTV) standard, and the successor to high-definition television (HDTV), which in turn was the successor to standard-definition television (SDTV).

Pearl Esua-Mensah is the Founder and CEO of Feniks Ltd. It is a Business Development Company with a vision to assist medium sized companies maximize their growth capabilities.She was the chief executive officer (CEO) for Media General Ltd, a group of media organizations in Ghana from September 2017 to September 2018. She was the former Deputy Managing Director for UT Bank Ghana. She began as Financial Controller and rose through the General Manager position to become Director of Finance and Administration till December 2010.Pearl Esua-Mensah is a member of the executive women network. She is also on the seven member board of the Deposit Protection Corporation, that was sworn in,in November 2019. She joined Ashesi University's Board of Directors in 2014 and headed the Board's Finance Committee till she became its chairperson in 2017. She worked as Group Financial Accountant for Parity Group PLC,Group Reporting Accountant for Kantar Group ,DSC Communications Ltd UK and Data Layout Ltd all in the United Kingdom. She is also on the boards of Galaxy Capital, Global Media Alliance and TXT Group Ghana.

Hanbun, Aoi. is a Japanese television drama series and the 98th Asadora series, following Warotenka. It premiered on April 2, 2018, and concluded on September 29, 2018. Mei Nagano was cast in the lead role of Suzume Nireno after an audition of 2366 women.