Last updated
Industry Musical instruments
Founded1954;65 years ago (1954)
FounderAbel and Samuel Tonante
Products Electric and acoustic guitars, banjos, cavaquinhos

Tonante, initially called Ao Rei dos Violões Limitada (To the King of Acoustic Guitars in English), is a Brazilian guitar manufacturing company founded in 1954 by the Portuguese brothers Abel and Samuel Tonante, who artisanelly built musical instruments, thirteen years after their arrival in the country.

English language West Germanic language

English is a West Germanic language that was first spoken in early medieval England and eventually became a global lingua franca. It is named after the Angles, one of the Germanic tribes that migrated to the area of Great Britain that later took their name, as England. Both names derive from Anglia, a peninsula in the Baltic Sea. The language is closely related to Frisian and Low Saxon, and its vocabulary has been significantly influenced by other Germanic languages, particularly Norse, and to a greater extent by Latin and French.

Brazil Federal republic in South America

Brazil, officially the Federative Republic of Brazil, is the largest country in both South America and Latin America. At 8.5 million square kilometers and with over 208 million people, Brazil is the world's fifth-largest country by area and the fifth most populous. Its capital is Brasília, and its most populated city is São Paulo. The federation is composed of the union of the 26 states, the Federal District, and the 5,570 municipalities. It is the largest country to have Portuguese as an official language and the only one in the Americas; it is also one of the most multicultural and ethnically diverse nations, due to over a century of mass immigration from around the world.

Guitar manufacturing

Guitar manufacturing is the use of machines, tools, and labor in the production of electric and acoustic guitars. This phrase may be in reference to handcrafting guitars using traditional methods or assembly line production in large quantities using modern methods. Guitar manufacturing can also be broken into several categories such as body manufacturing and neck manufacturing, among others. Guitar manufacturing includes the production of alto, classical, tenor, and bass tuned guitars.


Tonante is well known for making highly affordable stringed instruments in Brazil, together with companies such as Giannini, Del Vecchio and Di Giorgio. [1] Tonante's range of products include electric and acoustic guitars, banjos and cavaquinhos.

Giannini is a Brazilian musical instruments manufacturing company, based in Salto, São Paulo.

Electric guitar electrified guitar; fretted stringed instrument with a neck and body that uses a pickup to convert the vibration of its strings into electrical signals

An electric guitar is a guitar that uses one or more pickups to convert the vibration of its strings into electrical signals. The vibration occurs when a guitar player strums, plucks, fingerpicks, slaps or taps the strings. The pickup generally uses electromagnetic induction to create this signal, which being relatively weak is fed into a guitar amplifier before being sent to the speaker(s), which converts it into audible sound.

Acoustic guitar type of guitar

An acoustic guitar is a musical instrument in the guitar family, that simply projects the sounds of its vibrating strings acoustically through the air. Originally just called a guitar, the retronym 'acoustic guitar' came in use to distinguish it from an electric guitar, that relies on an electronic amplification system. The sound waves from the strings of an acoustic guitar resonate through the instrument's body, amplifying the sound. Typically, a guitar's body is a sound box, of which the top side serves as a sound board that enhances the vibration sounds of the strings. In standard tuning the guitar's six strings are tuned (low to high) E2 A2 D3 G3 B3 E4.


During the Military dictatorship in Brazil in the 1970s, there was a policy of import substitution that forbade or restricted imports. Because of that, local products (like Tonante guitars) offered to cheaper values and this helped the company to increase its sells. Tonante guitars cost even less than local competitors such as Giannini, Snake or Finch electric guitars. Therefore Tonante was one of the manufacturing companies which helped popularize stringed instruments in Brazil. [1]

Military dictatorship in Brazil 1964-1985 military regime in Brazil

The Brazilian military government, also known in Brazil as the Fifth Brazilian Republic, was the authoritarian military dictatorship that ruled Brazil from 1 April 1964 to 15 March 1985. It began with the 1964 coup d'état led by the Armed Forces against the administration of President João Goulart—who, having been vice-president, had assumed the office of president upon the resignation of the democratically elected president Jânio Quadros—and ended when José Sarney took office on 15 March 1985 as President. The military revolt was fomented by Magalhães Pinto, Adhemar de Barros, and Carlos Lacerda, then governors of the states of Minas Gerais, São Paulo, and Guanabara, respectively. It was planned and executed by the most forefront commanders of the Brazilian Army and received the support of almost all high ranking members of the military, along with conservative elements in society, like the Catholic Church and anti-communists civil movements among the Brazilian middle and upper classes. Internationally, it was supported by the State Department of the United States through its embassy in Brasilia.


Guitar models manufactured by Tonante includes:

Tonante Finder, inspired on Fender models Tonante Finder.jpg
Tonante Finder, inspired on Fender models
Fender Stratocaster electric guitar

The Fender Stratocaster is a model of electric guitar designed from 1952 into 1954 by Leo Fender, Bill Carson, George Fullerton, and completed by Freddie Tavares. The Fender Musical Instruments Corporation has continuously manufactured the Stratocaster from 1954 to the present. It is a double-cutaway guitar, with an extended top "horn" shape for balance like the Precision Bass guitar. Along with the Gibson Les Paul and Fender Telecaster, it is one of the most-often emulated electric guitar shapes. "Stratocaster" and "Strat" are trademark terms belonging to Fender. Guitars that duplicate the Stratocaster by other manufacturers are usually called S-Type or ST-type guitars.

The Fender Jazzmaster is an electric guitar designed as a more expensive sibling to the Fender Stratocaster. First introduced at the 1958 NAMM Show, it was initially marketed to jazz guitarists, but found favor among surf rock guitarists in the early 1960s. Its appearance is similar to the Jaguar, though it is tonally and physically different in many technical ways, including pickup design, scale length and controls.

Cavaquinho small plucked string instrument of the European guitar family

The cavaquinho is a small Portuguese string instrument in the European guitar family, with four wire or gut strings.

Cult Status

Although early Tonante instruments were often plagued by low quality electronics, relatively rough and uncomfortable shapes, bad finish, they have attained a somewhat cult status because they are historically significant. A vintage Tonante guitar can be worth as much as R$ 170,00 (roughly USD 85,00).

In modern English, the term cult has usually been used in reference to a social group that is defined by its unusual religious, spiritual, or philosophical beliefs, or by its common interest in a particular personality, object or goal. This sense of the term is controversial and it has divergent definitions both in popular culture and academia and it has also been an ongoing source of contention among scholars across several fields of study. It is usually considered pejorative.


Vintage, in winemaking, is the process of picking grapes and creating the finished product—wine. A vintage wine is one made from grapes that were all, or primarily, grown and harvested in a single specified year. In certain wines, it can denote quality, as in Port wine, where Port houses make and declare vintage Port in their best years. From this tradition, a common, though not strictly correct, usage applies the term to any wine that is perceived to be particularly old or of a particularly high quality.

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Squier Subsidiary of Fender

The V.C. Squier Company manufactured strings for violins, banjos, and guitars. It was established in 1890 by Victor Carroll Squier in Battle Creek, Michigan. In 1965, the company was acquired by Fender. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name.

Superstrat electric guitar design

Superstrat is a name for an electric guitar design that resembles a Fender Stratocaster but with differences that clearly distinguish it from a standard Stratocaster, usually to cater to a different playing style. Differences typically include more pointed, aggressive-looking body and neck shapes, different woods, increased cutaways to facilitate access to the higher fret, increased number of frets, contoured heel facilitating easier higher fret access, usage of humbucking pickups and locking tremolo systems, most commonly the Floyd Rose.

Univox was a musical instrument brand of Unicord Corporation from the early 1960s, when they purchased the Amplifier Corporation of America of Westbury, New York and began to market a line of guitar amplifiers. Univox also distributed guitars by Matsumoku, effects units by Shin-Ei Companion, and synthesizers by Crumar and Korg.

Electric mandolin

The electric mandolin is an instrument tuned and played as the mandolin and amplified in similar fashion to an electric guitar. As with electric guitars, electric mandolins take many forms:

Seymour Duncan American manifacturer of guitar and bass pickups

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Tōkai Gakki Japanese guitar

Tokai Gakki Company, Ltd., often referred to as Tokai Guitars, is a Japanese musical instrument manufacturer situated in Hamamatsu city, Shizuoka prefecture. Tokai is one of Japan's leading companies in the business. The company was founded in 1947 by Tadayouki Adachi and remains family-owned.

Headstock Part of the guitar which houses the pegs

A headstock or peghead is part of a guitar or similar stringed instrument such as a lute, mandolin, banjo, ukulele and others of the lute lineage. The main function of a headstock is to house the pegs or mechanism that holds the strings at the "head" of the instrument. At the "tail" of the instrument the strings are usually held by a tailpiece or bridge. Machine heads on the headstock are commonly used to tune the instrument by adjusting the tension of strings and, consequentially, the pitch of sound they produce.

The scale length or scale of a string instrument is the maximum vibrating length of the strings that produce sound, and determines the range of tones that string can produce at a given tension. It's also called string length. On instruments in which strings are not "stopped" or divided in length, such as the piano, it is the actual length of string between the nut and the bridge.

Hondo was an American guitar company and brand owned by IMC, and later Musicorp, that produced a range of entry level to high end acoustic guitars, electric guitars and basses with designs primarily based on those of classic models such as the Fender Stratocaster and the Gibson Les Paul. From 1972 to 1989 the guitars were mainly produced in Korea by Samick, with the short-lived Professional Series being made in Japan. In 2005, the J.B. Player brand replaced the Hondo name.

Aria Guitars Co. is a Japanese manufacturer of musical instruments. The company, sited in the city of Nagoya, produces electric, acoustic and classical guitars, electric basses and ukuleles through its brands Laule'A, Mojo Gig Bags, Fiesta, José Antonio, Pignose and Kelii.

Westone (guitars)

Westone is a brand of musical instruments that have been used by manufacturing companies of electric and acoustic guitars and basses. The name "Westone" gained notoriety when used by Matsumoku in Japan and St. Louis Music in Korea until the brand was ceased in 1991. Since then, the Westone name has appeared in some instruments by luthiers or manufacturing companies of Europe and Asia.

Vintage Guitar magazine is an American consumer publication that focuses on vintage and classic fretted instruments, amplifiers, effects, and related gear, as well as notable players from all genres and eras. The publication's feature stories and monthly columns cover a diverse range of topics by contributors, including some of the biggest names in the industry and renowned authorities like Dan Erlewine, George Gruhn, Wolf Marshall, Richard Smith, and Seymour W. Duncan, as well as some of the best-known writers in the field, including Walter Carter, A. R. Duchoissoir, Dan Forte, Lisa Sharken, Rich Kienzle, Michael Dregni, John Heidt, John Peden, and others.

Bridge (instrument) device for supporting the strings on a stringed instrument

A bridge is a device that supports the strings on a stringed musical instrument and transmits the vibration of those strings to another structural component of the instrument—typically a soundboard, such as the top of a guitar or violin—which transfers the sound to the surrounding air. Depending on the instrument, the bridge may be made of carved wood, metal or other materials. The bridge supports the strings and holds them over the body of the instrument under tension.

Vintage guitar

A vintage guitar is an older guitar usually sought after and maintained by avid collectors or musicians. The term may indicate either that an instrument is merely old, or that is sought after for its tonal quality, cosmetic appearance, or historical significance.

Penco was a brand of guitars manufactured circa 1974 to 1978 in the same factory in Japan as the Ibanez guitars and was distributed by the Philadelphia Music Company.

The Fender Telecaster, colloquially known as the Tele, is the world's first commercially successful solid-body electric guitar. Its simple yet effective design and revolutionary sound broke ground and set trends in electric guitar manufacturing and popular music. Introduced for national distribution as the Broadcaster in the autumn of 1950, it was the first guitar of its kind manufactured on a substantial scale and has been in continuous production in one form or another since its first incarnation.