Tony Granger

Last updated

Tony Granger.jpg

Tony Granger is the global chief creative officer of the New York-based global advertising agency Young & Rubicam.

Contents

Career

Tony Granger is Global Chief Creative Officer of Young & Rubicam (a part of WPP) and architect of the company's global creative community. [1] [2]

Since arriving at Young & Rubicam in 2008, Granger has attracted some of the industry's best creative talent and fully integrated digital into the agency. [3]

He has also built a global creative community in both spirit and practice. As a result, all of Y&R's clients — anywhere in the world — get access to precisely the right creative talent they need to create the most appropriate and powerful work.

Creating a collaborative creative culture has resulted in great work and results for clients such as Land Rover, Dell, Wendy's, Gatorade, and Vodafone.

It's also earned great industry recognition. At this past Cannes Lions in June 2015, Y&R won 89 Lions across 15 categories, holding its rank as the fourth most winning agency network of the year for the fourth consecutive year. [4] Y&R had more offices winning Lions than any other network. In addition, Y&R Team Red Istanbul won the Grand Prix in Media for its Red Light App to protect women from domestic abuse. [5] [6]

Before joining Y&R, Granger spent five years at Saatchi & Saatchi, where he took Saatchi New York to the number one agency at Cannes. [7] There, too, he led the agency's creative transformation. He led a similar renaissance at Bozell New York, where he took the agency to number three in the world. Granger began his career in his native South Africa, where he led TBWA/Hunt Lascaris, a shop of proud heritage and creative pedigree. [8]

Granger and his agencies have won many awards, and he's been fortunate to serve as president of several international juries, most recently serving as the Outdoor Jury President at Cannes in 2013. [9] But he's most proud to have shaped top creative agencies, and worked with the world's most sought-after clients on some of the most recognized and influential global brands. He is excited about the future of the business and this industry.

In a series of emails quoted in Business Insider in 2013, Mark Mackay, Executive Chairman of Australian agency The Campaign Palace, described Granger as "an arrogant leader in New York", as well as lacking "commercial savvy" and as a "bully". He said, "One needs to humour bullies and the way that one does it is as I have outlined in these emails." [10]

Paul Fishlock, then Executive Creative Director of Campaign Palace, later dismissed, brought a case against the agency and won. In a long article, Australian trade publication Mumbrella reports of the case that "Fishlock is entirely vindicated in his claims that he was unfairly axed as national creative chief of the now defunct Campaign Palace", and that "The reputation of Young & Rubicam's global creative director Tony Granger certainly takes a battering in my view. The word 'bully' is a hard one to come back from." [11]

Related Research Articles

Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.

The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.

Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.

FCB (advertising agency)

Foote, Cone & Belding, a.k.a.FCB, is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.

WE (firm)

WE Communications and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin.

Bob Isherwood is an Australian businessman and advertising global creative leader.

Y&R ANZ is an Australasian advertising agency. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The Communications Group (TCG).

James Hilton is an English designer based in London.

Hamish McLennan Australian businessman (born 1966)

Hamish McLennan is an Australian businessman who chairs several large, listed companies on the Australian stock exchange. McLennan is chair of REA Group, a multibillion-dollar global digital advertising real estate company operated by News Corporation. McLennan is the deputy chair of Magellan Financial Group, a globally focused equity fund with A$98 billion worth of investments under management. McLennan is the Chairman of Here, There & Everywhere (HT&E), the parent company of No. 1 rated FM radio group Australian Radio Network (ARN). He is a director at Claim Central Consolidated, a global claims solutions business that provides services, proprietary technology and data insights to make managing claims easier.

Gideon Amichay

Gideon Amichay is an Israeli advertising executive, marketer and author. He is the founder and chief creative officer of No, No, No, No, No, Yes, a creative boutique in New York and Tel Aviv. He also teaches at the School of Visual Arts in New York city. From May 1994 to November 2011, he acted as the Chief Creative Officer & Joint Managing Partner at Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel.

YoungGuns International Award

YoungGuns International Award is an annual global award show for young and emerging creative talent in the advertising and communication industry. The award recognizes the best young commercial practitioners and students across the fields of advertising, communication design, digital creative, advertising media and public relations from around the world. Entrants into the award must be aged 30 or under.

Rémi Babinet

Rémi Babinet is a French creative director, best known for his work on Evian's "Live Young" campaign. His official title is Founding Chairman of BETC and Global Chief Creative Officer of Havas. He is also the author of the book "BETC Paris – Global Advertising Agency".

The London International Awards, or LIA, is one of the world's leading award shows that honor creativity in the advertising and brand communications space. Held and judged in Las Vegas annually in October, it also hosts Creative LIAisons; a free to attend, by invitation-only development program for Young Creative talent currently working in the industry. The selected guests have the opportunity to hear from some of the thought leaders from around the world as a way to develop their talent and skill base.

David Droga

David Droga is an Australian advertising executive and the founder and chairman of Droga5, an advertising agency headquartered in New York City with an office in London.

In September 2018, Y&R merged with VML to become VMLY&R.

Steve Harrison is a British copywriter, creative director and author who is regarded by Campaign Magazine as the greatest Direct Marketing Creative of his generation. He has won more Cannes Lions awards than any other Creative Director in the World.

Robert Senior is the CEO Worldwide of Saatchi & Saatchi, a position he has held since January 2015. Founded in 1970, Saatchi & Saatchi is one of the world’s leading advertising agencies, and part of Publicis Groupe, the world’s third largest communications group

Dario Straschnoy is an Argentine communications executive, Chairman of Untold_ and CEO of The Juju. He is recognized for his work as President and partner of Young & Rubicam's Argentine office.

Alexandre Gama (entrepreneur) Ale Gama operates within the creative, marketing, communication and innovation fronts.

Alexandre Gama is a Brazilian entrepreneur with creative background operating in diverse fields such as the Communication, Marketing, Media, Content, Design, Innovation, Start ups, Music and Automobile Industry. He is the Founder and CEO of INOVNATION, a hub of companies from different areas, all having innovation as their core value. He was the founder, CEO and CCO of Neogama until 2017, one of the most iconic communication agencies.

Pablo del Campo an advertising executive and entrepreneur, author, and founder of Del Campo Saatchi & Saatchi, part of the Saatchi & Saatchi and Publicis Groupe agency network. Pablo is the most awarded creative executive in the history of Argentina's advertising industry and top five in the competitive Ibero-American.

References

  1. "YR.com: Tony Granger" . Retrieved 7 January 2015.
  2. "shots.com: Tony Granger".
  3. "American Association of Advertising Agencies" . Retrieved 7 January 2015.
  4. "businesswire.com: Cannes".
  5. "adweek.com: Y&R".
  6. "fortune.com: Red Light App".
  7. "Cannes Lions Award Winners". Adforum. Retrieved 7 January 2015.
  8. Paoletta, Michael (30 September 2006). The Billboard Q&A Tony Granger . Retrieved 7 January 2015.
  9. "adage.com: Cannes Jury".
  10. Edwards, Jim (11 May 2013). "Brutal Emails Reveal Y&R Boss Regarded His Creative Director As 'Arrogant' And A 'Bully'". Business Insider Australia. Retrieved 6 April 2018.
  11. "The vindication of Paul Fishlock - Mumbrella". Mumbrella. 10 May 2013. Retrieved 6 April 2018.