|Died||June 15, 2008 84) (aged|
Anthony Schwartz (August 19, 1923 – June 15, 2008) was an American sound archivist, sound designer, pioneering media theorist, and advertising creator. Known as the "wizard of sound," he is perhaps best known for his role in creating the controversial Daisy television ad for the 1964 Lyndon Johnson campaign.
Considered a guru of the newly emerging "electronic media" by Marshall McLuhan, Schwartz ushered in a new age of media study in the 1970s. His works anticipated the end of the print-based media age and pointed to a new electronic age of mass media.
Born in Manhattan, Schwartz was raised there briefly before his family moved to Peekskill, New York. At 16, he went blind for about six months. He had previously been interested in ham radio, and the incident focused him more on sound as did his lifelong agoraphobia.
He earned a degree in graphic design from the Pratt Institute and worked as a civilian artist for the United States Navy during World War II. He later earned honorary degrees from John Jay College, Emerson College, and Stonehill College.
Schwartz began recording ambient sounds, spoken word, and folk music,releasing many albums on Folkways Records and Columbia Records. One of his albums, New York Taxi Driver, was among the first 100 recordings inducted into the National Recording Registry. From 1945 to 1976, Schwartz produced and hosted "Around New York" on WNYC.
He transitioned into advertising work in 1958 when approached by Johnson and Johnson about creating ads for the company's baby powder products based on his previous work recording children.His resulting work is often credited as the first use of children's real voices in radio commercials as specially trained adults had always done such voice work in the past.
Briefly specializing in advertising using children, he soon broadened into general advertising, creating ads for such clients as Coca-Cola, American Airlines, Chrysler, American Cancer Society, and Kodak.
Schwartz subsequently shifted his advertising work toward political campaigns. While continuing to create product ads, he created thousands of political ads for such candidates as Lyndon Johnson, Jimmy Carter, Bill Clinton, Ted Kennedy, Hubert Humphrey, George McGovern, and Daniel Patrick Moynihan.
He also worked on the soundtrack for the 1973 Oscar-winning animated short Frank Film .
In a final transition in his career, he turned his energies toward social-awareness advertising which he was familiar with having created the first anti-smoking commercials for radio and television early in his career.
In the 1980s, he resumed these efforts, creating many anti-smoking commercials as well as media work for such causes as fire prevention, AIDS awareness, educational funding, and nuclear disarmament.
In 2007, Schwartz’s entire body of work from 1947 to 1999, including field recordings and commercials, was acquired by the Library of Congress.
Schwartz's wife, Reenah Lurie Schwartz, often worked closely with him on scriptwriting. They were married in 1959 and had two children: Michaela Schwartz-Burridge and jazz saxophonist, Anton Schwartz.
Tony Schwartz is famous for saying, "The best thing about radio is that people were born without earlids. You can't close your ears to it."
Schwartz was inducted into the Political Consultants Hall of Fame at the American Association of Political Consultants (AAPC) in the year 2000. Former Schwartz student Joe Slade White produced the tribute video.
Huddie William Ledbetter, better known by the stage name Lead Belly, was an American folk and blues singer, musician, and songwriter notable for his strong vocals, virtuosity on the twelve-string guitar, and the folk standards he introduced, including his renditions of "Goodnight, Irene", "Midnight Special", "Cotton Fields", and "Boll Weevil".
"Daisy", sometimes known as "Daisy Girl" or "Peace, Little Girl", was a controversial political advertisement aired on television during the 1964 United States presidential election by incumbent president Lyndon B. Johnson's campaign. Though officially aired only once by the campaign, it is considered to be an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It remains one of the most controversial political advertisements ever made.
Negative campaigning or mudslinging is the process of deliberately spreading negative information about someone or something to worsen the public image of the described.
In political campaigns, an attack ad is an advertisement whose message is designed to wage a personal attack against an opposing candidate or political party in order to gain support for the attacking candidate and attract voters. Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media.
Radio documentary is a spoken word radio format devoted to non-fiction narrative. It is broadcast on radio as well as distributed through media such as tape, CD, and podcast. A radio documentary, or feature, covers a topic in depth from one or more perspectives, often featuring interviews, commentary, and sound pictures. A radio feature may include original music compositions and creative sound design or can resemble traditional journalistic radio reporting, but covering an issue in greater depth.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act, enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate that identifies the candidate and states that the candidate has approved the communication". The provision was intended to force political candidates running any campaign for office in the United States to associate themselves with their television and radio advertising, thereby discouraging them from making controversial claims or attack ads.
John Cohen was an American musician, photographer and film maker who performed and documented the traditional music of the rural South and played a major role in the American folk music revival. In the 1950s and 60s, Cohen was a founding member of the New Lost City Ramblers, a New York-based string band. Cohen made several expedition to Peru to film and record the traditional culture of the Q'ero, an indigenous people. Cohen was also a professor of visual arts at SUNY Purchase College for 25 years.
In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff. Many countries restrict the use of broadcast media to broadcast political messaging. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate in the process.
Jonathan Schwartz is an American radio personality, known for his devotion to traditional pop standards. From the 1960s on, he has been a presence on radio stations in the New York radio market, until he was fired in December 2017. He now hosts an Internet radio show on The Jonathan Station. Additionally, Schwartz sometimes performs as a singer and has recorded numerous selections from the collection of popular music from the 1920s, '30s, '40s, and '50s known as the Great American Songbook. Schwartz has also written novels, short stories, and a memoir, All In Good Time (2004).
William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.
Leonard Lopate is an American radio personality. He is the host of the radio talk show Leonard Lopate at Large, broadcast on WBAI, and the former host of the public radio talk show The Leonard Lopate Show, broadcast on WNYC. He first broadcast on WKCR, the college radio station of Columbia University, and then later on WBAI, before moving to WNYC.
Smithsonian Folkways is the nonprofit record label of the Smithsonian Institution. It is a part of the Smithsonian's Smithsonian Center for Folklife and Cultural Heritage, located at Capital Gallery in downtown Washington, D.C. The label was founded in 1987 after the family of Moses Asch, founder of Folkways Records, donated the entire Folkways Records label to the Smithsonian. The donation was made on the condition that the Institution continue Asch's policy that each of the more than 2,000 albums of Folkways Records remain in print forever, regardless of sales. Since then, the label has expanded on Asch's vision of documenting the sounds of the world, adding six other record labels to the collection, as well as releasing over 300 new recordings. Some well-known artists have contributed to the Smithsonian Folkways collection, including Pete Seeger, Ella Jenkins, Woody Guthrie, and Lead Belly. Famous songs include "This Land Is Your Land", "Goodnight, Irene", and "Midnight Special." Due to the unique nature of its recordings, which include an extensive collection of traditional American music, children's music, and international music, Smithsonian Folkways has become an important collection to the musical community, especially to ethnomusicologists, who utilize the recordings of "people's music" from all over the world.
“Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which The New York Times described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994.
Eugene Lawrence "Gene" Case was an American advertising executive who developed campaigns for Mennen Skin Bracer and Tums, and developed ads for political campaigns for Lyndon B. Johnson's 1964 presidential election campaign, as well as for Nelson Rockefeller and Robert F. Wagner. Case was a founder of the firm Jordan McGrath Case & Partners.
Joe Slade White is a Democratic political strategist and media consultant. On April 4, 2014 White was named "National Democratic Strategist of the Year" by the American Association of Political Consultants. White's past clients have included presidential candidates, U.S. Senators, governors, members of Congress, and mayors, as well as statewide and local initiatives throughout the country. In 2013, The New York Times described White as then-Vice President Joe Biden's "long-time strategist."
Folkways Records was a record label founded by Moses Asch that documented folk, world, and children's music. It was acquired by the Smithsonian Institution in 1987 and is now part of Smithsonian Folkways.
Moses Asch, often known as Moe Asch, was a Polish-American recording engineer and record executive. He founded Asch Records, which then changed its name to Folkways Records when the label transitioned from 78 RPM recordings to LP records. Asch ran the Folkways label from 1948 until his death in 1986. Folkways was very influential in bringing folk music into the American cultural mainstream. Some of America's greatest folk songs were originally recorded for Asch, including "This Land Is Your Land" by Woody Guthrie and "Goodnight Irene" by Lead Belly. Asch sold many commercial recordings to Verve Records; after his death, Asch's archive of ethnic recordings was acquired by the Smithsonian Institution, and released as Smithsonian Folkways Records.
Robert M. Oksner was an advertising professional. He worked for some of New York's top advertising agencies for three decades. He wrote such ads as "He's well on his way to being a brilliant surgeon. Now's your chance to stop him. Just turn this page" for the United Negro College Fund and "Full Color Sound" for Sony Tape, with art by Milton Glaser.
An annoyancefactor, in advertising and brand management, is a variable used to measure consumers' perception level of annoyance in an ad, then analyzed to help evaluate the ad's effectiveness. The variable can be observed or inferred and is a type that might be used in factor analyses. An annoyanceeffect is a reference to the impact or result of an annoying stimuli, which can be a strategic aspect of an advertisement intended to help a message stick in the minds of consumers. References to annoyance effects have been referred to as annoyancedynamics. While the words "factor" and "effect," as used in the behavioral sciences, have different meanings, in casual vernacular, they have been used interchangeably as synonymous. A more general or umbrella term would simply be advertising annoyance.