Last updated
Close up of a bowl of toobs
Alternative namesTasty Toobs
Type Potato chip
Course Snack
Place of originAustralia
Created byAlbert Cranum
Serving temperatureRoom temperature
Main ingredients Wheat, tomato, potato
VariationsChicken, oriental, oats and Mexican flavour

Toobs (later known as "Tasty Toobs") were a brand of Australian snack food, first created in 1954 by Albert Cranum, and owned and sold by the British Australian company The Smith's Snackfood Company. The potato-based flavoured snack took their name from the characteristic shape of the crisps.

Peaking in popularity during the 1970s, Toobs were considered a novelty crisp and could be found in supermarkets and selected convenience stores. They were available in a number of flavours including Chicken, Oriental, Oats and Mexican Party, but more recently were only available in the original tomato flavour. [1] [ failed verification ]

Production ceased in 2001, but resumed in 2007 with the new name "Tasty Toobs", and the Herald Sun attributed a resurgence in popularity of the flavoursome rings and Samboy potato chips to the global economic recession. [2]

The product gained some media attention when its Wikipedia page was vandalized in 2014. [3]

The Smith's Snackfood Company ceased production of Toobs in 2015 due to poor consumer demand. [4] [5]

On 27 October 2015, as bags of Tasty Toobs became scarce, Melbourne radio duo Lucy and Kel announced on air they would give away their last bags of Tasty Toobs to a listener. [6]

Campaign to Bring Back Toobs

After the announcement of the discontinuation of Toobs in 2015, there was public outcry. [7] Cricketer Shane Warne attempted to start a campaign on Twitter to bring back Toobs using hashtags #BringBackToobs and #savetoobs. [8] [9] However, the company was adamant, noting that despite the sentiment, actual sales were the issue: Smith's Consumer Information Centre stated that "Consumer demand for the tangy, tomatoey treat has declined and it is no longer possible to justify on-going production." [10]

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  1. "Tasty Toobs product page".
  2. Williams, Felicity (2 March 2010). "Retro snacks like Tasty Toobs and Samboy chips are back in fashion". Herald Sun (Melbourne).
  3. "Some comedians sabotaged the Toobs Wikipedia page last night". SBS. 13 June 2014. Retrieved 29 October 2015.
  4. Choahan, Neelima (10 October 2015). "Beloved Aussie snack Tasty Toobs gone down the tube". The Sydney Morning Herald. Retrieved 29 October 2015.
  5. McMahon, Kate (10 October 2015). "Smiths axes Tasty Toobs chips because of low consumer demand". Herald Sun (Melbourne). Retrieved 29 October 2015.
  6. "Brekky Best Bits 27 October". 89.9 LightFM . 27 October 2015. "Tasty Toobs Tuesday" SoundCloud file. Retrieved 3 November 2015.
  7. "Tasty Toobs, we should have paid you more attention while we could". 9 October 2015. Retrieved 29 October 2015.
  8. Donohoe, Rose (12 October 2015). "Shane Warne's campaign to save Aussie snack". NewDaily. Retrieved 29 October 2015.
  9. Thomsen, Simon (13 October 2015). "Shane Warne's just gone into bat for the canned Smiths snack Tasty Toobs". Business Insider Australia. Retrieved 29 October 2015.
  10. "Smith's discretely announce discontinuation of Tasty Toobs". Nine News . 9 October 2015. Retrieved 30 October 2015.