Tootsie Roll

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Tootsie Roll logo Tootsie Roll logo.svg
Tootsie Roll logo
A small Tootsie Roll "Midgees" Tootsie-Roll-WU.jpg
A small Tootsie Roll "Midgees"
A large Tootsie Roll log Tootsie-Roll-Log-Large.jpg
A large Tootsie Roll log

Tootsie Roll is a chocolate-flavored taffy-like candy that has been manufactured in the United States since 1907. The candy has qualities similar to both caramels and taffy without being exactly either confection. [1] The manufacturer, Tootsie Roll Industries, is based in Chicago, Illinois. It was the first penny candy to be individually wrapped in America. [2]



A patriotic advertisement for Tootsie Rolls during World War I 1918 ad for Tootsie Rolls.jpg
A patriotic advertisement for Tootsie Rolls during World War I

According to the official company history, [3] founder Leo Hirschfield (spelled Hirshfield in Tootsie Industries history) was an Austrian Jewish immigrant to the United States of America, [4] son of an Austrian candy maker. He started his own career in the candy business at a small shop or factory located in New York City during 1896. He was employed in a senior position at the Stern & Saalberg company in Manhattan, New York, owned by Julius Stern and Jacob Saalberg, for many years.

Details of his early career are disputed. The more common version has him starting a candy shop in Brooklyn that later merged with Stern & Sallberg. Another version has him starting at the factory and rising to a senior development position. [5]

The first candy that Hirschfield created was Bromangelon Jelly Powder. He completed the invention of Tootsie Rolls in 1907, after patenting a technique to give them their unique texture. He named the candy after his daughter Clara, whose nickname was "Tootsie".[ citation needed ] The first Tootsie Rolls were marketed commercially in September 1908. Hirschfeld became vice-president of the company, which changed its name to Sweets Company of America in 1917 around the time of the retirement of founders Stern and Saalberg. Hirschfield resigned or was fired in 1920, and subsequently started Mells Candy. On January 14, 1922, in his room at the Monterey Hotel in Manhattan, he shot himself to death, leaving a note saying that he was "sorry, but could not help it." [6]

In 1935, the company was in serious difficulty. Tootsie Roll's principal supplier of paper boxes, Joseph Rubin & Sons of Brooklyn, concerned about the possible loss of an important customer, decided to acquire the troubled company. The company was listed on the New York Stock Exchange, but Bernard D. Rubin acquired a list of shareholders and approached them in person in order to purchase their shares. The Rubin family eventually achieved control of Tootsie Roll and agreed that Bernard Rubin would run the company as president. Under his leadership, the company was able to steadily increase sales and restore profits by changing the formula of the Tootsie Roll and increasing its size. Additionally, Rubin moved the company from Manhattan to a much larger plant in Hoboken, New Jersey, and guided the company successfully through the difficult war years during which vital raw materials were in short supply. When he died in 1948, he had increased the sales volume twelve-fold.

After Bernard Rubin's death, his brother William B. Rubin served as president until 1962, when William's daughter Ellen Rubin Gordon took control. As of August 2015, she is chairman and CEO of the company, [7] having succeeded her late husband, Melvin Gordon, who was Chairman and CEO for many years. [8]

Tootsie Roll Industries (name adopted in 1966) is one of the largest candy manufacturers in the world. Approximately 64 million Tootsie Rolls are made daily. [9]

According to the company website, the original recipe calls for the inclusion of the previous day's batch, a graining process that continues to this day. "As such, there's (theoretically) a bit of Leo's very first Tootsie Roll in every one of the sixty four million Tootsie Rolls that Tootsie produces each day." [10]


Tootsie Roll Hero

Captain Tootsie is an advertisement comic strip created for Tootsie Rolls in 1943 by C C Beck, Peter Costanza and Bill Schreider (1950 onwards). [11] It featured the title character Captain Tootsie and his sidekick, a boy named Rollo (a black-haired boy), and three other young cohorts named Fatso (a red-haired boy), Fisty (a blonde boy), and Sweetie (a blonde-haired girl). [12] It had stories in the form of full color one-page Sunday strips, black and white daily strips, and two issues of a comic book of the same title released by Toby Press. The advertisement comic was featured by many publishers and in the newspapers. [13] Within the context of the stories, Captain Tootsie was quite strong and quicker to the punch than any of his enemies. His stories were light and "kid-friendly". Captain Tootsie's comic strip ads ended in the 1950s.

In the 1970s, artist Herb Trimpe is believed to have modeled the original costume for the Marvel Comics character Doc Samson partly on Captain Tootsie's uniform. [14] In 2019, artist/writer Erik Larsen used Captain Tootsie as one of several older comic book characters in the public domain as part of his Savage Dragon series. [14]


The Tootsie Roll jingle, "Whatever It Is I Think I See", was recorded at Blank Tape Studios, New York in 1976. Elements of this ad can occasionally be seen today during advertised children’s programming. It aired on television regularly for more than 20 years, mostly during Saturday morning cartoon programming. The jingle was sung by a nine-year-old, Rebecca Jane Weinstein, and 13-year-old David Johnson, the children of jazz musicians and friends of the song's composer. Originally David was to sing the solo "Whatever it is I think I see becomes a Tootsie Roll to me", but his voice was changing and cracked on the high notes, so the solo was given to Rebecca. [15] [16] Rebecca still has the original reel-to-reel audio tape recording. [17]


The current U.S. ingredients of a Tootsie Roll are: sugar, corn syrup, palm oil, condensed skim milk, cocoa, whey, soy lecithin, and artificial and natural flavors. [18]

In 2009, Tootsie Rolls became certified kosher by the Orthodox Union. [19]

Alternate flavors

In addition to the traditional cocoa-flavored Tootsie Roll, several additional flavors have been introduced. Known as Tootsie Fruit Chews, flavors include cherry, orange, vanilla, lemon, and lime. These varieties are wrapped in red, orange, blue, yellow and green wrappers, respectively. Tootsie Frooties come in numerous different fruit flavors, including red strawberry, blue raspberry, grape, green apple, banana-berry, smooth cherry, fruit punch, pink lemonade, root beer, cranberry, blueberry, watermelon, and the newest, mango.

See also

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Melvin J. Gordon was an American business executive and businessman. He served as the chairman and CEO of Tootsie Roll Industries for fifty-three years, from 1962 until January 2015. Gordon, who was 95 years old, was the oldest CEO of a company trading on a major American stock exchange at the time of his death in 2015. He oversaw the day-to-day production of the company's trademark brands, including Tootsie Rolls, Tootsie Pops, Junior Mints, and Charleston Chews. As of 2015, the company manufactures approximately sixty-four million Tootsie Rolls per day.

Bromangelon was a gelatin dessert popular in the late 19th century and early 20th century. It was invented around 1895 by Leo Hirschfeld, who would later invent the Tootsie Roll. Bromangelon is regarded as the first commercially successful gelatin dessert powder, having been mass-marketed several years before Jell-O, which would eventually drive Bromangelon off the market.


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  2. Manny Fernandez, "Let Us Now Praise the Great Men of Junk Food", New York Times, August 7, 2010.
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  13. Mitchell, Kurt; Thomas, Roy (2019). American Comic Book Chronicles: 1940-1944. TwoMorrows Publishing. p. 229. ISBN   978-1605490892.
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