|sRGB B (r, g, b)||(45, 104, 196)|
|HSV (h, s, v)||(217°, 77%, 77%)|
|CIELChuv (L, C, h)||(45, 84, 256°)|
|Source||UCLA Athletics website|
|ISCC–NBS descriptor||Vivid blue|
|B: Normalized to [0–255] (byte)|
True Blue is a tone of blue deeper than powder blue and lighter than royal blue that was the color for all of the athletic teams of the University of California, Los Angeles (UCLA) from 2003 to 2017. It was developed by the UCLA Athletic Department and Adidas and first introduced on home football jerseys and away basketball jerseys in 2002.
Previously, the football team had worn powder blue while the basketball team wore royal blue. Fan merchandise spanned many shades of blue.The UCLA Marching Band incorporated True Blue into its previous navy blue uniforms in 2007. The color of the frame holding the Victory Bell was painted True Blue when UCLA was in possession of the bell after a football victory over the USC Trojans.
True Blue was replaced by Powderkeg Blue for the 2017-18 season, when UCLA switched to Under Armour as its apparel provider.In 2021, UCLA Athletics aligned its blue with UCLA Blue, which was previously adopted by the school's academic and administrative units.
True Blue is Pantone Matching System color 2386 C.The color True Blue is a deep tone of azure.
The Pac-12 Conference is a collegiate athletic conference, that operates in the Western United States, participating in 24 sports at the NCAA Division I level. Its football teams compete in the Football Bowl Subdivision, the highest level of college football in the nation.
Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.
Gold, also called golden, is a color.
A third jersey, alternative jersey, third kit, third sweater or alternative uniform is a jersey or uniform that a sports team can wear instead of its home outfit or its away outfit during games, often when the colors of two competing teams' other uniforms are too similar to contrast easily. Alternative jerseys are also a lucrative means for professional sports organizations to generate revenue, by sales to fans. Of North American sports leagues, the National Football League generates $1.2 billion annually in jersey sales, with the National Basketball Association second, selling $900 million annually. Another use of the alternative uniform is for identifying with causes, like the Central Coast Mariners wear an alternative pink kit on pink ribbon day.
Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland, with additional offices located in Amsterdam, Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico City, Munich, New York City, Panama City, Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai, and Toronto.
The Solid Gold Sound of the UCLA Bruin Marching Band represents the university at major athletic and extracurricular events. During the fall marching season, this 250-member band performs at the Rose Bowl for UCLA Bruin home football games. Pregame shows by the band aim to build crowd energy and enthusiasm with traditional UCLA songs like "Strike Up the Band for UCLA", "Bruin Warriors", and "The Mighty Bruins". Throughout the game, the band performs custom-arranged rock and pop songs, as well as the traditional fight songs and cheers of the university. The UCLA Varsity Band appears at basketball games and other athletic contests in Pauley Pavilion. In 2018, the Bruin Marching Band was featured on the Muse album "Simulation Theory" performing the Super Deluxe version of the song "Pressure."
Throwback uniforms, throwback jerseys, retro kits or heritage guernseys are sports uniforms styled to resemble the uniforms that a team wore in the past. One-time or limited-time retro uniforms are sometimes produced to be worn by teams in games, on special occasions such as anniversaries of significant events.
Gary Joseph Beban is an American former professional football player. Beban won the 1967 Heisman Trophy, narrowly beating out O.J. Simpson, and the Maxwell Award while playing quarterback for the UCLA Bruins. He played professional football for two seasons in the National Football League (NFL) with the Washington Redskins. Beban was inducted into the College Football Hall of Fame in 1988.
Mitchell & Ness Nostalgia Co., is an American sports-related clothing company located in Philadelphia, Pennsylvania. The company was established in 1904 as a sports equipment manufacturer, remaining as the oldest sporting company in Philadelphia. After several years of making baseball and American football uniforms, the company switched direction in 1983, when it decided to recreate vintage jerseys.
The UCLA Bruins are the athletic teams that represent the University of California, Los Angeles. The Bruin men's and women's teams participate in NCAA Division I as part of the Pac-12 Conference and the Mountain Pacific Sports Federation (MPSF). For football, they are in the Football Bowl Subdivision of Division I. UCLA is second to only Stanford University as the school with the most NCAA team championships at 119 NCAA team championships. UCLA offers 11 varsity sports programs for men and 14 for women.
Champion is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands, which was spun off by the Sara Lee Corporation in 2006. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee in 1989. Champion is Hanes' second-largest brand.
The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is the silhouette of former Chicago Bulls NBA player and current Charlotte Hornets owner Michael Jordan.
The UCLA Bruins football program represents the University of California, Los Angeles, in college football as members of the Pac-12 Conference at the NCAA Division I Football Bowl Subdivision (FBS) level. The Bruins have enjoyed several periods of success in their history, having been ranked in the top ten of the AP Poll at least once in every decade since the poll began in the 1930s. Their first major period of success came in the 1950s, under head coach Red Sanders. Sanders led the Bruins to the Coaches' Poll national championship in 1954, three conference championships, and an overall record of 66–19–1 in nine years. In the 1980s and 1990s, during the tenure of Terry Donahue, the Bruins compiled a 151–74–8 record, including 13 bowl games and an NCAA record eight straight bowl wins. Recent success has evaded them, though, landing them with a 16-19 overall bowl game record. The program has produced 28 first round picks in the NFL Draft, 30 consensus All-Americans, and multiple major award winners, including Heisman winner Gary Beban. The UCLA Bruins' main rival is the USC Trojans. Chip Kelly became head coach in 2018.
The Victory Bell is the trophy that is awarded to the winner of the UCLA–USC football rivalry game. The game is an American college football rivalry between the UCLA Bruins and USC Trojans, part of the overall UCLA–USC rivalry.
The UCLA–USC rivalry is the American collegiate athletics rivalry between the UCLA Bruins sports teams of the University of California, Los Angeles (UCLA) and USC Trojans teams of the University of Southern California (USC).
UCLA Blue is the dark azure color used in association with the University of California, Los Angeles (UCLA). It is described as a deep sky blue and is accompanied by a sun gold, UCLA Gold. Both are colloquially referred to as "blue and gold."
Russell Athletic is an American clothing manufacturer based in Bowling Green, Kentucky. Currently a subsidiary of global company Fruit of the Loom, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.
The 1954 UCLA Bruins football team was an American football team that represented the University of California, Los Angeles (UCLA) in the Pacific Coast Conference during the 1954 college football season. They played their home games at the Los Angeles Memorial Coliseum and were coached by Red Sanders. It was Sanders' sixth season as the UCLA head coach; the Bruins finished 9–0 overall, and were Pacific Coast Conference Champions with a 6–0 record. In nine games, UCLA outscored their opponents, 367 to 40.
A basketball uniform is a type of uniform worn by basketball players. Basketball uniforms consist of a jersey that features the number and last name of the player on the back, as well as shorts and athletic shoes. Within teams, players wear uniforms representing the team colors; the home team typically wears a lighter-colored uniform, while the visiting team wears a darker-colored uniform.
Following years of uncertain color chaos and confusion, years in which Bruinwear of all sorts and stripes exploded in a cyan anarchy of powdered to royal to pilfered blues (not to mention the infamously brief experiment of black basketball uniforms), the campus finally settled on one true Bruin blue in 2004
UCLA and Adidas America have reached agreement on a multi-year sports marketing partnership.
UCLA has an official color, but there lacks the coordination necessary for this color to become the defining feature of the UCLA brand.