Velcro

Last updated

Velcro IP Holdings LLC [1]
Velcro Companies [1]
FormerlyVelcro SA. [2]
Company type Private
IndustryManufacturing: fastening systems
Founder George de Mestral
HeadquartersUnited Kingdom
Number of locations
Manufacturing: 7 countries [1]
Area served
Worldwide [1]
Key people
  • Bob Woodruff (CEO)
  • Dick Foreman (president, Velcro N. America)
  • Norbert Nieleck (president, Velcro EMEA)
  • Paulo Garutti (president, Velcro Latin America)
  • Frank Liao (president, Velcro APAC)
[1]
Products Hook-and-loop fasteners, and other products [1]
BrandsVELCRO [1]
Number of employees
2,500 [1]
Subsidiaries Alfatex Group [3]
Website www.velcro.co.uk

Velcro IP Holdings LLC, [2] [4] [5] doing business as Velcro Companies and commonly referred to as Velcro, [1] is a British privately held company, founded by Swiss electrical engineer George de Mestral in the 1950s. It is the original manufacturer of hook-and-loop fasteners, which de Mestral invented. [2]

Contents

History

Hook-and-loop fastener, invented by de Mestral Velcro.jpg
Hook-and-loop fastener, invented by de Mestral

Swiss electrical engineer George de Mestral who studied at EPFL invented his first touch fastener when, in 1941, he went for a walk in the Alps, and wondered why burdock seeds clung to his woolen socks and coat, and also his dog Milka. [2] [6] He discovered it could be turned into something useful. [5] He patented it in 1955, [2] [5] and subsequently refined and developed its practical manufacture until its commercial introduction in the late 1950s.

The fastener consisted of two components: a lineal fabric strip with tiny hooks that could 'mate' with another fabric strip with smaller loops, attaching temporarily, until pulled apart. [7] Initially made of cotton, which proved impractical, [8] the fastener was eventually constructed with nylon and polyester. [5] [9]

De Mestral gave the name Velcro, [2] [4] a portmanteau of the French words velours ('velvet') and crochet ('hook'), [2] [5] to his invention, as well as to the Swiss company he founded; Velcro SA. [2]

The company continues to manufacture and market the fastening system. Originally envisioned as a fastener for clothing, today, Velcro is used across a wide array of industries and applications; including healthcare, the military, land vehicles, aircraft, and even spacecraft. [6]

"Velcro" is used by some as a genericized trademark, [10] and is additionally sometimes used as a verb. [4] In 2017, Velcro released a "Don't Say Velcro" campaign in an attempt to keep their brand name distinctive from other hook-and-loop fasteners to help keep their trademark protection. [11]

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Mestral may refer to:

Velcro may refer to:

<span class="mw-page-title-main">Hook-and-loop fastener</span> Type of textile fastener

Hook-and-loop fasteners, hook-and-pile fasteners or touch fasteners, are a method for allowing two surfaces to be repeatedly fastened and unfastened, useful for clothing or other purposes. The fastener consists of two components: typically, two lineal fabric strips which are attached to the opposing surfaces designed to be fastened together. The first component features tiny hooks and the second component features smaller loops; When the two are pressed together, the hooks catch in the loops and the two pieces fasten or bind temporarily. When separated, which can be done by pulling or peeling the two surfaces apart, the strips make a distinctive ripping sound.

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References

  1. 1 2 3 4 5 6 7 8 9 "Company Information". www.Velcro.co.uk. Velcro IP Holdings LLC. Archived from the original on 25 January 2022. Retrieved 29 April 2021.
  2. 1 2 3 4 5 6 7 8 Stephens, Thomas (4 January 2007). "How a Swiss invention hooked the world". www.SwissInfo.ch. Swiss Broadcasting Corporation SRG SSR. Archived from the original on 8 February 2012. Retrieved 9 May 2008.
  3. "Alfatex Group history". www.Velcro.co.uk. Velcro IP Holdings LLC. Retrieved 29 April 2021.
  4. 1 2 3 "Velcro - Meaning of Velcro in English". www.Lexico.com. Oxford English Dictionary online. Archived from the original on 13 January 2022. Retrieved 29 April 2021.
  5. 1 2 3 4 5 Suddath, Claire (15 June 2010). "A brief history of: Velcro". content.Time.com. TIME USA, LLC. Retrieved 29 April 2021.
  6. 1 2 "Who Invented VELCRO® | History of VELCRO® brand and George de Mestral". www.Velcro.co.uk. Velcro IP Holdings LLC. Retrieved 29 April 2021.
  7. Definition of Velcro. Merriam-Webster Dictionary . Retrieved 29 April 2021.
  8. Strauss, Steven D. (December 2001). The Big Idea: How Business Innovators Get Great Ideas to Market. Kaplan Business. pp. 15–18. ISBN   978-0-7931-4837-0 . Retrieved 9 May 2008.
  9. Schwarcz, Joseph A. (October 2003). Dr. Joe & What You Didn't Know: 99 Fascinating Questions About the Chemistry of Everyday Life. ECW Press. p. 178. ISBN   978-1-55022-577-8 . Retrieved 9 May 2008. But not every Velcro application has worked ... a strap-on device for impotent men also flopped.
  10. Freeman, Allyn; Bob Golden (September 1997). Why Didn't I Think of That: Bizarre Origins of Ingenious Inventions We Couldn't Live Without. Wiley. pp. 99–104. ISBN   978-0-471-16511-8 . Retrieved 9 May 2008.
  11. Ramer, Holly. "Velcro's video implores consumers to say 'hook and loop'". USA TODAY. Retrieved 3 January 2024.