|Type of business||Joint venture|
Type of site
|Headquarters||New York, New York, United States|
Universal Music Group
Abu Dhabi Media
Warner Music Group
|Net income||US$ 760 million (2013)|
|Launched||June 16, 2009; 10 years ago|
|Current status||Being deprecated|
Vevo ( // VEE-vo, an abbreviation for "video evolution") is an American multinational video hosting service founded on June 16, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI. In August 2016, Warner Music Group (WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo.
Initially, the service hosted only music videos from Universal Music Group and Sony Music Entertainment, syndicated on YouTube and its app,and the advertising revenue was shared by Google and Vevo. EMI also licensed its library of videos to Vevo shortly before its launch and its acquisition by UMG in 2012. Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now Viacom Media Networks). In August 2015, Vevo expressed renewed interest in licensing music from WMG and a deal with WMG was completed on August 2, 2016, making the entirety of the "big three" record companies' music available on Vevo.
On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile phone platforms.Vevo distributes mainly via YouTube, while its app is available on select DVRs and game consoles.
The concept for Vevo was described as being a streaming service for music videos (similar to the Hulu streaming service for movies and TV shows after they air),with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon Music and iTunes. UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and later that same month became the number one most visited music site in the United States, overtaking Myspace Music. Upon Vevo's launch, many YouTube videos added by Vevo over the course of the year had their views inflated. These views are believed to have been earned during the final weeks leading up to the December 8, 2009, launch. In early 2013, these views were subtracted from various Vevo channels, most notably Lady Gaga's Vevo channel. The affected videos include the "Just Dance" video, which lost more than half of its existing views. Other affected videos include "Heartless" and "Toxic", whose graphs showed similar traces of inflation.
In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million video views on Vevo and its partners (including YouTube) through special features on the Vevo website.
In 2017, Vevo announced in a brief online statement the departure of Erik Huggers as the company's president and CEO and his replacement by CFO Alan Price as the interim CEO.
In April 2018, Vevo's YouTube channel was hacked by two hackers using the name of Prosox and Kuroi'SH and caused the renaming of many videos and the deletion of the most viewed YouTube video, "Despacito" by Luis Fonsi.
On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile platforms, so that it could focus on YouTube syndication.
On March 15, 2013, Vevo launched Vevo TV, internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries.After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music). Vevo shut down the service during the first half of 2016 as part of a site wide redesign.
Vevo TV ran on an automated schedule, similar to video-exclusive networks run by Viacom Media Networks. Music videos would play twice within an hour and original programming, such as Top 10 Now and Vevo Lift, would air several times per day. After rebranding in 2016, Vevo TV was slowly phased out. Vevo's mobile app continued to run the channel until they were relaunched later that year.
Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, Spain, the United Kingdom and the United States.The website was scheduled to go worldwide in 2010, but as of March 23, 2018, it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."
The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012. Vevo launched in Spain, Italy, and France on November 15, 2012. Vevo launched in the Netherlands on April 3, 2013, and on May 17, 2013, also in Poland. In September 29, 2013, Vevo updated its iOS application that now includes launching in Germany. On April 30, 2014, Vevo was launched in Mexico.
Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4.
In May 2018, Vevo announced that it would be discontinuing its consumer website and app on mobile platforms in order to focus on YouTube syndication.
Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows both users and advertisers to choose the level of profanity they are willing to accept.
|24-Hour Vevo Record|
|Awarded for||Most views within 24 hours of release on Vevo|
|First awarded||January 21, 2012|
|Website|| https://www.vevo.com/ |
The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is Taylor Swift's "Me!" with 65.2 million views.
In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.
On April 14, 2013, Psy's "Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours.However, this record was not acknowledged by Vevo because it was not associated with them until four days after its release to YouTube. Both the YouTube and Vevo records were eventually eclipsed by Taylor Swift's "Look What You Made Me Do" on August 28, 2017, which gained 43.2 million views in 24 hours.
On December 1, 2018, Ariana Grande's "Thank U, Next" beat Swift's record, accumulating 55.4 million views in 24 hours.
Swift then took the award again on April 27, 2019 when her video for "Me!" garnered 65.2 million views in 24 hours.
Taylor Swift is the only artist to break the record three times. Nicki Minaj, One Direction, Justin Bieber, and Miley Cyrus have all broken the record twice.
List of videos which held the record for most views in their first 24 hours online
|Video name||Artist(s)||Views (millions)||Days held||Date achieved||Ref(s)|
|"Me!"||Taylor Swift featuring Brendon Urie||65.2||289||April 26, 2019|
|"Thank U, Next"||Ariana Grande||55.4||147||November 30, 2018|
|"Look What You Made Me Do"||Taylor Swift||43.2||461||August 27, 2017|
|"Hello"||Adele||27.7||674||October 23, 2015|
|"Bad Blood"||Taylor Swift featuring Kendrick Lamar||20.1||158||May 17, 2015|
|"Anaconda"||Nicki Minaj||19.6||271||August 19, 2014|
|"Wrecking Ball"||Miley Cyrus||19.3||344||September 9, 2013|
|"Best Song Ever"||One Direction||10.9||48||July 23, 2013|
|"We Can't Stop"||Miley Cyrus||10.7||82||June 19, 2013|
|"Beauty and a Beat"||Justin Bieber featuring Nicki Minaj||10.6||250||October 12, 2012|
|"Live While We're Young"||One Direction||8.3||22||September 20, 2012|
|"Boyfriend"||Justin Bieber||8.0||140||May 3, 2012|
|"Where Have You Been"||Rihanna||4.9||3||April 30, 2012|
|"Stupid Hoe"||Nicki Minaj||4.8||74||January 20, 2012|
|As of January 12, 2020|
|Vevo Certified Award|
|Awarded for||Videos with over 100 million views on Vevo and its partners|
|First awarded||June 12, 2012|
|Website|| https://www.vevo.com/ |
Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012.The first ever artist to reach 100,000,000 views was Avril Lavigne through her "Girlfriend" music video, though the video was not on Vevo at the time. Taylor Swift holds the record for the most Vevo certified videos with 34 videos at over 100 million views.
List of artists who have at least 10 Vevo Certified music videos
|The Black Eyed Peas|
|Wisin & Yandel|
|Lana Del Rey|
|As of February 24, 2020|
YouTube is an American video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.
"Stupid Hoe" is a song by American rapper and singer Nicki Minaj. The song was written by Minaj and Tina Dunham. It was produced by DJ Diamond Kuts and released through Cash Money Records on December 20, 2011, from Minaj's second studio album, Pink Friday: Roman Reloaded (2012), two weeks after the release of the album's first promotional single "Roman in Moscow".
"Eyes Open" is a song written and recorded by American singer-songwriter Taylor Swift for The Hunger Games movie soundtrack, The Hunger Games: Songs from District 12 and Beyond, though the song is not included in the film itself. Produced by Swift and Nathan Chapman, it was released as the second single from the album and was sent to mainstream radio on March 27, 2012. A lyric video consisting of animation was released on Vevo in May 2012.
"Beauty and a Beat" is a song by Canadian singer Justin Bieber from his third studio album Believe (2012). It features Trinidadian rapper Nicki Minaj, who co-wrote it with Savan Kotecha, Max Martin and Zedd. It was also produced by the latter two with a heavy drum machine and "rushing" synthesizers. Lyrically, it speaks about Bieber wanting to take his love interest to a club, where they can "party like it's 3012". It is the only song from Believe that Bieber did not co-write. The song became the third official single from the album.
ZZ Ward is an American musician, singer and songwriter.
American singer Ariana Grande has released five studio albums, one compilation album, one live album, one remix album, two extended plays (EPs), forty-six singles, seven promotional singles and forty music videos. After signing with Republic Records, she released her debut single "Put Your Hearts Up" in December 2011.
American rapper Nicki Minaj has been featured in eighty-nine music videos, nine commercials, and four documentaries. Additionally, Minaj has featured in four films: the animated Angry Birds Movie 2 where she plays as a pink bird named Pinky, the animated Ice Age: Continental DriftBarbershop: The Next Cut in which she plays a sassy recruit named Draya, and The Other Woman, in which she played Lydia. In 2009 Minaj signed a recording contract with Young Money Entertainment, and released her first solo music video under the label in March 2010.
"I Wanna Be with You" is a song by American record producer DJ Khaled featuring American rappers Nicki Minaj, Future and Rick Ross. It was released on August 2, 2013 by We the Best Music Group, Terror Squad Entertainment, Young Money Entertainment, Cash Money Records, and Republic Records as the second single from Khaled's seventh studio album Suffering from Success (2013). The song was written and produced by Khaled and Lee On the Beats, with additional songwriting provided by Future, Minaj, and Ross. It peaked at number one on the U.S. Billboard Bubbling Under Hot 100 Singles component chart, representing the twenty-five songs that failed to reach the flagship Billboard Hot 100, and reached number 30 on the Billboard Hot R&B/Hip-Hop Songs chart.
"Anaconda" is a song by Trinidadian-American rapper and singer Nicki Minaj, from her third studio album, The Pinkprint (2014). It was released on August 4, 2014 by Young Money Entertainment, Cash Money Records, and Republic Records as the second single from the album. The song was produced by Polow da Don, DJ Spydr, and Da Internz. The song prominently samples "Baby Got Back" (1992) by Sir Mix-a-Lot.
"Feeling Myself" is a song by American rapper and singer Nicki Minaj featuring American singer Beyoncé from Minaj's third studio album The Pinkprint (2014). It was written by Minaj, SZA, Beyoncé, and Hit-Boy and produced by the latter two. "Feeling Myself" is a hip hop song backed by a West Coast synth, driving bass and drums and it was the 7th and final single from The Pinkprint (2014).
"Swalla" is a song by American singer Jason Derulo featuring rappers Nicki Minaj and Ty Dolla $ign, released on February 24, 2017, by Warner Bros. Records. The song was written by Derulo, Minaj, Dolla $ign, Ricky Reed, LunchMoney Lewis, Robert Diggs, Jacob Kasher Hindlin and Russell Jones.
"Kissing Strangers" is a song recorded by American band DNCE, featuring American rapper Nicki Minaj. The song was written by Justin Tranter, Nicki Minaj, Robin Fredriksson and Mattias Larsson, with the latter two handling the song's production. It was released to digital retailers on April 13, 2017, through Republic Records as the lead single from the band's Jumbo Edition of their self-titled debut album. On July 28, 2017, a remix with Luis Fonsi was released.
"Swish Swish" is a song by American singer Katy Perry featuring American rapper Nicki Minaj for Perry's fifth studio album, Witness (2017). It was written by Perry, Duke Dumont, Sarah Hudson, PJ "Promnite" Sledge, Minaj and Brittany Hazzard, while being produced by Dumont, with additional production by Sledge and Noah "Mailbox" Passovoy and vocal production by Passovoy. The song was initially released as a promotional single on May 19, 2017, and later as the album's third single. "Swish Swish" is a house-inspired EDM and hip hop song that samples "Star 69" by Fatboy Slim which in turn samples "I Get Deep" by Roland Clark.
"Chun-Li" is a song by Trinidadian-American rapper Nicki Minaj from her fourth studio album, Queen (2018). It was released as the lead single of the album on April 12, 2018, by Young Money Entertainment and Cash Money Records. It was written and produced by Minaj and Jeremy Reid. Commercially, the song has peaked at number 10 on the US Billboard Hot 100, reached the top 20 in Canada, and the top 30 in France and the United Kingdom. It won a Best Hip-Hop Video award at the 2018 MTV Video Music Awards.
"Bed" is a song by Trinidadian-American rapper Nicki Minaj from her fourth studio album, Queen (2018). It was released as the third single from the album following "Chun-Li" and "Barbie Tingz" on June 14, 2018, by Young Money Entertainment and Cash Money Records. The song was produced by Ben Billions, Beats Bailey, Supa Dups, and Messy; and features guest vocals by American singer Ariana Grande. It marks the fourth collaboration between the two. Commercially, the song peaked at number 42 on the US Billboard Hot 100, as well as reached the top 20 in Australia, Scotland, and the United Kingdom.
"Dip" is a song recorded by American rapper Tyga for his seventh studio album Legendary (2019). It was released on September 19, 2018, by Last Kings Records and Empire Distribution as the third single from the album. An alternate version of the song featuring American rapper Nicki Minaj was released on October 29, 2018, along with an accompanying music video.
"Good Form" is a song by Trinidadian-American rapper and singer Nicki Minaj.The original mix debuted on the US Billboard Bubbling Under Hot 100 singles chart at number nine following the release of her fourth studio album, Queen, on August 10, 2018. A remix to the song featuring American rapper Lil Wayne was released on November 29, 2018, as the fourth single from the album, where it peaked at number 60 on the Billboard Hot 100. It was written by Minaj, Michael Williams II, and Asheton Hogan; and was produced by Mike Will Made It and Plush.
"Make Love" is a hip hop song by American rapper Gucci Mane featuring Trinidadian-American rapper and singer Nicki Minaj. The song was released as a single on February 23, 2017, by Young Money Entertainment and Atlantic Records as the first single from Mane's eleventh studio album Mr. Davis.