|Type of business||Joint venture|
Type of site
|Headquarters||New York, New York, United States|
Universal Music Group
Sony Music Group
Warner Music Group
|Net income||US$ 760 million (2013)|
|Launched||June 16, 2009; 11 years ago|
|Current status||Being depreciated|
Vevo ( // VEE-vo, an abbreviation for "video evolution") is an American multinational video hosting service founded on June 16, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI. In August 2016, Warner Music Group (WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo.
Initially, the service hosted only music videos from Universal Music Group and Sony Music Entertainment, syndicated on YouTube and its app,and the advertising revenue was shared by Google and Vevo. EMI also licensed its library of videos to Vevo shortly before its launch and its acquisition by UMG in 2012. Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now ViacomCBS Domestic Media Networks). In August 2015, Vevo expressed renewed interest in licensing music from WMG and a deal with WMG was completed on August 2, 2016, making the entirety of the "big three" record companies' music available on Vevo.
On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile phone platforms.Vevo distributes mainly via YouTube, while its app is available on select DVRs, smart TVs and gaming consoles.
The concept for Vevo was described as being a streaming service for music videos (similar to the Hulu streaming service for movies and TV shows after they air),with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon Music and iTunes. UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and later that same month became the number one most visited music site in the United States, overtaking Myspace Music. Upon Vevo's launch, many YouTube videos added by Vevo over the course of the year had their views inflated. These views are believed to have been earned during the final weeks leading up to the December 8, 2009, launch. In early 2013, these views were subtracted from various Vevo channels, most notably Lady Gaga's Vevo channel. The affected videos include the "Just Dance" video, which lost more than half of its existing views. Other affected videos include "Heartless" and "Toxic", whose graphs showed similar traces of inflation.
In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million video views on Vevo and its partners (including YouTube) through special features on the Vevo website.
In 2017, Vevo announced in a brief online statement the departure of Erik Huggers as the company's president and CEO and his replacement by CFO Alan Price as the interim CEO.
In April 2018, Vevo's YouTube channel was hacked by two hackers using the name of Prosox and Kuroi'SH and caused the renaming of many videos and the deletion of the most viewed YouTube video, "Despacito" by Luis Fonsi.
On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile platforms, so that it could focus on YouTube syndication.
On March 15, 2013, Vevo launched Vevo TV, an Internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries.After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music). Vevo shut down the service during the first half of 2016 as part of a site wide redesign.
Vevo TV ran on an automated schedule, similar to video-exclusive networks run by Viacom Media Networks. Music videos would play twice within an hour and original programming, such as Top 10 Now and Vevo Lift, would air several times per day. After rebranding in 2016, Vevo TV was slowly phased out. Vevo's mobile app continued to run the channel until they were relaunched later that year.
Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, the Philippines, Spain, the United Kingdom and the United States.The website was scheduled to go worldwide in 2010, but as of March 23, 2018, it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."
The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012. Vevo launched in Spain, Italy, and France on November 15, 2012. Vevo launched in the Netherlands on April 3, 2013, and on May 17, 2013, also in Poland. In September 29, 2013, Vevo updated its iOS application that now includes launching in Germany. On April 30, 2014, Vevo was launched in Mexico.
Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4.
In May 2018, Vevo announced that it would be discontinuing its consumer website and app on mobile platforms in order to focus on YouTube syndication.
Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows both users and advertisers to choose the level of profanity they are willing to accept.
|24-Hour Vevo Record|
|Awarded for||Most views within 24 hours of release on Vevo|
|First awarded||January 21, 2012|
|Website|| https://www.vevo.com/ |
The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is Taylor Swift's "Me!" with 65.2 million views.
In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.
On April 14, 2013, Psy's "Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours.However, this record was not acknowledged by Vevo because it was not associated with them until four days after its release to YouTube. Both the YouTube and Vevo records were eventually eclipsed by Taylor Swift's "Look What You Made Me Do" on August 28, 2017, which gained 43.2 million views in 24 hours.
On December 1, 2018, Ariana Grande's "Thank U, Next" beat Swift's record in Vevo, accumulating 55.4 million views in 24 hours.
Swift then took the award again on April 27, 2019 when her video for "Me!" garnered 65.2 million views in 24 hours.
Taylor Swift is the only artist to break the record three times on her channel. One Direction, Justin Bieber and Miley Cyrus, have all broken the record twice.
List of videos which held the record for most views in their first 24 hours online
|Video name||Artist(s)||Views (millions)||Days held||Date achieved||Ref(s)|
|"Me!"||Taylor Swift featuring Brendon Urie||65.2||547||April 26, 2019|
|"Thank U, Next"||Ariana Grande||55.4||147||November 30, 2018|
|"Look What You Made Me Do"||Taylor Swift||43.2||461||August 27, 2017|
|"Hello"||Adele||27.7||674||October 23, 2015|
|"Bad Blood"||Taylor Swift featuring Kendrick Lamar||20.1||158||May 17, 2015|
|"Anaconda"||Nicki Minaj||19.6||271||August 19, 2014|
|"Wrecking Ball"||Miley Cyrus||19.3||344||September 9, 2013|
|"Best Song Ever"||One Direction||12.3||48||July 23, 2013|
|"We Can't Stop"||Miley Cyrus||10.7||82||June 19, 2013|
|"Beauty and a Beat"||Justin Bieber featuring Nicki Minaj||10.6||250||October 12, 2012|
|"Live While We're Young"||One Direction||8.3||22||September 20, 2012|
|"Boyfriend"||Justin Bieber||8.0||140||May 3, 2012|
|"Where Have You Been"||Rihanna||4.9||3||April 30, 2012|
|"Stupid Hoe"||Nicki Minaj||4.8||74||January 20, 2012|
|As of October 2020|
|Vevo Certified Award|
|Awarded for||Videos with over 100 million views on Vevo and its partners|
|First awarded||June 12, 2012|
|Website|| https://www.vevo.com/ |
Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012.The first ever artist to reach 100,000,000 views was Avril Lavigne through her "Girlfriend" music video, though the video was not on Vevo at the time. Shakira holds the record for the most Vevo certified videos with 37 videos at over 100 million views.
List of artists who have at least 20 Vevo Certified music videos
|As of August 08, 2020|
Universal Music Group is an American global music corporation that is majority owned by the French media conglomerate Vivendi, with Chinese tech company Tencent owning a minority stake. UMG's global corporate headquarters are located in Santa Monica, California. The biggest music company in the world, it is one of the "Big Three" record labels, along with Sony Music and Warner Music Group. Ten percent of Universal Music Group was acquired by Tencent in March 2020 for US$3 billion.
YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.
Taylor Alison Swift is an American singer-songwriter. Her narrative songwriting, which often centers around her personal life, has received widespread critical plaudits and media coverage. Born in West Reading, Pennsylvania, Swift relocated to Nashville, Tennessee in 2004 to pursue a career in country music. Her 2006 eponymous debut studio album was the longest-charting album of the 2000s on the Billboard 200. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second studio album, Fearless (2008), expands on country pop styles and won the Grammy Award for Album of the Year. Buoyed by the success of crossover singles "Love Story" and "You Belong with Me", Fearless was certified Diamond by the Recording Industry Association of America. Speak Now (2010), her third studio album, blends country pop with rock sensibility and spawned the top-10 singles "Mine" and "Back to December".
Shazam is an American application owned by Apple Inc. The application can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. The software is available for Android, macOS, iOS, and watchOS.
Spotify is a Swedish-based audio streaming and media services provider, launched in October 2008. The platform is owned by Spotify AB, a publicly traded company on the New York Stock Exchange since 2018 through its holding company Spotify Technology S.A.. Spotify's global headquarters are in Stockholm, Sweden.
"Eyes Open" is a song written and recorded by American singer-songwriter Taylor Swift for The Hunger Games movie soundtrack, The Hunger Games: Songs from District 12 and Beyond, though the song is not included in the film itself. Produced by Swift and Nathan Chapman, it was released as the second single from the album and was sent to mainstream radio on March 27, 2012. A lyric video consisting of animation was released on Vevo in May 2012.
Zsuzsanna Eva Ward is an American singer-songwriter.
Vine was an American social networking short-form video hosting service where users could share six or seven second-long, looping video clips. It was founded in June 2012; American microblogging website Twitter acquired it in October 2012, well before its official release on January 24, 2013. Videos published on Vine's social network could also be shared on different social networking platforms such as Facebook and Twitter. The Vine app was also used to try to browse videos, along with a group of videos that were uploaded by theme, and hoping that users could "trend" videos. Vine competed with other social media services such as Instagram and Mobli.
American rapper Nicki Minaj has been featured in eighty-nine music videos, nine commercials, and four documentaries. Additionally, Minaj has featured in four films: the animated Angry Birds Movie 2 where she plays as a pink bird named Pinky, the animated Ice Age: Continental DriftBarbershop: The Next Cut in which she plays a sassy recruit named Draya, and The Other Woman, in which she played Lydia. In 2009 Minaj signed a recording contract with Young Money Entertainment, and released her first solo music video under the label in March 2010.
"Bang Bang" is a song recorded by English singer Jessie J, American singer Ariana Grande, and American rapper Nicki Minaj. It was written by Max Martin, Savan Kotecha, Rickard Göransson and Minaj, and produced by Martin, Göransson and Ilya, with Kuk Harrell serving as a vocal producer. The song was first sent to hot adult contemporary radio on 28 July 2014 through Republic Records and released as a digital download the next day by Lava and Republic Records as the lead single from Jessie J's third studio album Sweet Talker (2014). It is also included on the deluxe version of Grande's second studio album My Everything (2014), serving as the third single from that album.
"Anaconda" is a song by Trinidadian-American rapper and singer Nicki Minaj, from her third studio album, The Pinkprint (2014). It was released on August 4, 2014 by Young Money Entertainment, Cash Money Records, and Republic Records as the second single from the album. The song was produced by Polow da Don, DJ Spydr, and Da Internz. The song prominently samples "Baby Got Back" (1992) by Sir Mix-a-Lot.
"Bad Blood" is a song by American singer-songwriter Taylor Swift, from her fifth studio album 1989 (2014). Swift wrote the song with its producers Max Martin and Shellback, with a remixed version featuring additional writing and guest vocals from American rapper Kendrick Lamar. The remix version was released by Big Machine Records on May 17, 2015, as the fourth single from 1989. "Bad Blood" is a pop and hip hop song with lyrics that describe betrayal by a close friend. The album version is the eighth track on 1989.
Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, expertly curated playlists. The service also includes the Internet radio station Apple Music 1, Apple Music Hits, and Apple Music Country, which broadcasts live to over 200 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015. New subscribers get a six-month free trial period before the service requires a monthly subscription.
American singer-songwriter Taylor Swift has released four video albums and has appeared in fifty-six music videos, five films and three television shows. From her eponymous debut studio album (2006), she released music videos for the singles "Tim McGraw", "Teardrops on My Guitar", "Our Song", and "Picture to Burn", all directed by Trey Fanjoy and released from 2006–08. For the second of these, she earned an MTV Video Music Award for Best New Artist nomination. She followed with three other music videos in 2008—"Beautiful Eyes" from her extended play of the same name, "Change" from the AT&T Team USA Soundtrack and "Love Story" from her second studio album Fearless (2008). The latter was nominated for two awards at the 2009 CMT Music Awards—Video of the Year and Female Video of the Year. For the video of "You Belong with Me" she won Best Female Video at the 2009 MTV Video Music Awards. During her acceptance speech, she was interrupted by rapper Kanye West, which sparked controversy and received much media attention.
"Look What You Made Me Do" is a song recorded by American singer-songwriter Taylor Swift, released on August 24, 2017, by Big Machine Records, as the lead single from her sixth studio album Reputation (2017). Swift wrote and produced the song with her co-producer Jack Antonoff. "Look What You Made Me Do" is a dance-pop, electropop and electroclash song, with lyrics about various issues that built Swift's reputation. The song's hook samples the melody of Right Said Fred's 1991 song "I'm Too Sexy". Released by Swift after a year of public hiatus, several publications have noted the comeback to be one of pop music's most memorable moments, buoyed by its accompanying music video.
American singer and actress Demi Lovato has released two video albums and appeared in various music videos, films, and television shows. From her debut album Don't Forget (2008), she released music videos for its eponymous single as well as "Get Back" and "La La Land". Lovato released her second album Here We Go Again in 2009, producing music videos for the eponymous single and "Remember December". Her third studio album Unbroken (2011) spawned music videos for "Skyscraper", which won Best Video with a Message at the 2012 MTV Video Music Awards, and "Give Your Heart a Break". She then released her fourth studio album Demi (2013), which was accompanied by music videos for "Heart Attack", which was nominated for Best Female Video at the 2013 MTV Video Music Awards, "Made in the USA", "Neon Lights", and "Really Don't Care".