|Formerly||MTV Networks Europe (1987–2011)|
Viacom International Media Networks Europe (2011–2019)
|Europe, Middle East, Africa, Asia|
|Parent||ViacomCBS Networks International|
|Subsidiaries|| Viacom18 (49%)|
ViacomCBS Networks Japan K.K.
ViacomCBS Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of ViacomCBS Networks International. Launched as MTV Networks Europe (MTVNE) in 1987, with two offices in London and Amsterdam. At the moment the unit's main headquarters are in Madrid, with additional offices in Lisbon, Paris, Amsterdam, Berlin, Milan, Dubai, Johannesburg & Lagos, Budapest, Warsaw, Singapore, Moscow, Stockholm, Tokyo, Beijing, Manila, Copenhagen, Prague, Helsinki, Hong Kong SAR.
It operates in 31 different countries across Europe, Africa and the Middle East.
ViacomCBS Networks Northern Europe (formerly Viacom International Media Networks UK, Northern and Eastern Europe) is a regional division of ViacomCBS Networks EMEAA which serves the Netherlands, Belgium, Nordic countries (Denmark, Finland, Norway, Sweden), Germany, Austria, Switzerland, Estonia, Latvia, Lithuania, Hungary, Republic of North Macedonia, Romania, Poland, Ukraine, and Russia.
Its main headquarters are in London and Warsaw, while its regional offices are located in Amsterdam and Stockholm.
ViacomCBS Networks Northern Europe also operates content for MTV's global community (excluding the United States), as well as an array of MTV-branded channels including MTV Music, MTV Hits, MTV Base (in UK & Europe) and MTV Brand New (in Germany, Belgium, and the Netherlands).
In 2011, VIMN UK, Northern and Eastern Europe realigned its local production operations with music content being produced in London, Warsaw, and Stockholm; kids and family programming in London, Berlin, and Warsaw; and comedy content in Amsterdam, London, and Warsaw. Amsterdam acts as the technical play-out hub for the majority of Europe, with exception for channels in Poland and the UK.
ViacomCBS Networks Southern Europe, Middle East, and Africa is a regional division of ViacomCBS Networks EMEAA. At the moment the unit's main headquarters are in Madrid, with additional offices in Lisbon, Paris, Amsterdam, Berlin, Milan, Dubai, Johannesburg & Lagos, Budapest, Warsaw, Singapore, Moscow, Stockholm, Tokyo, Beijing, Manila, Copenhagen, Prague, Helsinki, Hong Kong SAR.. The selection of multimedia brands offered by this division varies depending on the country or region.
In February 2011, Viacom set up Viacom International Media Networks Italia to purchase a 30% ownership stake of the Rainbow S.p.A. animation studio for 62 million euros (US$83 million).The purchase was called "the most significant transaction [in Italian entertainment]" of the year by the Fondazione Ente dello Spettacolo . Viacom originally sought to buy out the entire studio, but eventually decided to keep its founder Iginio Straffi at the helm and left him 70% of the studio. As a result of the purchase, Viacom's Nickelodeon networks broadcast Rainbow's shows worldwide. Viacom Italia has also coordinated co-productions between Nickelodeon's American studios and Rainbow, including Winx Club since 2010 and Club 57 in 2019.
On 1 August 1987, Viacom formed a joint venture with BT and Robert Maxwell, and created the first MTV channel in Europe.The channel was based in Amsterdam upon launch before relocating to London. From 1997, MTV Networks Europe established its regionalisation strategy launching localised channels across many European countries/regions.
This is a list of regional MTV channels still operating in Europe, West Asia, Africa, in order of launch:
Upon its launch in Europe in the late 1980s, MTV Europe made use of MTV US's on-air identity. Overtime, MTV Europe gradually produced its own on-air identity throughout the 1990s. From 1997, MTV's regionalization throughout Europe brought about specialized on-air identity which reflected the tastes and influences from each region. As part of a global rebranding strategy, MTV Networks International decided to produce a new on-air identity that would air on all MTV channels around the world (except MTV US, MTV Canada and MTV Brazil). On 1 July 2009 all 64 MTV channels globally began to share the same on-air branding. This branding made use of a standardised logo, idents and promos(except MTV US, MTV Canada and MTV Brazil). The on-air branding initiative was called Pop X1000 reflecting the changing nature of popular culture with MTV at the heart of these rapid changes. The branding was designed by MTV's design department World Design Studio in Milan (home to both Fininvest and Mediaset), with additional designs added by other global departments throughout the year. The branding was overseen by Universal Everything. This branding was adopted by MTV Networks Europe, MTV Networks Asia, MTV Networks Africa and MTV Networks Latin America. As part of MTV's rebrand awareness campaign MTV teamed up with Spanish retailer ZARA in December 2009 to provide branded themed T-shirts and hoodies representing the "Pop X 1000%" campaign. On 8 November 2010 MTV launched its third phase of idents.
In 2010, MTV US rebranded its entire network of channels producing a revised version of the traditional MTV logo. It was decided that MTV Networks International channels would adopt this logo at a later date. On 1 July 2011 MTV Networks Europe will rebrand its network across Europe and globally. MTV's will replace its traditional logo the MTV:Music Television logo to be replaced by the current MTV US logo.On 30 June 2011 MTV's localized websites throughout Europe began to use the new branding. As part of a new strategy MTV Networks Europe will be part of Viacom Media International Networks. It is expected that MTV Networks Europe will be rebranded in the winter of 2011.
In the fall of 2013, Viacom International Media Networks announced it would relaunch its MTV channels globally with a new on-air identity. This came into effect on 1 October 2013.
On 25 June 2015, MTV International channels were rebranded with a new initiative to get more viewers involved with the channel. MTV launched MTVBump.com where viewers could upload short video clips which will air on MTV channels worldwide (excluding MTV US and MTV Canada). MTV also launched MTV Art Breaks where creative viewers can create special MTV idents. MTV would also launch MTV Creative, another initiative to coincide with MTV Bump. However, MTV's rebrand still saw falling ratings.
In early 2018, MTV Global began to roll out 'MTV Mood' identity on-air and online. The new look was first used by local MTV channels across Latin America. MTV Europe began using the new look at the end of 2017 along with MTV Germany, before rolling out across Europe in January/February 2018.
Since January 2010, MTV Networks Europe has started to rebrand its localized websites featuring a standard website for each region. The website design is similar for each region but has information, news and entertainment specific to each region. MTV Belgium, MTV Netherlands, MTV Switzerland, MTV Portugal, MTV Sweden and MTV Denmark were the first to receive the new look website layout and design.
A new design and layout were released in late 2017 before rolling out across MTV globally in 2018. A new global design was launched in October 2019.
ViacomCBS International Media Networks has utilized the broadcasting laws and regulation from both the United Kingdom and Poland to license and secure broadcasting agreements across Europe, whilst maintaining EU regulation. In the past, the majority of MTV's channels were regulated by authorities based in the UK (Ofcom) and Poland (The National Broadcasting Council). However, due to the UK's impending exit from the European Union the company has relocated many of its broadcasting licenses from the UK to regulators based in the Czech Republic (RRTV) and the Netherlands.
Following Brexit, all channels operating in the UK will remain under OFCOM, whilst all other channels operated by ViacomCBS International Media Networks for the rest of Europe will be regulated from Poland, Czech Republic and/or the Netherlands. Channels for Ireland, Hungary, Czech Republic and pan-European channels are regulated by RRTV in the Czech Republic.Channels for the Benelux region, the Nordic region, France, Poland, Germany, Switzerland, Austria, Portugal are regulated by authorities in the Netherlands and the remaining channels will be regulated by authorities in the Czech Republic, the Netherlands and/or under a local arrangement with a relevant regulator.
VCNI Europe, Middle East, and Africa have multiple offices across these regions including London, Stockholm, Copenhagen, Berlin, Amsterdam, Rome, Lisbon, Paris, Madrid, Warsaw, Prague, Johannesburg and Sydney .
VCNI's European headquarters are at VIMN Europe London HQ. The building at 17–29 Hawley Crescent, Camden Town, London NW1 8TT, UK, notably sports an exterior living wall. The wall spans over 300m² and hosts approximately 18,000 plants on two aspects: South and West. The wall provides a microenvironment for many species including the protected snail species Helix pomatia and occasional migratory birds.
Following a successful launch in the Baltic region MTV (see MTV Baltic) ceased trading in the region in 2009 due to the economic downturn across Europe and the wider world.
On 4 November 2010 MTV Networks International offices in Amsterdam confirmed that from 1 January 2011 that TMF in the Netherlands broadcasting hours would be reduced until 15:00 each day.From 4 April 2011 TMF was gradually replaced by Kindernet and where the channel was only available online from the former TMF.nl website. On 1 September 2011 TMF in the Netherlands ceased broadcasting. TMF Nederland was the original channel before launching local channels in Belgium, UK and Australia. These local channels have been replaced with different channels. TMF's digital channels in the Netherlands TMF Live and TMF NL also ceased broadcasting. TMF Flanders in Belgium currently broadcasts as the only TMF channel.
On 16 September 2011it was confirmed by Viacom International Media Networks its operations in the Nordic countries, Benelux region and Germany would operate under Viacom International Media Networks Northern Europe. VIMN Northern Europe operates from its central offices in Amsterdam, Stockholm and Berlin. Resulting in job losses at its offices from MTV Networks Benelux in Belgium and the Netherlands. The re-alignment will see all music programming come from its operations in Stockholm. Its Swedish offices operate local channels such as MTV and VH1 within VIMN Northern European's portfolio of music channels. All kids and family programming operates from Berlin these include localized versions of Nickelodeon, Nick Jr. and Kindernet. Whilst all the localized Comedy Central channels will be operated from Amsterdam. VIMN North European's portfolio includes the following territories: Netherlands, Belgium, Germany, Austria, Switzerland, Finland, Sweden, Norway and Denmark. MTV's Amsterdam offices will remain open and will act as the technical play-out hub for the channels.
In December 2012, both Viacom International Media Networks and ProfMedia announced the closure of MTV Russia. Prof Media who purchased MTV Russia from VIMN in 2007, claimed the MTV brand is no-longer relevant in the territory and will be replaced by a more youth orientated general entertainment brand called 'Friday' on 1 June 2013.MTV Russia is one of the most widely distributed channels in the Russian Federation and was previously rated the most watched channel in the territory. Today, the channel has been relegated to the Top 20 channels in Russia. VIMN stated its commitment to the region stating its other MTV channels and brands such as VH1, Nickelodeon and the newly localized Comedy Central will continue to broadcast across Russia on cable and digital television providers. It has also been stated in some reports that MTV as a brand is in crisis in other Eastern European territories with falling ratings for MTV Poland and other local MTV channels in Central Eastern Europe. This is an ongoing trend for MTV globally. It was reported in the fall of 2012 that MTV US and its other channels had seen a fall in revenue and audience figures. There is competition from on-demand music websites, and MTV's transformation from music oriented television to youth oriented reality and scripted reality shows has failed to ignite the brand. On 31 May 2013 MTV Ukraine ceased broadcasting due to falling ratings.
On 3 July 2013 Viacom International Media Networks launched a localized version of MTV Base in South Africa. MTV South-Africa is an opt-out feed of the same channel with selected unique programming targeting South Africa. On 5 July 2013 VIMN announced it has purchased 51% of MTV Italy the channel was previously a joint-venture largely owned by Telecom Italia Media and VIMN. The ownership conditions have changed which means VIMN holds a larger share of the channel. On 12 September 2013 VIMN Europe announced it has gained 100% ownership of MTV Italia and associated channels from Telecom Italia.
Following the merger of MTV Networks New Zealand and MTV Networks Australia operations into one network based in Sydney in 2010, MTV (Australia & New Zealand) and its sister brand Comedy Central (New Zealand only) were placed under VIMN's – Viacom International Media Networks UK, Ireland, Australia, Central Eastern Europe and International Content Distribution. On 11 October 2013, VIMN's Sydney operations announced it would downsize.From year end all broadcasting is to be relocated to VIMN in London. VIMN's Sydney advertising department and Nickelodeon Australia and New Zealand will not be affected by this move.
From January 2014, MTV Czech Republic & Slovakia will came under full ownership of VIMN Europe.Following a decision by the current operator CME to hand back the licence to VIMN. The channel was replaced by MTV Europe January 2014, with the possibility of the channel relaunching. Similarly, MTV Hungary ceased broadcasting on 31 December 2013. In early 2014, Czech TV regular (RRTV is the licence holder for MTV channels in Eastern Europe) issued MTV Hungary a new licence but this was handed back on 8 January 2014. On 1 August 2015 in Italy MTV Italia (DTT-free to air station) was sold to Sky Italia. In 2013 Viacom took full control of the channel after Telecom Italia Media sold its 51% share. At the same time Viacom launched on the platform of Sky, the new channel MTV Next. Viacom continues to broadcast in Italy through DTT the free-channel MTV Music (Italia) and remains active with Comedy Central, Nickelodeon and Nick Jr. through the platform of Sky Italia. MTV Classic Italia and MTV Hits Italia have been closed down on 1 August.
On 17 November 2015 the French versions of MTV Base, MTV Pulse and MTV Idol are closed and a French versions of MTV Hits and BET are launched. The European version of MTV Hits ceased broadcasting in France, Belgium and Switzerland and MTV Rocks ceased broadcasting in Switzerland and CanalSat. On Numericable, VH1 and VH1 Classic returns and MTV Dance is launched.
On 10 January 2016 VIMN shutdown its Greek MTV channel due to a turndown in advertising and competition from MAD TV, the channel was replaced by MTV Europe.VIMN Europe confirmed its closure on 6 January 2016. This does not affect the Greek Nickelodeon service.
In the fall of 2017, VIMN closed plans to close VIVA channels in Hungary, Poland, Ireland and the UK.VIMN Germany, Austria and Switzerland confirmed it would reduce the broadcasting hours of the German-speaking VIVA replacing it with an extended version of Comedy Central Germany. By the spring of 2018, VIMN Germany confirmed it would close VIVA in Germany, Austria and Switzerland in January 2019, replacing it with a 24-hour Comedy Central Germany. meanwhile in the UK Nickelodeon, Nick Jr Too and Nicktoons will go 24/7 in 1 January 2019 the same day as the closure of VIVA. MTV Romania shuts down in late February 2019, replaced by MTV Europe.
VIMN has many key brands that are available across Europe, the Middle East and Africa. Some brands are specific to different territories.
Specific to regions:
ViacomCBS Domestic Media Networks is an American mass media division of ViacomCBS that oversees the operations of many of its television channels and Internet brands. Its related international division is ViacomCBS Networks International.
MTV is a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. It is operated by parent company ViacomCBS Networks UK & Australia headquartered in London with a local office in Sydney.
The Music Factory (TMF) was an originally Dutch brand of television and radio channels operated focusing on pop music. It was similar to the American MTV which took over TMF in 2001.
ViacomCBS Networks Americas is a subsidiary of ViacomCBS. VCNA's operational headquarters is located in Miami, Florida.
MTV Russia or MTV HD is a Russian-language free-to-air 24-hour music and general entertainment channel broadcasting in the Russian Federation. Under a licensing agreement from ViacomCBS Networks EMEAA the channel was operated by Prof Media. From June 2013, VIMN Russia announced it would operate the channel after the agreement between both media organizations ceased. VIMN Russia relaunched the channel MTV Russia channel on 1 October 2013 and is also served by mtv.ru.
MTV France is a French pay-television channel operated by ViacomCBS Networks EMEAA. It was launched as MTV Networks Europe began to further localise its brand throughout Europe. MTV France was launched on 20 June 2000. It is also distributed in Belgium (Wallonia), Switzerland (Romandie), Monaco and Francophone Africa.
Nickelodeon is a Belgian television channel that is derived from the Dutch Nickelodeon. The channel started in the summer of 2009 when it got its own programming. Via the satellite, the Dutch version is still being broadcast.
ViacomCBS Networks International (VCNI) is the international division of ViacomCBS. The division oversees the production, broadcasting and promotion of key ViacomCBS' brands outside of the United States. These brands include Paramount Network, Comedy Central, MTV, Nickelodeon, BET and Colors TV, as well as CBS-branded channels, which are co-owned with AMC Networks International. VCNI also owns a 30% stake in the Rainbow S.p.A. animation studio in Italy, as well as a 49% stake in an Indian joint venture called Viacom18.
MTV Live HD is an international 24-hour clock HD live music pay television network that is operated by ViacomCBS Networks International's subsidiary ViacomCBS Networks EMEAA. The channel is available in Europe, Latin America, Oceania, Middle East and North Africa and Asia.
MTV Nederland and België is a Dutch speaking free-to-air television channel broadcasting in the Netherlands. It launched as MTV NL on 12 September 2000. Before the start of country-specific channels, the Pan-European version of MTV aired in the Netherlands.
Nickelodeon is a pay television network dedicated to kids. Nickelodeon is widely available throughout Europe as a subscription service or free-to-air service; depending on what region in Europe you are living in. Nickelodeon is seen in 24.2 million households throughout Europe, via channels and blocks.
Viva was a British free-to-air music television channel owned by Viacom International Media Networks Europe. The channel launched on 25 September 2009, replacing TMF, and ceased broadcasting on 1 March 2018.
NickMusic is a Dutch pay-TV music video channel for children in the Netherlands and Belgium. The channel is aimed at children from 5 to 15 years old and only plays music. The channel launched as Nick Hits on 2 August 2007 and was rebranded by NickMusic on 1 February 2017. It plays music from popular kid-friendly artists and groups internationally such as Miley Cyrus, Selena Gomez, Miranda Cosgrove, Christina Aguilera, Pixie Lott, Robbie Williams, Sugababes and the Jonas Brothers as well as Dutch groups like ZirkusZirkus, Jan Smit, Nick & Simon, Ch!pz, KUS and Frisz.
MTV Belgium is the Flemish version of MTV. The channel's audience is somewhat older than that of The Music Factory (TMF) and focuses more on alternative music. In spring 2021, MTV Netherlands and MTV Belgium were merged into one channel - MTV Nederland and België.
MTV Music 24 was a Pan-European music television channel operated by ViacomCBS Networks EMEAA. The channel was available in multiple countries across Europe. The programming consists of non-stop music videos 24-hours a day. The channel first launched in the Netherlands and Flanders in 2011. Since then the channel has rolled out across many parts of Europe including Germany and it is available in South Africa. The channel was registered with licensing authorities in the Czech Republic. In March 2020, the channel launched in Poland replacing the version of MTV Music Polska.
Club MTV, formerly MTV Dance, is a European pay television music channel from ViacomCBS Networks EMEAA that was separated from the UK channel on 27 May 2014. It broadcasts electronica, dance and r'n'b music programming. The channel is widely available throughout Europe.
Robert Marc Bakish is an American business executive. He has been President and CEO of ViacomCBS since December 4, 2019, formerly holding the same position at Viacom before the merger with CBS Corporation.
Club MTV was a 24-hour electronic dance music channel operated by ViacomCBS Networks UK & Australia launched on 20 April 2001. Available in the United Kingdom and Ireland on subscription satellite and digital television services. The channel played dance, EDM, trance, house, rave, club, Eurodance and sometimes urban music. The channel, along with MTV OMG and MTV Rocks closed on 20 July 2020, with a chart based on the channel's former content airing on MTV Base. "High on Life" by Martin Garrix featuring Bonn was the last music video played on the channel.