Last updated

Vimeo Logo.svg
Screenshot of Vimeo's homepage, Jan 2019
Type of business Subsidiary of IAC
Type of site
Video hosting service
Available in English, Spanish, German, French, Japanese, Portuguese, Korean
FoundedNovember 2004;14 years ago (2004-11)
Area servedWorldwide
Founder(s) Zach Klein , Jake Lodwick
Key people Anjali Sud (CEO)
Parent IAC
Subsidiaries Livestream
Alexa rankIncrease2.svg 131 (April 2019) [1]
Advertising Yes
LaunchedNovember 2004;14 years ago (2004-11) [2]
Current statusActive [1]

Vimeo ( /ˈvɪmi/ [3] ) is an ad-free open video platform headquartered in New York City, providing free video viewing services as a competitor to YouTube. The company provides creators with tools and technology to host, distribute and monetize videos. [4] In 2007, Vimeo became the first video sharing site to support high-definition video. [5] It has launched several products that enable quality video creation at scale, most recently with the launch of Vimeo Stock in fall of 2018. [6] Vimeo is a SaaS business, and offers subscription plans that service a range of customer segments. [7] Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. Anjali Sud has been CEO of Vimeo since July 2017. [8]

YouTube video-sharing service owned by Google

YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.

High-definition video is video of higher resolution and quality than standard-definition. While there is no standardized meaning for high-definition, generally any video image with considerably more than 480 vertical lines or 576 vertical lines (Europe) is considered high-definition. 480 scan lines is generally the minimum even though the majority of systems greatly exceed that. Images of standard resolution captured at rates faster than normal, by a high-speed camera may be considered high-definition in some contexts. Some television series shot on high-definition video are made to look as if they have been shot on film, a technique which is often known as filmizing.

Jake Lodwick American software engineer

Jacob Lodwick is a software engineer, serial entrepreneur and investor, best known as co-founder of Vimeo.


Jakob Lodwick, Programmer.jpg
Zach Klein, Designer.jpg
Jakob Lodwick and Zach Klein, founders of Vimeo


Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. [9] The name Vimeo was created by Lodwick, as a play on the words video and me. Lodwick, Jakob. "Help Center". Vimeo FAQ. Archived from the original on February 25, 2005. Retrieved June 4, 2019. Vimeo is also an anagram of the word movie. [10] IAC purchased Vimeo in August 2006, as part of its acquisition of Connected Ventures. [11] In January 2009, Dae Mellencamp joined IAC as general manager of Vimeo. [12] She served as CEO until March 19, 2012, when Kerry Trainor joined Vimeo as CEO. [13] In 2017, IAC promoted then general manager Anjali Sud as the CEO. [14]

Zach Klein American Entrepreneur

Zach Klein is an American entrepreneur and investor, and currently the co-founder and CEO of He is best known for co-founding and designing Vimeo and creating the Cabin Porn phenomenon.

Anagram Word or phrase formed by rearranging the letters of a different word or phrase

An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word anagram can be rearranged into nag a ram, or the word binary into brainy or the word adobe into abode.

IAC (company) American media and Internet company

IAC (InterActiveCorp) is an American holding company, that owns brands across 100 countries, mostly in media and Internet. The company is headquartered in New York City. Joey Levin, who previously led the company's search & applications segment, has served as Chief Executive Officer since June 2015.

As of December 2013, Vimeo attracts more than 100 million unique visitors per month, and more than 22 million registered users. [15] Fifteen percent of Vimeo's traffic comes from mobile devices. [16] As of February 2013, Vimeo accounted for 0.11% of all Internet bandwidth, following far behind its larger competitors, video sharing sites YouTube and Facebook. [17] The community of Vimeo includes indie filmmakers and their fans. [18] The Vimeo community has adopted the name "Vimeans," which references active members of the Vimeo community who engage with other users on a regular basis. [19]

A mobile device is a computing device small enough to hold and operate in the hand. Typically, any handheld computer device will have an LCD or OLED flatscreen interface, providing a touchscreen interface with digital buttons and keyboard or physical buttons along with a physical keyboard. Many such devices can connect to the Internet and interconnect with other devices such as car entertainment systems or headsets via Wi-Fi, Bluetooth, cellular networks or near field communication (NFC). Integrated cameras, digital media players, the ability to place and receive telephone calls, video games, and Global Positioning System (GPS) capabilities are common. Power is typically provided by a lithium battery. Mobile devices may run mobile operating systems that allow third-party apps specialized for said capabilities to be installed and run.

Facebook Global online social networking service

Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. It is considered one of the Big Four technology companies along with Amazon, Apple, and Google.

The White House posts high-definition versions of its broadcasts to Vimeo. [20] Vimeo has helped to offload traffic from Improv Everywhere's servers after new pranks are announced, and continues to host most of their videos. Vimeo was also the original location of Noah Kalina's "everyday" video, [21] a popular viral video.

White House Official residence and workplace of the President of the United States

The White House is the official residence and workplace of the President of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C. and has been the residence of every U.S. President since John Adams in 1800. The term "White House" is often used as a metonym for the president and his advisers.

Improv Everywhere group of humans

Improv Everywhere is a comedic performance art group based in New York City, formed in 2001 by Charlie Todd. Its slogan is "We Cause Scenes".

Viral video video that becomes popular through the process of Internet sharing

A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.

On July 21, 2008, Vimeo announced it would cease hosting gaming videos. Vimeo cited several reasons, such as the unusually long duration of gaming videos, which compromised transcoder wait times. (Existing gaming videos that had been posted on the site were deleted on September 1, 2008.) The ban was lifted, however, in October 2014. [22] Until then, all new uploads were subject to the rule, but machinima videos with a story of their own were still permitted. [23]

Machinima use of real-time computer graphics engines to create a cinematic production

Machinima is the use of real-time computer graphics engines to create a cinematic production. Most often, video games are used to generate the computer animation.

In December 2014, Vimeo introduced 4K support, though it would only allow downloading due to the low market penetration of 4K displays at the time. [24] Streaming of 4K content launched the following year, along with adaptive bitrate streaming support. [25] In March 2017, Vimeo introduced 360-degree video support, including support for virtual reality platforms and smartphones, stereoscopic video, and an online video series providing guidance on filming and producing 360-degree videos. [26]

4K resolution video size standard

4K resolution, also called 4K, refers to a horizontal display resolution of approximately 4,000 pixels. Digital television and digital cinematography commonly use several different 4K resolutions. In television and consumer media, 3840 × 2160 is the dominant 4K standard, whereas the movie projection industry uses 4096 × 2160.

Adaptive bitrate streaming is a technique used in streaming multimedia over computer networks. While in the past most video or audio streaming technologies utilized streaming protocols such as RTP with RTSP, today's adaptive streaming technologies are almost exclusively based on HTTP and designed to work efficiently over large distributed HTTP networks such as the Internet.

360-degree video

360-degree videos, also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback on normal flat display the viewer has control of the viewing direction like a panorama. It can also be played on a displays or projectors arranged in a sphere or some part of a sphere.

On May 2, 2016, Vimeo announced the acquisition of VHX, a platform for premium over-the-top subscription video channels. [27]

On September 26, 2017, Vimeo announced that it would introduce a live streaming platform, and that it had acquired the existing service Livestream to bolster its associated staff and technology. [28]

On April 15, 2019, Vimeo announced the acquisition of Magisto, a video creation service with over 100 million users. [29]

Video quality

High definition playback

On October 9, 2007, Vimeo announced support for high definition playback in 1280×720 (720p), becoming the first video sharing site to support consumer HD. [5] Uploaded HD videos were automatically converted into 720/30p VP6 Flash video. Since August 2010, all videos are encoded into H.264 for HTML5 support. All videos uploaded before were re-encoded. Non-Plus users can upload up to 500 MB of videos per week, and up to one HD video per week (additional HD videos uploaded within the same week are encoded to SD).

Standard definition playback

Non-HD videos are re-encoded at a maximum of 30 frames per second, but suffer in image quality, which is inline with the low bit rate for videos in the 640×360 size. Usually, the video content is re-encoded to bit rate below 0.5 Mbit/s. This is not enough to reproduce the fine details that can be captured from a consumer video camera or a smartphone, for example.


Vimeo Basic

Vimeo began its service with only free accounts, each limited to 20 MB of video uploads weekly. [30] This limit was raised to 30 MB in 2006, [31] then to 250 MB in January 2007 [32] and to the current level of 500 MB in October 2007. [33]

On January 22, 2018, the limit for Basic accounts was changed for the first time in 11 years. Accounts were limited to a lifetime video storage limit of 5 GB. Those which exceeded this limit prior to its implementation can keep uploaded videos online, but cannot upload new videos. The storage limit was implemented just two days after YouTube announced the demonetization of smaller channels, those with fewer than 1,000 lifetime subscribers and 4,000 annual hours of watch time, though Vimeo has yet to confirm that this directly caused the new limit.

Premium packages

In October 2008, Vimeo Plus launched for $60 annual fee and a 2 GB weekly allowance, [34] which was raised to the current level of 5 GB on January 4, 2011. [35] The latter allowance allows roughly 2.5 hours of 720p video. As of July 22, 2010, the site offers unlimited HD embeds. [36]

On August 1, 2011, Vimeo introduced the PRO account type for business and commercial use, which allows 50GB of storage, 250k plays, advanced analytics, third-party video player support and more.

Plan comparison

As of January 27, 2018, Vimeo offers the following plans:

BasicPlusProPro UnlimitedBusinessPremium
Weekly disk space500 MB5 GB20 GBN/AN/AN/A
Annual disk spaceN/A250 GB1 TBN/AN/AN/A
Total disk space5 GBN/AN/A3 TB5 TB7 TB
CollaborationDark Red x.svgDark Red x.svgGreen check.svgGreen check.svgGreen check.svgGreen check.svg
Commercial use allowedDark Red x.svgDark Red x.svgGreen check.svgGreen check.svgGreen check.svgGreen check.svg
Live streamingDark Red x.svgDark Red x.svgDark Red x.svgDark Red x.svgDark Red x.svgGreen check.svg
Price per month (US$)FreeN/AN/AN/AN/AN/A
Price per year (US$)Free$84$240$399$600$900

All paid plans require an annual payment.

Vimeo Basic and Vimeo Plus prohibit commercial use, unless the account holder is a "small-scale independent production company, non-profit, or artist," and the account is used to present original creative works. [37]

Vimeo Awards

Vimeo's first annual Vimeo Awards took place October 8 and 9, 2010 in New York City, dedicated towards showcasing and awarding creative video content hosted on the site. [38] Festival judges for the nine competitive categories included David Lynch, Morgan Spurlock, Rian Johnson, M.I.A., and Charlie White. [39] The competition received over 6500 entries. Winners were chosen for each category, with the documentary finalist "Last Minutes with Oden" taking home the $25,000 grand prize. Ben Briand's short narrative "Apricot" won the Community Choice Award. The two-day festival included video screenings and workshops from the likes of Philip Bloom, Lawrence Lessig, and DJ Spooky, and an award show hosted by Ze Frank. A 3D projection-mapping displayed on the Vimeo HQ/IAC building concluded the festival.

The 2012 Vimeo Festival+Awards commenced on June 8 and included speakers like Ed Burns, Loc Dao, Vincent Laforet and Jonathan Gottschall.



Vimeo is blocked in China. [40]


Starting May 4, 2012, the site was blocked in India by some ISPs under orders from the Department of Telecommunications, without any stated reasons. [41] [42] Shortly thereafter the ban was lifted. It was later revealed that piracy and copyright infringement of the films 3 and Dhammu were the cause of a week ban of the site in India. L.H. Harish Ram of Copyright Labs, Chennai, representing the makers of the two films, sent notices to ISPs across the country asking them to block offending URLs. When the ISPs blocked popular sites like Vimeo, Ram wrote on his Twitter account that he had not asked for the entire domains to be blocked but only specific URLs where infringement was taking place.[ citation needed ] Contrary to what Ram claimed on Twitter, his letter about Dhammu clearly asks for 272 URLs to be blocked and these are complete URLs[ clarify ], not specific webpages. A copy of Ram's letter is available online. On June 15 that year, the Madras high court took note of the controversy and clarified that only those URLs which are infringing copyright can be blocked, not entire websites, and the ban was lifted.[ citation needed ] As of November 2014, Vimeo was accessible in India. Vimeo was blocked in India in December 2014, due to fears that the website was spreading ISIS propaganda through some of its user-made videos. [43] However, on December 31, the site was unblocked in India. [44]


In May 2014, Tifatul Sembiring, Indonesia's Communications Minister said on his personal Twitter account that video sharing site Vimeo would be banned. Citing Indonesia's controversial anti-pornography law, passed in 2008, the minister said the site included displays of "nudity or nudity-like features". [45]

See also

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