Weet-Bix cards

Last updated September 28, 2023

Weet-Bix cards are a series of collectors' cards issued in cereal boxes by the Sanitarium Health and Wellbeing Company in Australia and New Zealand.

Australian cards

The following is a list of Australian card releases.^[3]

1942/3 Advance Australia – a Pageant of the Years	1970 Cook' s Voyage of Discovery	1987 Aussie Kids in the Year 2000
1944 Transfers	1970 Australia's Wonderful Wildlife	1988 Aussie and Proud of it
1945 Treasury of New Zealand	1970 Collecting Australian Gemstones	1988 Kings of the Road
1945 The Children's Australian Encyclopaedia Series (volume 1)	1970 Night Shiners	1989 Survive!
1946 Marvels of the Great Barrier Reef	1971 The Super Cars	1989 Australian Energy
1949 Australia Yesterday and Today	1971 The Great Barrier Reef	1990 Wild, Weird and Wonderful
1950 Aboriginal Tribes and Customs	1971 Car Transfers	1990 Australia's Greatest Motor Race
1951 Wonder Book of General Knowledge	1972 Our Asian Neighbours	1990 Earth Quest
1952 The Children's Australian Encyclopaedia Series (volume 2)	1972 Hottest Hotrods	1991 The Cars That Made Australia
1954/5 Story of the Pacific	1972 Great Australian Explorers	1992 The Wonderful World of Sea World
1955/6 The Age of Speed	1973 People of the Pacific	1992 Australia's Most Amazing Birds
1957 This Fascinating World	1973 Australia's Booming Industries	1992 The Weet-Bix Peanuts Swap Cards
1958 Book of Amazing Wonders	1973 Spectacular Sports	1993 Colgate Smile for Miles (printed backs)
1958 Scouting and Guiding	1974 African Safari	1993 Colgate Smile for Miles (plain backs)
1959 Destination Moon	1974 Timeless Japan	1994 Our Great Australian Adventure
1960 Cavalcade of Cars	1975 Cars of the 70s	1994 The Wonderful World of Disney
1961 Papua New Guinea	1975 The World of Jets	1994 Australian Test Cricketers
1961 Birds and Animals of Australia	1975 Discover Indonesia	1995 Threatened Wildlife WWF
1962 Wildflowers of Australia	1975 Discover Indonesia (with overprint)	1996 High Action Sports
1962 The Young Motorist's Book of Cars	1976 Wildlife of Australia	1996 The Hunchback of Notre Dame
1962 True to Life Card Series (stereo cards)	1976 Cavalcade of Cars	1996 The Bradman Collection
1963 Australian Bird Life	1976 Australia's Own Birds and Wildflowers	1997 World Ball Skill Cards
1963 Zoo Babies (stereo cards)	1977 Brazil '77	1997 Sir Donald Bradman Greatest Hits
1963 Famous Dog Breeds (stereo cards)	1977 Fast Wheels	1998 Babe and Friends
1963 General Series (stereo cards)	1978 The World of Vintage and Veteran Cars	1999 Take it to the Next Level (stickers)
1963 Canberra the Capital (stereo cards)	1978 The World of Vintage and Veteran Cars (USA export plain backs)	1999 Healthy Life Recipe Cards
1963 Australia on Parade (stereo cards)	1978 Journey Around Australia	2000 The Lee Brothers Eat Fast Claim Fast
1964 Wildlife of the World (stereo cards)	1979 Rally Champs	2000 Extremely Board
1964 Picture Cards of Famous Ships	1979 Vanishing Wildlife	2000 Get Real, Get Weet-Bix
1964 Australia's Underwater World	1980 Great Steam Trains	2001 Cricket Champions Past and Present
1964 See Australia with TAA (stereo cards)	1980 Wonders of the World	2001 Breakfast of World Champions
1965 The Mysterious East (stereo cards)	1981 Backyard Wildlife	2002 Wallaby Gold
1965 Dеер Sea Wonders	1981 Australia's Wings	2002 Australian Natural Wonders
1965 Qantas New York's World Fair	1981 Australia's National Parks	2002 АСВ Gold
1965 Picture and History Vintage and Veteran Cars 1896–1966	1981 Veteran and Vintage Cars (stickers – not issued under Weet-Bix name)	2003 Champions Work Harder
1965 African Safari	1982 Big Rigs	2005 V8 Super Cars
1966 Australian Wildflowers	1982 Weet-Bix Stickers	2005 Kids Try-athlon
1966 Veteran and Vintage Cars (stereo cards)	1982 BMX Downunder	2006 Wiggles stickers (series one)
1966 Picture and History Cards of the Story of Flight from 1783 to 1966	1983 The Great Barrier Reef	2006 Socceroos (postcard)
1966 Picture and History Cards of Aeroplanes	1983 Get into Training	2006 Aussie Legends Ashes Series 2006–07
1966 National Costumes of the Old World	1984 Spectacular Sports	2007 Wiggles stickers (series two)
1966 Snow Holiday	1984 Exploring Our Solar System	2007 Wiggles stickers (series three)
1967 Alice in Wonderland	1984 Cook 'n Eat Bix Recipes	2007 Socceroos
1967 Grand Prix	1985 Surf Sports	2008 Stat Attack
1968 Secrets of Space	1985 Antarctic Adventure	2008 Socceroos Memorable Moments
1968 The Iron Horses	1986 Collector Cars	2009 Wiggles stickers (series four)
1968 This World of Speed	1986 Two Wheel Classics	2009 Cricket Town (series one)
1969 The World of the Aborigine	1986 Aussie Kids Pet Gazette	2009 Cricket Town (series two)
1969 Traditional Uniforms of the World	1987 The Weet-Bix Gazette World of Wheels	2012 AFL Teamcoach Captain Wildcard
1969 Australia Leaps Ahead	1987 Australia's First 200 Years

New Zealand Cards

The following is a list of New Zealand card releases.^[4]^[5]^[6]^[7]

Year	Series	Cards	Size	Holder	Card List
1930s	The Weet-Bix Puzzles	50	90x60
1930s	The Weet-Bix Puzzles	50	90x60
1941	The New Zealand Treasury of the Years Volume 1	50	65x50	Album
1942	The New Zealand Treasury of the Years Volume 2	50	65x50	Album
1946	Advance Anzac: A Pageant of the Years	40		Album
1947	The New Zealand Treasury of the Years Volume 3	50	75x51	Album
1948	The New Zealand Treasury of the Years Volume 4	50	75x51	Album
1949	The New Zealand Treasury of the Years Volume 5	50	75x51	Album
1950	The New Zealand Treasury of the Years Volume 6	50	75x51	Album
1951	The New Zealand Treasury of the Years Volume 7	50	75x51	Album
1952	The New Zealand Treasury of the Years Volume 8	50	75x51	Album
1953	The New Zealand Treasury of the Years Volume 9	50	75x51	Album
1954-55	Wonder Book of General Knowledge	60	73x47	Album
1955	The New Zealand Treasury of the Years Volume 10	50	75x51	Album
1956	The Evolution of Flight	50	various	Album
1957	Sports & Racing Cars	25	various	Album
1958-59	Famous Ships in History	25	various	Album
1959	National Costumes & Flags	25	various	Album
1959-60	Speed Boats & Pleasure Craft	25	various	Album
1960	Rare Animals & Reptiles	25	various	Album
1960-61	Speedsters of Today	25	various	Album
1961	Living Birds of the World	25	various	Album
1962	Cavalcade of Cars	50	various	Album
1962-63	Reaching for the Moon	25	various	Album
1963	Vintage Cars	25	87x58	Album
1964	The World of Fast Cars	25	87x58	Album
1964	The Sea Around Us	25	88x58	Album
1965	Birth of a Nation	25	87x57	Album
1965	Jets of the World	25	87x58	Album
1966	Fascinating Orient	30	69x55	Album
1966	New Zealand Today	30	69x55	Album
1967	Marineland Wonders	30	73x56	Album
1967	What Makes New Zealand Different	30	73x60	Album
1968	The History of New Zealand Railways	30	73x57	Album
1968	National Costumes of the Old World	30	73x57	Album
1969	The Maori Way of Life	60	73x57	Album
1970	The Maori Way of Life	12	178x144
1971	Another Look at New Zealand	30	73x57	Album
1971	Famous New Zealanders	24	73x58	Album
1972	Antarctic Adventure	30	73x57	Album
1972	Weet-Bix Super Cars	20	76x57	Chart
1973	New Zealand National Parks	30	73x57	Album
1973	Vintage Cars	30	73x57	Album
1974	Conservation - Caring For Our Land	20	73x57	Album
1974	Our South Pacific Neighbours	20	73x57	Album
1974	Spectacular Sports	20	73x57	Album
1975	New Zealand's Booming Industries	20	73x57	Album
1975	Timeless Japan	20	73x57	Album
1976	Cars of the Seventies	20	73x57	Album
1976	New Zealand Energy Resources	20	73x57	Album
1977	Discover Indonesia	20	73x57	Album
1977	The Story of New Zealand Aviation	20	73x57	Album
1977	The Story of New Zealand in Stamps	20	73x57	Album
1978	Looking at Canada	20	73x57	Album
1978	Wonderful Ways of Nature	20	73x57	Album
1979	History of Road Transport in New Zealand	20	73x57	Album
1979	New Zealand Rod and Custom Cars	20	73x57	Album
1980	Our Weather	20	73x57	Album
1980	Treasury of Maori Life	20	73x57	Album
1981	Farewell To Steam	20	73x57	Album
1981	Our Golden Fleece	20	73x57	Album
1982	Exploring Our Solar System	20	73x57	Album
1983	Big Rigs	20	73x57	Album
1983	The Many-Stranded Web of Nature	20	73x57	Album
1984	New Zealand Reef Fish	20	73x57	Album
1984	New Zealand Summer Sports	20	73x57	Album
1985	Mammals of the Seas	20	73x57	Album
1986	Big Rigs at Work	20	73x57	Album
1986	The Wild South	20	73x57	Album
1987	Exotic Cars	20	73x57	Album
1987	100 Years of New Zealand National Parks	20	73x57	Album
1987	New Zealanders in Antarctica	20	73x57	Album
1988	Your Journey Through Disneyland	20	73x57	Album
1989	Discover Science with the DSIR	20	73x57	Album
1989	The 1990 Commonwealth Games	20	73x57	Album
1990	1990: Look At How We've Grown	20	73x57	Album
1990	World's Greatest Fun Parks	20	73x57	Album
1991	New Zealanders on Top of the World	20	73x57	Album
1991	Saving the World's Endangered Wildlife	20	73x57	Album
1992	Kiwis Going For Gold	20	73x57	Album
1992	Big Rigs 3	20	73x57	Album
1992	Living in Space	20	73x57	Album
1993	The Weet-Bix Peanuts Swap Card Series	20	73x57	Album
1993	The Wonderful World of Disney	20	73x57	Album
1994	Our Sporting Heroes (Hall of Fame)	20	73x57	Album
1994	Weet-Bix Stamp Album	20	73x57	Album
1994	The Phone Card Collection	20	73x57	Album
1995	The Aviation Card Series	20	73x57	Album
1995	The Motorbike Card Series	20	73x57	Album
1996	Hunchback of Notre Dame	15	89x63	Cover Page & Plastic Pockets
1997	World Ball Skill Cards (Basketball)	17	89x63	Cover Page & Plastic Pockets
1998	Then & Now	12	89x63	Album
1998	Speed	12	89x63	Album
1999	Give it a Try (blue backs)	9	89x63	Card
1999	Takes You to the Next Level	8	89x63	Card
1999	New Zealand All Blacks Collective Force	8	89x63	Poster
1999	New Zealand All Blacks Metallic	4	89x63	Poster
2000	Give it a Try (yellow backs)	12	89x63	Card
2000	All Blacks Best Moments	8	89x63	Poster
2001	All Blacks 1000 Strong 1903-2001	15	90x60
2002	Kindness Thank You	4
2002	All Blacks Keep on Training	8
2002	Skippy Farmers Discount Vouchers	12
2003	All Blacks 100 Years New Zealand Test Rugby 1903-2003	15	140x90
2004	All Blacks Collector Series 2004	15	120x70
2005	All Blacks Collector Series 2005	15
2005	All Blacks Skin Prints	2
2006	All Blacks Collectors Series 2006	15
2007	All Blacks Stat Attack	43		Card Box
2008	All Blacks Stat Attack 2	44	89x64	Card Box
2009	All Blacks Power Plays	54
2010	Super Rugby Super Flyers	50		Album
2010	All Blacks Team Tags	30	65x40
2011	All Blacks 100% Jersey Cards	30x5	60x50	Album
2012	All Blacks Access Cards	29
2013	All Blacks Code Black	30		Album
2014	All Blacks Fuel Your Dreams	26
2015	Fuelling Future All Blacks	24
2016	All Blacks World Champions 1987, 2011 and 2015 ^{[note 1]}	24	85x54	Album	Cards 1. David Kirk 2. Sean Fitzpatrick 3. Michael Jones 4. Grant Fox 5. John Kirwan 6. Wayne Shelford 7. Stephen Donald 8. Keven Mealamu 9. Tony Woodcock 10. Conrad Smith 11. Ma'a Nonu 12. Piri Weepu 13. Richie McCaw 14. Dan Carter 15. Kieran Read 16. Samuel Whitelock 17. Jerome Kaino 18. Aaron Smith 19. Dane Coles 20. Sam Cane 21. Julian Savea 22. Beauden Barrett 23. Nehe Milner-Skudder 24. Brodie Retallick
2017	All Blacks Dare to Dream	15	100x60		Cards 1. Joe Moody 2. Dane Coles 3. Owen Franks 4. Brodie Retallick 5. Samuel Whitelock 6. Jerome Kaino 7. Sam Cane 8. Kieran Read 9. TJ Perenara 10. Beauden Barrett 11. Julian Savea 12. Ryan Crotty 13. Anton Lienert-Brown 14. Israel Dagg 15. Ben Smith
2018	All Blacks & Black Ferns Play Big	30			Cards * Ardie Savea * Beauden Barrett * Brodie Retallick * Damian McKenzie * Dane Coles * Israel Dagg * Joe Moody * Kieran Read * Owen Franks * Rieko Ioane * Ryan Crotty * Sam Cane * Samuel Whitelock * Sonny Bill Williams * TJ Perenara * Aldora Itunu * Aroha Savage * Charmaine Smith * Chelsea Alley * Eloise Blackwell * Fiao'o Fa'amausili * Kelly Brazier * Kendra Cocksedge * Les Ketu * Portia Woodman * Renee Wickliffe * Sarah Goss * Selica Winiata * Stacey Waaka * Toka Natua
2019	All Blacks Stat Attack 2019	40+1		Album, Metal Case, Card Box	Cards 1. Dane Coles 2. Nathan Harris 3. Codie Taylor 4. Owen Franks 5. Nepo Laulala 6. Joe Moody 7. Karl Tu'inukuafe 8. Matt Todd 9. Scott Barrett 10. Brodie Retallick 11. Samuel Whitelock 12. Kieran Read 13. Ardie Savea 14. Liam Squire 15. Sam Cane 16. T J Perenara 17. Aaron Smith 18. Te Toiroa Tahuriorangi 19. Beauden Barrett 20. Damian McKenzie 21. Richie Mo'unga 22. Ryan Crotty 23. Jack Goodhue 24. Anton Lienert-Brown 25. Patrick Tuipulotu 26. Jordie Barrett 27. Rieko Ioane 28. Waisake Naholo 29. Ben Smith 30. Shannon Frizell 31. Ngani Laumape 32. David Havili 33. Nehe Milner-Skudder 34. Richie McCaw 35. Dan Carter 36. Tony Woodcock 37. Keven Mealamu 38. Jeff Wilson 39. Doug Howlett 40. Steve Hansen * Game Rules Card
2020	All Blacks Stat Attack Match Fit ^{[note 2]}	12
2021	All Blacks Stat Attack 2021 ^{[note 3]}	40+1	85x64	Album	Cards 1. Aaron Smith 2. Akira Ioane 3. Angus Ta’avao 4. Anton Lienert-Brown 5. Ardie Savea 6. Beauden Barrett 7. Brad Weber 8. Caleb Clarke 9. Codie Taylor 10. Damian McKenzie 11. Dane Coles 12. George Bridge 13. Hoskins Sotutu 14. Jack Goodhue 15. Joe Moody 16. Jordie Barrett 17. Karl Tu'inukuafe 18. Nepo Laulala 19. Ngani Laumape 20. Ofa Tuungafasi 21. Patrick Tuipulotu 22. Peter Umaga-Jensen 23. Richie Mo'unga 24. Rieko Ioane 25. Sam Cane 26. Samuel Whitelock 27. Scott Barrett 28. Sevu Reece 29. Shannon Frizell 30. TJ Perenara 31. William Jordan 32. Andrew Mehrtens 33. Christian Cullen 34. Grant Fox 35. Jerome Kiano 36. John Kirwan 37. Jonah Lomu 38. Ma'a Nonu 39. Sean Fitzpatrick 40. Ian Foster * Jonah Lomu (Gold Card)
2022	All Blacks Stat Attack 2022	40+5	85x62	Album, Metal Case	Cards 1. Aaron Smith 2. Akira Ioane 3. Angus Ta'avao 4. Anton Lienert-Brown 5. Ardie Savea 6. Beauden Barrett 7. Brad Weber 8. Brodie Retallick 9. Codie Taylor 10. Dalton Papalii 11. Damian McKenzie 12. Dane Coles 13. David Havali 14. Ethan Blackadder 15. Finlay Christie 16. George Bower 17. George Bridge 18. Hoskins Sotutu 19. Joe Moody 20. Jordie Barrett 21. Karl Tu'inukuafe 22. Luke Jacobsen 23. Nepo Laulala 24. Ofa Tu'ungasai 25. Patrick Tuipulotu 26. Quinn Tupaea 27. Richie Mo'unga 28. Rieko Ioane 29. Sam Cane 30. Samuel Whitelock 31. Scott Barrett 32. Sevu Reece 33. T J Perenara 34. Will Jordan 35. Ian Jones 36. Jerry Collins 37. Joe Stanley 38. Justin Marshall 39. Kieran Read 40. Ian Foster * Brad Thorn * Frank Bunce * Tana Umaga * Wayne Shelford * Richie McCaw (Gold Card)
2023	All Blacks & Black Ferns Stat Attack 2023	42+1	85x62	Album, Card Box	Cards 1. Rieko Ioane 2. Akira Ioane 3. Scott Barrett 4. Samuel Whitelock 5. Ardie Savea 6. Caleb Clarke 7. Beauden Barrett 8. Will Jordan 9. Ethan De Groot 10. Codie Taylor 11. Brodie Retallick 12. Dalton Papali'i 13. Aaron Smith 14. Tyrel Lomax 15. Richie Mo'unga 16. Sam Cane 17. Jordie Barrett 18. Joanah Ngan-Woo 19. Portia Woodman-Wickliffe 20. Ayesha Leti-I'iga 21. Chelsea Bremner 22. Kennedy Simon 23. Phillipa Love 24. Georgia Ponsonby 25. Amy Rule 26. Maiakawanakaulani Roos 27. Alana Bremner 28. Sarah Hirini 29. Charmaine McMenamin 30. Ruahei Demant 31. Renee Holmes 32. Liana Mikaele-Tu'u 33. Stacey Waaka 34. Theresa Fitzpatrick 35. Sean Fitzpatrick 36. Conrad Smith 37. Carlos Spencer 38. Renee Woodman-Wickliffe 39. Kendra Cocksedge 40. Farah Palmer 41. Ian Foster 42. Wayne Smith * Dan Carter (Gold Card)

Notes

↑ NZ Series 2016 also featured a limited edition Gold Series with box, only 200 were issued as prizes for a promotion.
↑ NZ Series 2020 was held as part of a competition in 2020, only 90 sets were issued as prizes.^[8]
↑ NZ Series 2021 was the first to introduce a limited edition gold card featuring Jonah Lomu, with only 500 issued. This concept has been repeated in the 2022 and 2023 series with 5000 gold card issues for each year.

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References

↑ Howieson, Paul & Marsden, Alice. (2013). Catalogue and card list of Weet-Bix, 1942–2010, Elizabeth Park, South Australia
↑ The list of products can be found on the reverse of cards including those in the 1942 Advance Australia and 1962 The Young Motorist's Book of Cars series.
↑ Howieson & Marsden. There is some debate over the exact years of some sets. Names of sets and dates have been updated from online comparisons from Ebay and from inspecting items in private collections.
↑ "Weet-Bix New Zealand".
↑ "Weet-Bix Stat Attack".
↑ "textarchive".
↑ "toycollectornz".
↑ "Stat Attack Promotion 2020".

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[8] NZ Series 2016 also featured a limited edition Gold Series with box, only 200 were issued as prizes for a promotion.

[10] NZ Series 2020 was held as part of a competition in 2020, only 90 sets were issued as prizes.^[8]

[11] NZ Series 2021 was the first to introduce a limited edition gold card featuring Jonah Lomu, with only 500 issued. This concept has been repeated in the 2022 and 2023 series with 5000 gold card issues for each year.

[1] Howieson, Paul & Marsden, Alice. (2013). Catalogue and card list of Weet-Bix, 1942–2010, Elizabeth Park, South Australia

[2] The list of products can be found on the reverse of cards including those in the 1942 Advance Australia and 1962 The Young Motorist's Book of Cars series.

[3] Howieson & Marsden. There is some debate over the exact years of some sets. Names of sets and dates have been updated from online comparisons from Ebay and from inspecting items in private collections.

[4] "Weet-Bix New Zealand".

[5] "Weet-Bix Stat Attack".

[6] "textarchive".

[7] "toycollectornz".

[9] "Stat Attack Promotion 2020".

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