Type of site
|Owner|| CBS Interactive |
|Users||36 million monthly|
|Launched||April 1, 1991|
ZDNet is a business technology news website published by CBS Interactive, along with TechRepublic. The brand was founded on April 1, 1991, as a general interest technology portal from Ziff Davis and evolved into an enterprise IT-focused online publication owned by CNET Networks.
ZDNet began as a subscription-based digital service called "ZiffNet" that offered computing information to users of CompuServe. It featured computer industry forums, events, features and searchable archives.
Initially, ZiffNet was intended to serve as a common place to find content from all Ziff-Davis print publications. As such, ZiffNet was an expansion on an earlier online service called PCMagNet for readers of PC Magazine. Launched in 1988, PCMagNet in turn was the evolution of Ziff Davis' first electronic publishing venture, a bulletin board, which launched in 1985.
On June 20, 1995, Ziff-Davis announced the consolidation of its online information services under a single name, "ZD Net." The service had grown its membership to 275,000 subscribers across six platforms: CompuServe, Prodigy, AT&T Interchange, the Microsoft Network, AppleLink and eWorld.
A few months prior to the name consolidation, Ziff-Davis expanded onto the World Wide Web under the name "ZD Net."Dan Farber, former editor-in-chief of PC Week and MacWeek , was named editor-in-chief of the property. By June, the site was recording web traffic of 2.5 million pageviews per week.
By its fifth anniversary in 1996, the collective "ZD Net" brand—now on the Web, America Online, Microsoft Network and Prodigy—counted 300,000 subscribers and was named the second-highest grossing advertising site on the Web.The site also expanded overseas: initially to France, Germany and the U.K.; later to China, Australia, Hong Kong, Italy, Korea, Malaysia, Russia, Spain, Taiwan and India.
In 1997, the website—now the brand's flagship property—underwent another redesign that featured topical "channels" of content. It also marked the change in name from "ZD Net" to "ZDNet."
Two months prior, the company launched ZDNet News, or "ZDNN," the site's first dedicated section to original reportage.Among the journalists hired to staff the department were former Computer Shopper executive editor Charlie Cooper, San Jose Mercury News business editor Steve Hamm, PC Week Inside senior editor Bill Snyder, PC Week editor John Dodge, Computerworld editor Michael Fitzgerald and PC Week editorial director Jim Louderback.
The appointment of digital publishing executive Dan Rosensweig as ZDNet's first president capped a year of significant change for the brand.
In 1998, ZDNet launched "Inter@active Investor," or ZDII, a spin-off website for investors that offered financial news and information on technology companies.
On May 11, 1998, Ziff-Davis launched ZDTV as the first cable television channel and website to offer 24-hour programming about computing and the Internet. The venture, which was partly owned by Vulcan Enterprises, was supported with a staff of 170 and incorporated ZDNet content on its website, ZDTV.com.The channel would later become Tech TV.
By the end of 1998, ZDNet was the dominant technology brand online. It led its closest rival, CNET, by a 26 percent margin and was the 13th most popular site on the Web, reaching 8.4 million users, or 13.4 percent of all users on the Web.The site would reach an additional 600,000 users within a year.
In 1999, Ziff-Davis spun ZDNet off as a separate company and offered it as a tracking stock, ZDZ, to accompany the parent stock, ZD. An initial public offering raised $190 million, but the tracking stock was eliminated in early 2000 and revived as common stock.The new company soon acquired Updates.com, a software upgrade service. It was incorporated into the site's "Help Channel."
In 1999, ZDNet also launched "Tech Life," a network of six consumer-focused tech sites intended to attract parents ("FamilyPC"), music listeners ("ZDNet Music"), gadget enthusiasts ("ZDNet Equip"), gamers ("ZDNet GameSpot") and basic users ("Internet Life" with Yahoo).
It also launched "Computer Stew," a web-based comedy show about technology that featured John Hargrave and Jay Stevens,as well as the first ZDNet Holiday Gift Guide.
On December 30, 1999, ZDNet launched a $25 million branding campaign in response to a $100 million advertising campaign launched by rival CNET.
ZDNet's lead over the competition narrowed by 2000. Despite a record 10.7 million unique users in January, it managed only a 13 percent lead over the next competitor.By mid-2000, ZDNet had expanded to 23 countries in 14 languages on six continents.
On July 19, 2000, CNET Networks—parent company of CNET, ZDNet's largest rival—announced that it would acquire ZDNet for about $1.6 billion.Some analysts thought that the merger of CNET and ZDNet would lead to redundancy in their product offerings, but research revealed that their target audiences had just 25 percent overlap.
In 2001, Ziff Davis Media Inc. reached an agreement with CNET Networks Inc. and ZDNet to regain the URLs lost in the 2000 sale of Ziff Davis Inc, to Softbank Corp.
In 2002, CNET Networks launched ZDNet sister site Builder.com, a site intended for enterprise software developers.On July 7, 2002, CNET Networks acquired Newmediary for its database of more than 30,000 enterprise IT white papers. ZDNet had integrated its services into its "Business & Technology" channel as early as January 2001.
In 2003, CNET Networks redesigned and relaunched ZDNet as an enterprise-focused publication intended to help business executives make better technology decisions.
The entire site was realigned as part of a CNET Networks B2B portfolio that included CNET News.com, Builder.com and TechRepublic.
A "Tech Update" section was created to serve as a directory of proprietary IT research (dubbed "IT Priorities"), and a new "Power Center" was implemented to prominently feature webcasts, white papers and case studies from partners. ZDNet also offered eight enterprise-targeted newsletters, as well launched its first blogs.
In 2005, ZDNet Government was launched as the brand's first industry vertical, with a mission to cater to IT professionals in the public sector. Editorial features included writing by former Utah CIO Phil Windley, TechRepublic columnist Ramon Padilla and CNET News reporter Declan McCullagh. ZDNet also launched its first original podcasts in 2005.
In 2006, ZDNet experienced another redesign that reduced its editorial focus on traditional news articles and product reviews and emphasized a growing network of expert bloggers, now totaling more than 30. The blogs covered topics such as enterprise IT, open source, Web 2.0, Google, Apple and Microsoft, and featured journalists David Berlind, Mary Jo Foley and Larry Dignan.
On February 19, 2008, Larry Dignan was appointed editor-in-chief of ZDNet and editorial director of TechRepublic,replacing Dan Farber, who became editor-in-chief of CNET News.com.
On May 17, 2008, CBS Corporation announced that it would acquire CNET Networks for approximately $1.8 billion.The entire company would be organized under its CBS Interactive division.
In May 2010, ZDNet redesigned its site to place emphasis on the topics its blog network covers—now "Companies," "Hardware," "Software," "Mobile," "Security" and "Research"—and de-emphasize the downloads and reviews it imported from CNET post-merger.
ZDNet currently operates a network of about 50 blogs loosely aligned by its major verticals: companies, hardware, software, mobile, security and IT research. Within those general areas are blogs on gadgets, management strategy, social media, datacenters, technology law, SOA, healthcare, CRM, virtualization and sustainability.
The site still offers product reviews and software downloads, which are mostly imported from CNET. It maintains an extensive database of enterprise-focused white papers.
At the 14th Annual Computer Press Awards in 1999, ZDNet was adjudged the Best Overall Online Site.
In 2007, the Association of Online Publishers awarded ZDNet UK under the Business Website category for its contribution to innovation in incorporating Web 2.0 and community features effectively on its site.
A Japanese news publishing company called Asahi Interactive owns the ZDNet Japan website. According to alexa.com statistics, the Japan.zdnet.com subdomain is the second most visited on ZDNet, after the blogs subdomain. Also, the ZDNet website has an overall traffic rank of 558 in Japan.
The ZDNet UK Live feature displays real time news updates and comments on the website and on social media including Twitter.
Other country editions include Australia, Asia, Belgium, China, Germany, Netherlands, UK and France, in their native languages.
TechTV was a 24-hour cable and satellite channel based in San Francisco featuring news and shows about computers, technology, and the Internet. In 2004, it merged with the G4 gaming channel which ultimately dissolved TechTV programming. At the height of its six-year run, TechTV was broadcast in 70 countries, reached 43 million households, and claimed 1.9 million unique visitors monthly to its website. A focus on personality-driven product reviews and technical support made it a cultural hub for technology information worldwide, still existing today online through its former hosts' webcasts, most notably the TWiT Network.
Ziff Davis, LLC is an American publisher and Internet company. It was founded in 1927 in Chicago, Illinois, by William Bernard Ziff Sr. and Bernard George Davis.
GameSpot is a video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady and Jon Epstein. It was purchased by ZDNet, a brand which was later purchased by CNET Networks. CBS Interactive, which purchased CNET Networks in 2008, is the current owner of GameSpot.
Internet Tonight is a television program on the cable network ZDTV. The show combined the "effervescent moxie" of Michaela Pereira with the "dry wit" of Scott Herriott, to bring the viewers the latest in Internet trends, humor, and news. Due to the production value it was called the "absolute slickest show [TechTV] had" but was canceled when "Paul [Allen] took a dislike to the show ... and just killed it"
The Site, hosted by Soledad O'Brien, is an hour-long TV program devoted to the Internet revolution. It debuted in July 1996 with MSNBC's launch and aired Monday through Saturday, reaching 35 million homes. The Site was a forerunner to an entire technology channel called ZDTV, later renamed TechTV, which merged to become G4.
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James Louderback is the CEO of VidCon, and was previously the CEO of Revision3. He has had numerous jobs in media companies involved in technology, most notably with TechTV and editor-in-chief of PC Magazine. He is also well known as the television host of TechTV's Fresh Gear for three years from 1998 to 2000.
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The following is a timeline of events of Yahoo!.
CNET, formerly Computer Network, is an American media website that publishes reviews, news, articles, blogs, podcasts and videos on technology and consumer electronics globally. Founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through CNET Networks' acquisition in 2008. CNET originally produced content for radio and television in addition to its website and now uses new media distribution methods through its Internet television network, CNET Video, and its podcast and blog networks.
Chris Shipley is a writer, analyst, commentator, and strategist, and has tracked the technology industry for more than 25 years.
Frederic Emery Davis, known as Fred Davis, is a veteran US technology writer and publisher who served as editor of A+'' magazine, MacUser, PC Magazine and PC Week; personal computer pioneer; technologist; and entrepreneur involved in the startups of Wired, CNET, Ask Jeeves, Lumeria, Jaduka, and Grabbit.
SmartPlanet was an online magazine that covered clean technology and information technology as it related to healthcare, science, transportation, corporate sustainability, architecture, and design. It was part of the business portfolio of CBS Interactive that included BNET and ZDNet and was known for its daily coverage of the technology and energy industries. It stopped publishing on June 30, 2014.
Office 365 is a line of subscription services offered by Microsoft as part of the Microsoft Office product line. The brand encompasses plans that allow use of the Microsoft Office software suite over the life of the subscription, as well as cloud-based software as a service products for business environments, such as hosted Exchange Server, Skype for Business Server, and SharePoint, among others. All Office 365 plans include automatic updates to their respective software at no additional charge, as opposed to conventional licenses for these programs—where new versions require purchase of a new license.
Microsoft Mobile Services are a set of proprietary mobile services created specifically for mobile devices, they are typically offered through mobile applications and mobile browser for Windows Phone, Android, iOS, BlackBerry, Nokia platforms, BREW, and Java ME. Microsoft's mobile services are typically connected with a Microsoft account and often come preinstalled on Microsoft's own mobile operating systems while they are offered via various means for other platforms. Microsoft started to develop for mobile computing platforms with the launch of Windows CE in 1996 and later added Microsoft's Pocket Office suite to their Handheld PC line of PDAs in April 2000. From December 2014 to June 2015, Microsoft made a number of corporate acquisitions, buying several of the top applications listed in Google Play and the App Store including Acompli, Sunrise Calendar, Datazen, Wunderlist, Echo Notification Lockscreen, and MileIQ.
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Gina Smith is an American entrepreneur, author, and journalist who co-wrote Steve Wozniak's 2006 autobiography iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It. In 2001, Smith was named one of the 100 most influential people in technology by Upside Magazine.