Zehu Ze!

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Zehu Ze! ('This is it!')
Elef Milim IETV 20180423 props 17.jpg
"The Book of Zehu Ze!" which was used as a prop in one of the season ending episodes
Directed byIrving Kaplan
Moti Mizrahi
Risha Tirman
Starring Shlomo Bar-Aba
Moni Moshonov
Gidi Gov
Doval'e Glickman
Avi Kushnir
Matti Seri
Moshe Ivgy
Dalik Volonitz
Country of originIsrael
Original language Hebrew
No. of seasons23
No. of episodes500
Running time40-60 minutes per episode
Original network Israeli Educational Television
Channel 2 (Reshet)
Kan 11
Original releaseJuly 4, 1978 (1978-07-04) 
May 1998 (1998-05)

Zehu Ze! (Hebrew : זהו זה!, lit. This is it!) was a long-running Israeli entertainment television program produced by Israeli Educational Television (IETV) and broadcast on the Israeli Channel 1 (until 1994) and on Channel 2. The program ran from 1978 to 1998.


The program was originally promoted as a youth program, and was composed of several comedy segments. From the beginning of the 1980s, each episode focused on one subject. The original show's length was about one hour and was broadcast live. The original format included information segments, such as a Rock Music news segment presented Yoav Kutner, and a riddle segment for the audience to answer by phone (the detective mystery riddles featuring Sefi Rivlin became iconic).

Episodes revolved around subjects related to life in Israel (for example fishermen and the decreasing water level of the Sea of Galilee, or an episode about the electric company), fads like Folk dancing, tributes to classics like Charlie Chaplin movies, or contemporary series like The Simpsons and Dallas . The phrase "Wa wa we wa" is popular in Israel and was used by British comedian Sacha Baron Cohen as Borat Sagdiyev. [1]


In March 2020 IPBC announced plans to revive the show as COVID-19 pandemic Special Shows. The original hosts Shlomo Bar-Aba, Moni Moshonov, Gidi Gov, Doval'e Glickman and Avi Kushnir returned. [2] The renewed format includes sketches on varying topics, and a closing song (usually a cover version for an Israeli classic) by the show's cast.

On July 23, 2020, the show was renewed for another season. [3]

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  1. "What's Borat really saying? Ask an Israeli". Los Angeles Times. December 22, 2006.
  2. ""זהו זה!" חוזרת: תוכנית הקאמבק תשודר ביום חמישי בכאן 11 - וואלה! תרבות". וואלה!News. March 25, 2020.
  3. "אבי קושניר כבר בן 60, ובעיקר עושה לו טוב לשחק בארגז החול עם חבריו ל"זהו זה" - וואלה! תרבות". וואלה!News. July 23, 2020.