Cheerleader (song)

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"Cheerleader"
The remix of "Cheerleader" emphasizes trumpet, bongos, and piano over a deep house beat.
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The remix version incorporates a house beat with additional trumpet, bongos and a "samba-like" piano part. [11] It also speeds up Pasley's original vocal track, and eschews much of the original rhythm of the song with digital instrumentation. Fraser's saxophone is replaced by a sample of a trumpet. [7] These attributes were considered more palatable for international audiences. [10] [12] Its genre has been variously described as representative of deep house, [13] reggae fusion, [14] and electro – ska. [9]

The song's lyrics center on the protagonist's joy at finding a "cheerleader"—a romantic companion that will be a support system for him, and is "always there when I need her." [11] [15] While the song's lyrics relate heavily to romance, Pasley considered it timeless: "It speaks to more than just a significant other. It's dedicated to anyone who is that support system." [16]

Music videos

The song's original music video, directed by Tim Cash, was shot in Oregon on a small budget. [5] A second video, directed by Scorpio 21, was shot at Red Bones Café in Saint Andrew in January 2015. [17]

As the song began gaining worldwide success, a new music video for the Jaehn remix was commissioned. [5] It was shot on location in Haulover Beach, Florida, which was designed to capture the song's essence, described by Pasley as a "constant warm sunshine-playful vibe." [16] The clip was directed by Lenny Bass, who previously directed videos for Fantasia and Gavin DeGraw. [16]

As of June 2023, this music video of the remix has received over 1.2 billion views on YouTube. [18]

Chart performance

The remix of "Cheerleader" was a gradual global smash single; it first topped charts in European countries before making its way to the United States. The original track was first placed on reggae charts in Hawaii and Dubai in 2012, after which it became a hit in his home country of Jamaica. [5] Dillon "strategically planned" the song's rise to fame, having released the song to "community sound systems in Miami and disc jockeys that toured with [Italian reggae artist] Alborosie." [19]

Upon its remix, the song began gaining traction in Swedish markets, first through the streaming service Spotify. [8] It soon spread to Italy and France. [5] In January 2015, Sony Music, the conglomerate that owns Columbia and Ultra, named it their "Song of the Month"; as a result, all subsidiaries of the company put forth additional promotion of the single. [20] By that time, the song had peaked at number one in five European territories.

In March, a deal was signed with Syco Music, a label owned and operated by British music mogul Simon Cowell, to promote and distribute the song throughout the United Kingdom. [20] The song's popularity on streaming media in the UK brought forth its official release date there to mid-April. [21] It shortly thereafter debuted on the country's pop charts and was assisted by a viral video of Cowell singing the song. [14] By early May, the song had topped the UK Singles Chart; four weeks in, it broke chart records as the longest-running single by a Jamaican artist. [22] [23]

The song debuted on the Billboard Hot 100 in the United States in early May, as the song peaked in the UK. [14] The release of a revised music video to the song catapulted it to the top of music identification application Shazam's worldwide charts. [24] Application data predicted that the song would top the Hot 100 at some point; [25] the song eventually reached number one in the U.S. on 13 July. [26] It remained on the top of the chart for six non-consecutive weeks, until finally being replaced by The Weeknd's "Can't Feel My Face". [9] [15] [27] [28] It was later named Billboard's Song of the Summer.

Much of the song's rise to prominence was attributed to its performance on streaming services. [12] On Spotify, the song attracted over 910 million plays (as of January 2019). [5] Outside of national charts, it peaked at number one on the iTunes Store in over 55 markets. [5] "Cheerleader" was the most streamed song of 2015 in the UK, racking up 71.7 million streams throughout the year. [29]

Reception

While Chris Molanphy of Slate found the song's lyrics "laughably retrograde", he praised the chorus as "universally relatable and cross-culturally memorable." [7]

Nick Messitte, a Forbes contributor, opined that the song has brought deep house music into the mainstream of the United States. [13]

Usage in media

The song can be heard in the 2017 animated film The Emoji Movie , when Gene and Jailbreak enter Spotify. The song is also used as the background music for a 2018 Toyota C-HR commercial[ citation needed ] and a 2022 Stelara commercial.

The song was performed by the child actors of ABS-CBN Raikko Mateo, CX Navarro, Josh de Guzman, Enzo Pelojero and Simon Pineda on ASAP on 19 November 2017.[ citation needed ]

The track appears in the streaming service, Just Dance Unlimited, as an exclusive for Just Dance 2016 . [30]

Track listing

  1. "Cheerleader" (Felix Jaehn remix radio edit) – 3:00
  1. "Cheerleader" (featuring Kid Ink) (Felix Jaehn vs. Salaam Remi remix) – 3:01
  1. "Cheerleader" (featuring Nicky Jam) (Felix Jaehn remix) – 3:00
  1. "Cheerleader" (Ricky Blaze remix) – 3:03
  2. "Cheerleader" – 2:54
  1. "Cheerleader" (Felix Jaehn remix radio edit) – 3:00
  2. "Cheerleader" – 2:54

Charts

"Cheerleader"
Cheerleader-OMi-Felix-Jaehn-Remix.jpg
Single by Omi
from the album Me 4 U
Released
  • 2012 (original)
  • 2014 (Felix Jaehn remix)
Recorded2012
Genre
Length
  • 2:54(original)
  • 3:00 (Felix Jaehn remix)
Label
Songwriter(s)
Producer(s)
OMI singles chronology
"Cheerleader"
(2012)		"Cheerleader (Felix Jaehn Remix)"
(2014)		"Hula Hoop"
(2015)

Certifications

RegionCertification Certified units/sales
Australia (ARIA) [115] 6× Platinum420,000‡
Austria (IFPI Austria) [116] Platinum30,000*
Belgium (BEA) [117] 2× Platinum40,000‡
Canada (Music Canada) [118] Diamond800,000‡
Denmark (IFPI Danmark) [119] 4× Platinum240,000^
France (SNEP) [120] Diamond250,000*
Germany (BVMI) [121] 4× Platinum1,200,000‡
Italy (FIMI) [122] 7× Platinum350,000‡
Mexico (AMPROFON) [123] Diamond+2× Platinum+Gold450,000‡
New Zealand (RMNZ) [124] 3× Platinum45,000*
Spain (PROMUSICAE) [125] 4× Platinum160,000‡
Sweden (GLF) [126] 7× Platinum280,000‡
United Kingdom (BPI) [127] 5× Platinum3,000,000‡
United States (RIAA) [128] 3× Platinum2,100,000 [129]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Radio and release history

CountryDateFormatVersionLabelRef.
Jamaica2012 Digital download "Cheerleader"Oufah [5]
Ireland19 May 2014"Cheerleader (Felix Jaehn Remix)" [130]
United States20 May 2014 [131]
Australia12 December 2014 [132]
United Kingdom12 April 2015 [133]
United States5 May 2015 Contemporary hit radio [134]
Rhythmic contemporary [135]

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