Greco Pizza Restaurant

Last updated
Greco Pizza Restaurant
TypeLocally owned subsidiary
Industry Fast food, Donairs, Pizza
Founded Moncton, New Brunswick (1977;46 years ago (1977))
Headquarters Truro, Nova Scotia
Products Pizza, Garlic Fingers, OvenSubs, Donairs
Website www.greco.ca

Greco Pizza Restaurant is a franchise restaurant chain consisting of over 100 outlets in Eastern Canada. The restaurants also deliver pizza. Greco bills itself as the largest pizza chain in Atlantic Canada.

Contents

History

The first Greco Pizza restaurant opened in 1977 in Moncton, New Brunswick, as Greco Donair...and Pizza. In 1981, the franchise rights were sold to Grinner's Food Systems Ltd. of Truro, Nova Scotia. [1] [2]

Many Greco locations in rural areas are known as "Greco Express" outlets; they are typically associated with a motel, convenience store, or other existing establishment. In some locations, the Greco franchise is associated with a Captain Submarine franchise, another of Grinner's properties. [3]

Marketing

Since 1995, Greco has marketed itself using the telephone number 310-30-30 with an associated jingle. From 1995 to the early 2000s, this number was pronounced in the official jingle as "three one oh, three oh, three oh". In the early 2000s, this was changed to "three ten, thirty thirty".

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References

  1. Chafe, Alexander (March 2023). "Popular in the pizza dough-main, N.B. franchises date back 55 years". Atlantic Business Magazine. Retrieved 23 November 2023.
  2. "Our Story". Greco.ca. Retrieved 23 November 2023.
  3. "Greco Pizza Acquires Captain Submarine Franchise System". Entrepreneur. February 2002. Retrieved 23 November 2023.