A gag-a-day comic strip is the style of writing comic cartoons such that every installment of a strip delivers a complete joke or some other kind of artistic statement. It is opposed to story or continuity strips, which rely on the development of a story line across a sequence of the installments. [1] Most syndicated comics are of this type. [2] Another term for this distinction is non-serial (gag-a-day) vs. serial strips. [3]
Compared to single-panel cartoons ("gag panels"), gag-a-day comic strips can deliver a better timing for the narrative of a joke. [2]
The distinction between continuity and gag-a-day strip may be blurred: a continuous story may still be delivered in the gag-a-day format. [2] In fact, Lynn Johnston recommends it for story strips, to keep the readership and engage new audience which may be not very familiar with the background of the story. [4]
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