In mass communication, digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device, including digital data storage media and digital broadcasting. Digital defines as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
Internet culture is a quasi-underground culture developed and maintained among frequent and active users of the Internet who primarily communicate with one another online as members of online communities; that is, a culture whose influence is "mediated by computer screens" and Information Communication Technology, specifically the Internet.
Internet activism involves the use of electronic-communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences, as well as coordination. Internet technologies are used by activists for cause-related fundraising, community building, lobbying, and organizing. A digital-activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use digital media." Research has started to address specifically how activist/advocacy groups in the U.S. and in Canada use social media to achieve digital-activism objectives.
Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of social media arise due to the variety of stand-alone and built-in social media services currently available, there are some common features:
- Social media are interactive Web 2.0 Internet-based applications.
- User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
- Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.
Participatory culture, an opposing concept to consumer culture, is a culture in which private individuals do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the production or creation of some type of published media.
In mass communication, media are the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting, digital media, and advertising.
Social network advertising, also known as "social media targeting," is a group of terms that are used to describe forms of online advertising and digital marketing that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
The sociology of the Internet involves the application of sociological theory and method to the Internet as a source of information and communication. The overlapping field of digital sociology focuses on understanding the use of digital media as part of everyday life, and how these various technologies contribute to patterns of human behavior, social relationships, and concepts of the self. Sociologists are concerned with the social implications of the technology; new social networks, virtual communities and ways of interaction that have arisen, as well as issues related to cyber crime.
Live Streaming is streaming media simultaneously recorded and broadcast over the internet in real-time or near real-time. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but not live-streamed.
An Internet celebrity is a celebrity who has acquired or developed their fame and notability on the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, internet celebrities are found on popular online platforms such as Facebook, YouTube, Instagram, WeChat, TikTok, QQ, Snapchat, Telegram, Twitter, Twitch, and Reddit.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Internet art is a form of new media art distributed via the Internet. This form of art circumvents the traditional dominance of the physical gallery and museum system. In many cases, the viewer is drawn into some kind of interaction with the work of art. Artists working in this manner are sometimes referred to as net artists.
A recent extension to the cultural relationship with death is the increasing number of people who die having created a large amount of digital content, such as social media profiles, that will remain after death. This may result in concern and confusion, because of automated features of dormant accounts, uncertainty of the deceased's preferences that profiles be deleted or left as a memorial, and whether information that may violate the deceased's privacy should be made accessible to family.
Facebook is a social networking service that has been gradually replacing traditional media channels since 2010. Facebook has limited moderation of the content posted to its site. Because the site indiscriminately displays material publicly posted by users, Facebook can, in effect, threaten oppressive governments. Facebook can simultaneously propagate fake news, hate speech, and misinformation, thereby undermining the credibility of online platforms and social media.
In Russia, internet censorship is enforced on the basis of several laws and through several mechanisms. Since 2012, Russia maintains a centralized internet blacklist maintained by the Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor).
The social media bubble is a hypothesis stating that there was a speculative boom and bust phenomenon in the field of social media in the 2010s, particularly in the United States. The Wall Street Journal defined a bubble as stocks "priced above a level that can be justified by economic fundamentals," but this bubble includes social media. Social networking services (SNS) have seen huge growth since 2006, but some investors believed around 2014-2015 that the "bubble" was similar to the dot-com bubble of the late 1990s and early 2000s.
Politics and technology encompasses concepts, mechanisms, personalities, efforts, and social movements that include, but are not necessarily limited to, the Internet and other information and communication technologies (ICTs). Scholars have begun to explore how internet technologies influence political communication and participation, especially in terms of what is known as the public sphere.
Musical.ly was a social media service headquartered in Shanghai with an American office in Santa Monica, California, on which platform users created and shared short lip-sync videos. The first prototype was released in April 2014, and then after that, the official version was launched in August of 2014. Through the app, users could create 15-second to 1-minute lip-syncing music videos and choose sound tracks to accompany them, use different speed options and add pre-set filters and effects. The app also allowed users to browse popular "musers", content, trending songs, sounds and hashtags, and uniquely interact with their fans.
Nana Yaa Serwaa Sarpong is a Ghanaian award-winning media personality and entrepreneur who was a programs and channels manager at Crystal TV and Multimedia Group.
In social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips from several automatically running sequences. A story is usually displayed on a user's profile page and thus represents an audiovisual extension to the text-based status function.
