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In mass communication, digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device, including digital data storage media and digital broadcasting. Digital defines as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
A smartphone is a portable computer device that combines mobile telephone functions and computing functions into one unit. They are distinguished from older-design feature phones by their more advanced hardware capabilities and extensive mobile operating systems, which facilitate wider software, access to the internet, and multimedia functionality, alongside core phone functions such as voice calls and text messaging. Smartphones typically contain a number of metal–oxide–semiconductor (MOS) integrated circuit (IC) chips, include various sensors that can be leveraged by pre-installed and third-party software, and support wireless communication protocols. More recently, smartphone manufacturers have begun to integrate satellite messaging connectivity and satellite emergency services into devices for use in remote regions where there is no reliable cellular network.
Electronic publishing includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. It also includes the editing of books, journals, and magazines to be posted on a screen.
Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and technology industry.
An application program is a computer program designed to carry out a specific task other than one relating to the operation of the computer itself, typically to be used by end-users. Word processors, media players, and accounting software are examples. The collective noun "application software" refers to all applications collectively. The other principal classifications of software are system software, relating to the operation of the computer, and utility software ("utilities").
Hyperlocal is information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community. The term can be used as a noun in isolation or as a modifier of some other term. When used in isolation it refers to the emergent ecology of data, aggregators, publication mechanism and user interactions and behaviors which centre on a resident of a location and the business of being a resident. More recently, the term hyperlocal has become synonymous with the combined use of applications on mobile devices and GPS technology. Use of the term originated in 1991, in reference to local television news content.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers, have similar capabilities, but lack some input/output (I/O) abilities that others have. Modern tablets largely resemble modern smartphones, the only differences being that tablets are relatively larger than smartphones, with screens 7 inches (18 cm) or larger, measured diagonally, and may not support access to a cellular network. Unlike laptops, tablets usually run mobile operating systems, alongside smartphones.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
Plastic Logic Germany develops and manufactures electrophoretic displays (EPD), based on organic thin-film transistor (OTFT) technology, in Dresden, Germany.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Mobile device management (MDM) is the administration of mobile devices, such as smartphones, tablet computers, and laptops. MDM is usually implemented with the use of a third-party product that has management features for particular vendors of mobile devices. Though closely related to Enterprise Mobility Management and Unified Endpoint Management, MDM differs slightly from both: unlike MDM, EMM includes mobile information management, BYOD, mobile application management and mobile content management, whereas UEM provides device management for endpoints like desktops, printers, IoT devices, and wearables as well.
Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".
Mobile Business Intelligence is defined as “Mobile BI is a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets, to enable effective decision-making and management support, for the overall purpose of increasing firm performance.”. Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments or associated costs and incomes.
A second screen involves the use of a computing device to provide a different viewing experience for content on another device.
Jeotex, Inc., known as Datawind, Inc until 2019. and founded in Montreal, Quebec, Canada, is a developer and manufacturer of low-cost tablet computers and smartphones. Datawind manufactures low cost tablets and sells these primarily in India, Nigeria, the United Kingdom, Canada, and the United States. The company is known for its development of the Aakash tablet computer, which is the “world's cheapest tablet” at US$37.99/unit. The Aakash tablet was developed for India's Ministry for Human Resource Development (MHRD).
Lenovo smartphones are marketed as the "LePhone" in Mainland China and the "IdeaPhone" overseas. Motorola Mobility, ZUK Mobile and Medion, divisions of Lenovo, sell smartphones under their own brands. On April 27, 2017, Lenovo announced that the ZUK brand would cease operations. As of September 2015, Lenovo is in the process of rebranding most of its phones using the Motorola brand name.
Bring your own device —also called bring your own technology (BYOT), bring your own phone (BYOP), and bring your own personal computer (BYOPC)—refers to being allowed to use one's personally owned device, rather than being required to use an officially provided device.
The Post-PC era was a market trend observed during the late 2000s and early 2010s involving a decline in the sales of personal computers (PCs) in favor of post-PC devices; which include mobile devices such as smartphones and tablet computers as well as other mobile computers such as wearable and ubiquitous ones. These devices emphasize portability and connectivity, including the use of cloud-based services, more focused "apps" to perform tasks, and the ability to synchronize information between multiple devices seamlessly.
Adaptive web design (AWD) promotes the creation of multiple versions of a web page to better fit the user's device, as opposed to a single static page which loads the same on all devices or a single page which reorders and resizes content responsively based on the device/screen size/browser of the user.
References
- ↑ Cournoyer, Brendan. "What is Sales Enablement? 3 Definitions that Help Tell the Story".
- ↑ Capital, Magazine. "IT-ondernemers Pieterjan Bouten, Louis Jonckheere en Peter Minne".
- ↑ Minneapolis/Saint Paul, Business Journal. "ThisClicks is picking up med-tech clients with its App Data Room".
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