Law of the suppression of radical potential

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The law of the suppression of radical potential is an idea first described by Brian Winston in his book, Misunderstanding Media. It states that when a communications technology is realized, its growth is suppressed through the constraining influence of already prevailing institutions and other mechanisms. [1]

Dr Brian Winston is the first holder of the Lincoln Professorship at the University of Lincoln, United Kingdom. He was a Pro Vice Chancellor for 2005-2006 and the former dean of Media and Humanities.

Winston shows how the law can be used as a model for describing the life cycle of many communications technologies. His approach is in particular directed against technological determinism and instead proposes that the emergence of new media and new technologies is mediated and controlled by society. According to Winston, a supervening social necessity creates a need for a particular technology, but the law of the suppression of radical potential means that new technology will be integrated into the status quo as opposed to radically disrupting it.

Technological determinism is a reductionist theory that assumes that a society's technology determines the development of its social structure and cultural values. The term is believed to have originated from Thorstein Veblen (1857–1929), an American sociologist and economist. The most radical technological determinist in the United States in the 20th century was most likely Clarence Ayres who was a follower of Thorstein Veblen and John Dewey. William Ogburn was also known for his radical technological determinism.

Emergence Phenomenon in complex systems where interactions produce effects not directly predictable from the subsystems

In philosophy, systems theory, science, and art, emergence occurs when an entity is observed to have properties its parts do not have on their own. These properties or behaviors emerge only when the parts interact in a wider whole. For example, smooth forward motion emerges when a bicycle and its rider interoperate, but neither part can produce the behavior on their own.

Winston has elaborated his model of technological change in particular in the books Technologies of Seeing: Photography, Cinematography and Television (1997) and Media Technology and Society: A History: From the Telegraph to the Internet (1998; Kindle publication in 2007 )

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Denis McQuail was a British communication theorist, Emeritus Professor at the University of Amsterdam, considered one of the most influential scholars in the field of mass communication studies.

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<i>The Wealth of Networks</i> Book by Yochai Benkler

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References

  1. McQuail, Denis (2010). McQuail's Mass Communication Theory. SAGE Publications. p. 156. ISBN   978-1-84920-292-3.