Talking Straight

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Talking Straight (1988 Bantam Books) [1] is a book written by Lee Iacocca, then CEO of Chrysler Motors, with Sonny Kleinfeld. It was written partly in response to Akio Morita's Made in Japan , a non-fiction book praising Japan's post-war hard-working culture. Talking Straight praised the innovation and creativity of Americans. [2]

Bantam Books is an American publishing house owned entirely by parent company Random House, a subsidiary of Penguin Random House; it is an imprint of the Random House Publishing Group. It was formed in 1945 by Walter B. Pitkin, Jr., Sidney B. Kramer, and Ian and Betty Ballantine, with funding from Grosset & Dunlap and Curtis Publishing Company. It has since been purchased several times by companies including National General, Carl Lindner's American Financial and, most recently, Bertelsmann; it became part of Random House in 1998, when Bertelsmann purchased it to form Bantam Doubleday Dell. It began as a mass market publisher, mostly of reprints of hardcover books, with some original paperbacks as well. It expanded into both trade paperback and hardcover books, including original works, often reprinted in house as mass-market editions.

Lee Iacocca American businessman

Lido Anthony "Lee" Iacocca is an American automobile executive best known for the development of Ford Mustang and Pinto cars, while at the Ford Motor Company in the 1960s, and then later for reviving the Chrysler Corporation as its CEO during the 1980s. He served as President and CEO of Chrysler from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992.

Chrysler automotive brand manufacturing subsidiary of Fiat Chrysler Automobiles

Chrysler is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. In 1998, it was acquired by Daimler-Benz, and the holding company was renamed DaimlerChrysler. After Daimler divested Chrysler in 2007, the company existed as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before merging in 2014 with Fiat S.p.A. and becoming a subsidiary of its successor Fiat Chrysler Automobiles. In addition to the Chrysler brand, FCA sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. Furthermore, the subsidiary includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.

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References

  1. ISBN   0-553-05270-5
  2. Amazon.com editorial reviews of Talking Straight