History
The chain traces its origins to "Hotel India", [6] which was opened at the L-Block in Connaught Place (CP), New Delhi in 1934, by the Nirula brothers, Lakshmi Chand Nirula and Madan Gopal Nirula; it had 12 rooms, a restaurant and a bar. [7] In 1940, at the request of the Indian Coffee Board, they opened the Indian Coffee Shop on Queensway (now Janpath) introducing espresso coffee, which became an instant success. Soon afterwards they launched two theme restaurants —‘La Boheme’, a Hungarian restaurant; and ‘Gufa’, an Indian restaurant. [1] [8] In the 1950s, the 'Chinese Room' was opened, the oldest Chinese restaurant in Delhi. It is still in its original premises.
The 1970s saw Nirula's venturing into the fast food business with the opening of what became Delhi's first fast food restaurant in 1977, [9] to which was later added: a pastry shop, snack bar, hot shoppe, and an ice cream parlour offering 21 flavours. A subsequent addition was the adjacent, waiter-served "Potpourri" salad bar. By that time Nirula's was already a landmark, offering Western fast food such as burgers, pizzas, and submarines. [10]
Expansion of the fast food business continued in the next two decades, with the opening of the ‘Central Kitchen’ and at the Chanakya cinema complex, Chanakyapuri, Defence Colony, Noida, Vasant Vihar, and various other locations in the NCR. [11] Before the arrival of several international restaurant chains in the 1990s, Nirula's remained a major draw for young people in the capital. In the following years, even after chains like McDonald's made inroads into its market share, Nirula's retained 40 per cent of the Delhi fast food market in 2000. [12] [13] Facing stiff competition from Nirula's, McDonald's had to "Indianise" its menu to suit Indian palates, while for its part, Nirula's added competitive pricing and revamped its interiors. [3] [4] [14] [15]
To diversify its business, the group opened hotels, one in Noida and another in Panipat, and set up food processing plants in Noida, near Delhi.[ citation needed ]
Nirula's was also the first Western-style fast food restaurant in Kathmandu, Nepal, where it had two outlets, the main branch in Durbar Marg —where currently there is a KFC and a Pizza Hut as well - and a smaller branch on New Road. [16] The best selling items were pizzas and ice cream. While both were already available in Kathmandu, they were offered at premium restaurants as gourmet versions and not as fast food. Through the 1990s Nirula's faced competition from local and international fast food outlets and by 1995 there was only one Nirula's left in the city. The quality also went down and it soon closed its doors for good.[ citation needed ]
