 | This article needs additional citations for verification .(November 2023) |
| Industry | Advertising |
|---|---|
| Founded | 2002 |
| Headquarters | Chicago, Illinois |
Tom, Dick & Harry Creative, Co. is an American advertising agency in Chicago, Illinois [1] that creates integrated marketing communications programs for both businesses and not-for-profit organizations.
The 25-person firm was founded in 2002 and has worked for a long list of diverse clients including Bally Total Fitness, Moosehead Beer, Nike, The Evangelical Lutheran Church in America, [2] National PTA, National Geographic Channel and Chicago Bulls but arguably is best known for the highly successful launch of the Big Ten Network (BTN) in 2007.[ citation needed ] BTN, a joint venture between Fox Sports and the Big Ten Conference, was the first-ever television network to achieve 30 million subscribers in its first 90 days of operation. [3] Former Chicago Sun-Times marketing and media columnist, Lewis Lazare, then writing for ReelChicago.com, referred to Tom, Dick & Harry as one of Chicago's "top agencies." [4]
Despite the fact that the agency's first twelve years of operation have coincided almost perfectly with the worst American economy since the Great Depression the agency has prospered and was dubbed "The little agency that can perform even in the toughest of times" by Chicago Sun-Times columnist Lewis Lazare. [5] The agency has been recently recognized by the Professional Golf Association for its golf-related public service television announcement for Special Olympics [6] and for the design of its own website and office space. [7] The agency also recently served as creative and production consultant to the producers of "Our Longest Drive" a six-episode series which premiered on Golf Channel Tuesday, October 16, 2012. [8] In 2013 the agency acquired its first international client, Artizone, Inc. based near Tel Aviv, Israel. [1] Artizone.com allows consumers to shop local artisan food stores, place an order and have it home delivered on the same or next day. Artizone is currently operating in Chicago and Dallas with ambitious growth plans in the U.S. and major cities throughout the world.[ citation needed ]
The firm's whimsical name is taken from the 1963 Hollywood film, The Great Escape.[ citation needed ] The film is based on the true story of prisoners of war at Stalag Luft III in Western Poland during World War II who gave the code names "Tom", "Dick" and "Harry" to three escape tunnels. Agency founders, Bob Volkman, Michael Herlehy and David Yang likened The Great Escape to their personal escapes from big, bureaucratic agencies on Chicago's advertising agency row, Michigan Avenue.[ citation needed ]
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
HTN Communications, better known as Hughes Television Network (HTN) and formerly Sports Network, was an American television network created by Richard Eugene Bailey. The company is now in the business of providing video and audio services to sports networks.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
Big Ten Network (BTN) is an American sports network based in Chicago, Illinois. The channel is dedicated to coverage of collegiate sports sanctioned by the Big Ten Conference, including live and recorded event telecasts, news, analysis programs, and other content focusing on the conference's member schools. It is a joint venture between Fox Sports and the Big Ten, with Fox Corporation as 61% stakeholder and operating partner, and the Big Ten Conference owning a 39% stake. It is headquartered in the former Montgomery Ward & Co. Catalog House building at 600 West Chicago Avenue in Chicago.
Media Storm, LLC is an American advertising and marketing company, in New York City, Los Angeles, and Norwalk, Connecticut, that helps entertainment marketers identify advertising vehicles, and then helps place the ads. The company also helps retailers place advertisements and markets video-on-demand programming.
Mintel Group Ltd is a global, privately owned market research firm based in London, UK. The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, Sao Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.
Founded in 1993 by Stephen Arnold, Stephen Arnold Music is a Dallas-sonic branding agency and full-service music production company, with additional studios in Santa Fe, New Mexico. Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music has composed original music and sonic brands for hundreds of media outlets, content creators, networks, cable channels, television stations, corporations, production houses, and ad agencies.
Plan B Advertising is an independent, full-service, B Corp-certified advertising, marketing and creative agency headquartered in Chicago's River North neighborhood.
Martin Williams Advertising, Inc. is an advertising agency, based in Minneapolis, Minnesota. Since 1998, Martin Williams has been part of the Omnicom Group. Clients include Payless ShoeSource, Raymond James, Syngenta, Cargill, Marvin Windows, Simmons Bedding Company, and P.F. Chang.
Burrell Communications Group L.L.C. is an American advertising agency whose assignments are among those tracked by The New York Times. Founded by chairman emeritus Thomas (Tom) J. Burrell, and headquartered in Chicago, IL, Burrell Communications is one of the largest multi-cultural marketing firms in the world. Some of the company's work is part of a collection in the Library of Congress.
George L. San Jose is the Founder and Chief Creative Officer of the multicultural marketing and advertising agency, The San Jose Group, public relations company SJ Public Relations and international marketing company, San Jose Consulting.
the7stars is the UK's largest independent media planning and buying agency. The agency provides a wide range of media and advertising services to clients, including media planning and buying, creative strategy and content creation, partnerships, insight and analytics, and strategic services.
Thomas J. "Tom" Burrell founder and chairman emeritus of Burrell Communications, became one of the first African Americans in the field of advertising.