1948–49 United States network television schedule (daytime)

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Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

Contents

NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.

Monday-Friday

 10:00 am10:30 am11:00 am11:30 amnoon12:30 pm1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm6:00 pm6:30 pm
ABC Falllocal programming The Singing Lady local programming
November Cartoon Teletales (M W) / The Singing Lady (Tu Th)
Winterlocal programming
CBS Falllocal programmingVanity Fair (Tu Th) / This Is the Missus The Missus Goes a-Shopping / Ladies Daylocal programming6:30 PM: The Adventures of Lucky Pup

6:45 PM: local programming

WinterLadies Day (MWF)Ladies Day / Vanity Fair (M Tu Th F)local programmingThe Chuck Wagon
FebruaryVanity Fair (M Tu Th F)
Springlocal programmingLadies DayVanity Fair (MWF)local programmingThe Chuck Wagonlocal programming
Summer The Ted Steele Show The Chuck Wagon
Julylocal programming2:30: local programming

2:45: Classified Column (from 7/25)

local programming5:00: local programming

5:15: Classified Column (from 7/25)

NBC Falllocal programming Howdy Doody local programming
Winterlocal programming5:00: These Are My Children

5:15: Western Balladeer (variety)

SpringWestern Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15)
Summer5:00: Here's Archer (Tu Th)

5:15: Western Balladeer (Tu Th)

Julylocal programming
DMN Fall?6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)
November? TV Shopper (since November 1) [1] ?
Winter Johnny Olson's Rumpus Room Welcome, Neighborslocal programmingMan in the Street (to 12:15) / Amanda (from 12:15) Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45) Okay, Mother [2] ? The Wendy Barrie Show A Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15)?
Spring TV Shopper ?11:45: A Woman to Remember (to 12:00, until May 2)??
Late April?
May?
July? The Magic Cottage (since July 18) [3]

There is some dispute as to the exact lineup on DuMont in the winter. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.

By network

ABC

Returning Series

CBS

NBC

Dumont

See also

Notes

  1. ↑ Clarke Ingram. "DuMont TV historical website".
  2. ↑ McNeil, Alex (1996). Total Television, p. 615. Penguin Books. ISBN   0-14-024916-8.
  3. ↑ Davis, Jeffery (1995). Children's Television, 1947-1990. Jefferson, NC: McFarland. p. 163. ISBN   0-89950-911-8.

Sources

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