50/50 (soft drink)

Last updated
50/50
50 50 Soda Bottle 2013-04-08 20-38.jpg
Empty 50/50 pop bottle
Type Soft drink
Manufacturer Keurig Dr Pepper
Distributor Keurig Dr Pepper
Country of origin  United States
Introduced1870s
ColorGreen
FlavorGrapefruit and lime
VariantsDiet 50/50

50/50 (also known as Canfield's 50/50 and Graf's 50/50) was a grapefruit- and lime-flavored soft drink produced in the United States. [1] [2] 50/50 was primarily sold in the Midwest, including southern Wisconsin and the Chicagoland area. [3] It was one of the Canfield company's more popular soft drink flavors. [4]

In the 1870s, John Graf of Milwaukee, Wisconsin brewed a number of soft drinks, including Grandpa Graf's root beer and 50/50. Soft drinks became the Graf family business. In 1968, his descendant Lawrie O. Graf sold the business to P & V Atlas, who sold it to Canada Dry, who sold it to the A.J. Canfield Company of Chicago, Illinois. [2] The A.J. Canfield company produced and distributed the drink for nearly three decades. In 1995, Select Beverages, a drink company based in Darien, Illinois, acquired A.J. Canfield, taking over the production of 50/50. [5] Select Beverages was itself acquired by Cadbury Schweppes and The Carlyle Group in 1998. [6] In 2008, Cadbury Schweppes split into Cadbury and the Dr Pepper Snapple Group, the latter of which continued to produce 50/50. [7] [8] Dr Pepper Snapple Group was itself acquired by Keurig Green Mountain in 2018, becoming Keurig Dr Pepper. [9]

50/50 became increasingly difficult to find in the years leading up to the COVID-19 pandemic. By early 2024, consumers could no longer find 50/50 on grocery store shelves, leading fans of the drink to believe that it had been quietly discontinued. 50/50 is no longer included on the list of brands owned by Keurig Dr Pepper as of May 2024. [1]

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References

  1. 1 2 Maas, Tyler (May 20, 2024). "A belated farewell to 50/50, a Milwaukee-born citrus soda that was too good for this world". Milwaukee Record. Archived from the original on December 7, 2024.
  2. 1 2 Maas, Tyler (December 31, 2020). "Part grapefruit, part lime, all outstanding: A 50/50 appreciation post". Milwaukee Record. Archived from the original on December 31, 2020.
  3. ↑ "Display Ad 24 - Canfield's Beverages". Chicago Defender Daily Edition. October 9, 1969. p. 25.
  4. ↑ "Arthur J. Canfield, 86; Helped in Expansion of Soft-Drink Company". Chicago Tribune . August 31, 2000. Archived from the original on August 3, 2024.
  5. ↑ Ford, Dawn (July 1995). "Select buys Canfield, creates Midwest powerhouse". Beverage Industry. 86 (7): 14. ISSN   0148-6187.
  6. ↑ Kirk, Jim (24 February 1998). "Select Beverages To Be Swallowed By Joint Venture Firm". Chicago Tribune . Archived from the original on January 2, 2025. Retrieved 11 June 2012.
  7. ↑ "Cadbury starts solo against bid background". Reuters. May 2, 2008. Archived from the original on May 11, 2008.
  8. ↑ "Cadbury PLC Demergery". Cadbury Investors. 2010. Archived from the original on September 6, 2010.
  9. ↑ "Keurig Dr Pepper Announces Successful Completion of the Merger between Keurig Green Mountain and Dr Pepper Snapple Group". July 9, 2018. Archived from the original on July 9, 2018.
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