Alex Bhathal (businessman)

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Alex Bhathal
Alex Bhathal.jpg
Alex Bhathal speaking at an event
Born
United States
Education University of California, Los Angeles undergraduate
USC Marshall School of Business post-graduate
OccupationBusinessman
Known forRAJ Sports, co-owner of Sacramento Kings, owner of Portland Thorns and Portland Fire

Alex Bhathal is an American business executive who invests in sports, real estate and commercial brands. His RAJ Capital investment business' RAJ Sports division co-owns the NBA's Sacramento Kings, and owns the NWSL Portland Thorns, and the Portland Fire WNBA team, set to begin play in 2026. [1] [2] [3]

Contents

Early life and education

Bhathal was born in Newport Beach, CA to RAJ Manufacturing (doing business as RAJ Swim) founder Raj Bhathal, and his wife Marta. [4] [5] He attended the University of California, Los Angeles as an undergraduate, and USC Marshall School of Business for post-graduate studies. [4] He joined RAJ Manufacturing in 2000. [4]

Career

RAJ Capital

RAJ Capital is the Bhathal family office, founded in 2007 by Bhathal and his sister Lisa. [4] The firm focuses on investments in sports, real estate and consumer products. [4] The group includes RAJ Manufacturing, which was bought back from private equity. [4]

RAJ Sports

RAJ Capital consolidated its investments in several sports teams into RAJ Sports. [2] In January 2024, the group purchased the Portland Thorns of the National Women's Soccer League for $63 million. [1] Bhathal was announced as the alternate governor representing the team on the NWSL Board of Governors. [6] In September 2024, the group was awarded an expansion franchise for a Portland WNBA team, to begin play in 2026. [2] The franchise was later named the Portland Fire. [3] RAJ Sports also manages the family's stake in the NBA's Sacramento Kings. [1] In July 2025, RAJ Sports hosted the inaugural Epicenter Women's Global Sports Summit in Portland, Oregon, to position the city as a leader in the woman's global sports movement. [7]

RAJ Manufacturing

In 2007, after assuming day to day responsibilities, he and his sister Lisa became co-presidents, and took over the company. [8] In 2015, Bhathal launched SwimSpot as the company's retail arm. [9]

Revitate

In 2021, the siblings launched Revitate, an extension of the RAJ Capital family office into an investment platform. [10] Revitate focuses on sports, real estate and commercial brands. [4] [6] The platform is open to outside investors. [10] As of 2023, Revitate was working on multifamily and industrial developments in secondary cities like Indianapolis, Charleston, S.C. and Albuquerque, N.M. [4]

Revitate also operates the RevOZ platform, founded by Bhathal and his sister Lisa to invest in opportunity zones, projects with favorable tax terms for developments completed in low income areas. [11] [12] An initial $125 million investment included apartment complexes in Sacramento, a healthcare center in San Bernardino, CA, and an eco-friendly hotel in Redmond, Oregon. [11]

Other business activities

As of 2023, Bhathal was on the board of Mark IV Capital, a local commercial real estate investment platform. [4] He was also on the board of Compass Diversified, owner of 10 middle market businesses including 5.11 Tactical in Orange County. [4] He was also senior operating partner of San Juan Capistrano-based consumer growth fund RX3 Growth Partners, whose founders include NFL quarterback Aaron Rodgers. [4]

Personal life

Bhathal lives with his wife and son in Newport Beach, CA. [4] He is a Boston Marathon finisher and completed the Santa Cruz Ironman 70.3. [4]

References

  1. 1 2 3 "Commentary: Why buying into Portland Thorns and the NWSL was 'a no-brainer' for one family". Los Angeles Times. January 23, 2024.
  2. 1 2 3 "WNBA awards Portland expansion team that will start play in 2026". September 19, 2024 – via The Straits Times.
  3. 1 2 Peterson, Anne M. (July 15, 2025). "Expansion WNBA team brings back the original Portland Fire name". AP News.
  4. 1 2 3 4 5 6 7 8 9 10 11 12 13 Loyd, Rich (March 22, 2023). "Alex Bhathal: Building the Raj Empire".
  5. ↑ "Raj Manufacturing LLC - Company Profile and News". Bloomberg.com.
  6. 1 2 Linehan, Meg (December 8, 2023). "Portland Thorns sale to Bhathal family nears completion; expected to close in early 2024" – via NYTimes.com.
  7. ↑ Notte, Jason (August 6, 2025). "How Nike, the WNBA, and NWSL Pitched Women's Sports in Portland".
  8. ↑ "Swimsuit Heirs Acquire Control of Raj Manufacturing". www.apparelnews.net.
  9. ↑ "SwimSpot Gets Permanent Place in Raj Manufacturing's Roster". May 31, 2015.
  10. 1 2 "Bhathal Family Revamps Investment Platform". October 4, 2021.
  11. 1 2 Bertoni, Steven. "NBA Owner Makes Big Bet On Opportunity Zones As Biden Presidency Sparks Fresh Start For OZs". Forbes.
  12. ↑ Loyd, Rich (November 14, 2023). "Revitate's ESG Returns".
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