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Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. As with all business, it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.
Let's All Go to the Lobby is a 1957 animated musical advertisement played in theaters before the beginning of the main film or before intermission, featuring animated food items urging the audience to buy snacks sold in the theater lobby. It was produced for Filmack Studios and directed by Dave Fleischer.
A movie theater, cinema, or cinema hall, also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a building that contains auditoria for viewing films for public entertainment. Most, but not all, movie theaters are commercial operations catering to the general public, who attend by purchasing tickets.
Universal Pictures is an American film production and distribution company owned by Comcast through the NBCUniversal Film and Entertainment division of NBCUniversal.
A trailer is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema. It is a product of creative and technical work.
Ben Hur is a 1907 American silent drama film set in ancient Rome, the first screen adaptation of Lew Wallace's popular 1880 novel Ben-Hur: A Tale of the Christ. Co-directed by Sidney Olcott and Frank Oakes Rose, this "photoplay" was produced by the Kalem Company of New York City, and its scenes, including the climactic chariot race, were filmed in the city's borough of Brooklyn.
A roadshow theatrical release or reserved seat engagement is the practice of opening a film in a limited number of theaters in major cities for a specific period of time before the wide release of the film. Roadshows would generally mimic a live theatre production, with an upscale atmosphere as well as somewhat higher prices than during a wide release. They were commonly used to promote major films from the 1920s–60s and build excitement.
Dave Fleischer was an American film director and producer who co-owned Fleischer Studios with his older brother Max Fleischer. He was a native of New York City.
A projectionist is a person who operates a movie projector, particularly as an employee of a movie theater. Projectionists are also known as "operators".
A film distributor is responsible for the marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film.
Mom and Dad is a feature-length 1945 film directed by William Beaudine, and largely produced by the exploitation film maker and presenter Kroger Babb. Mom and Dad is considered the most successful film within its genre of "sex hygiene" films. Although it faced numerous legal challenges and was condemned by the National Legion of Decency, it became one of the highest-grossing films of the 1940s.
The Indian Hills Theater in Omaha, Nebraska, United States, was a movie theater built in 1962 showcasing films in the Cinerama wide-screen format. Its location was at 8601 West Dodge Rd. The theater's screen was the largest of its type in the United States. Despite the protests of local citizens, Hollywood legends, and the National Trust for Historic Preservation, the theater was demolished in 2001 by Nebraska Methodist Health System for a parking lot.
A re-edited film is a motion picture that has been modified from the manner in which it was showcased in its original theatrical release. Reasons for this type of editing may range from the distributor's demands to accommodating different audience groups. Fan-made movie edits are often met with controversy, as they bring up issues of copyright law.
The Alexander Aircraft Company was an aircraft manufacturer founded in Colorado in 1925. It was briefly the world's largest aircraft manufacturer but fell victim to the Great Depression and became bankrput in 1932.
The Calvin Company was a Kansas City, Missouri-based advertising, educational and industrial film production company that for nearly half a century was one of the largest and most successful film producers of its type in the United States.
Film distribution is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters. The film may be exhibited directly to the public either through a movie theater or television, or personal home viewing. For commercial projects, film distribution is usually accompanied by film promotion.
The National Screen Service (NSS) was a company that controlled the distribution of theatrical advertising materials in the United States from approximately 1940 through the 1980s. It was located in Englewood, New Jersey.
David Dodd Hand was an American animator and animation filmmaker known for his work at Walt Disney Productions. He worked on numerous Disney shorts during the 1930s and eventually became supervising director on the animated features Snow White and the Seven Dwarfs and Bambi.
A film – also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick – is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it.
A Wreath in Time is a 1909 American silent comedy film written and directed by D. W. Griffith, produced by the Biograph Company of New York City, and co-starring Mack Sennett and Florence Lawrence. At its release in February 1909, the short was distributed to theaters on a "split reel", which was a single reel that accommodated more than one film. A Wreath in Time shared its reel with another Biograph short also directed by Griffith, the drama Edgar Allen Poe [sic]. Original paper rolls of contact prints of both motion pictures, as well as safety-stock copies of the two films, are preserved in the Library of Congress.
References
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