Asian American public television

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Created in 1967 during Lyndon B. Johnson's society initiative, the Corporation for Public Broadcasting (CPB) is the primary national organization charged with the development of public television and radio in the United States. To fulfill the goal, CPB provided support to the producing and broadcasting of non-commercial public programs, "which are both alternatives to commercial programs, and representative of the cultural diversity of American peoples." [1] The minority communities, including the Asian Americans, found this opportunity to "assert their presence in shaping future public television policy, in decision-making, and in pushing for multicultural programming and production." [2]

Lyndon B. Johnson 36th president of the United States

Lyndon Baines Johnson, often referred to by his initials LBJ, was an American politician who served as the 36th president of the United States from 1963 to 1969. Formerly the 37th vice president of the United States from 1961 to 1963, he assumed the presidency following the assassination of President John F. Kennedy. A Democrat from Texas, Johnson also served as a United States Representative and as the Majority Leader in the United States Senate. Johnson is one of only four people who have served in all four federal elected positions.

Corporation for Public Broadcasting non-profit corporation created by an act of the United States Congress and funded by the United States federal government to promote public broadcasting

The Corporation for Public Broadcasting (CPB) is an American non-profit corporation created in 1967 by an act of the United States Congress and funded by the federal government to promote and help support public broadcasting. The corporation's mission is to ensure universal access to non-commercial, high-quality content and telecommunications services. It does so by distributing more than 70 percent of its funding to more than 1,400 locally owned public radio and television stations.

Starting from the mid-70s, the Asian Pacific American media community started to produce documentaries and narrative films and videos on public television. Created out of the first Asian American media conference in 1980, and active since 1982, the National Asian American Telecommunications Association (NAATA, now known as the Center for Asian American Media) became a national presenter of Asian American films and video programs for public television. With core funding from CPB, NAATA was active in acquiring, packaging and presenting works by Asian producers on PBS. However, the CPB funding for Asian American media-creation remained marginal.

Center for Asian American Media organization

The Center for Asian American Media (CAAM) was founded in 1980. The San Francisco-based organization, formerly known as the National Asian American Telecommunications Association (NAATA), has grown into the largest organization dedicated to the advancement of Asian Americans in independent media, specifically the areas of television and filmmaking.

PBS Public television network in the United States

The Public Broadcasting Service (PBS) is an American public broadcaster and television program distributor. It is a nonprofit organization and the most prominent provider of educational television programming to public television stations in the United States, distributing series such as American Experience, America's Test Kitchen, Antiques Roadshow, Arthur, Downton Abbey, Finding Your Roots, Frontline, The Magic School Bus, Masterpiece, Mister Rogers' Neighborhood, Nature, Nova, the PBS NewsHour, Sesame Street, and This Old House.

After long and constant struggles and debates, in 1988, the public broadcast legislation designated nine million dollars a year for independent and minority production and programming.

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References

  1. Yee, James. PUBLIC MEDIA: SERVING THE PUBLIC INTEREST? In Moving the Image: Independent Asian Pacific American Media Arts. pp. UCLA Asian American Studies Center and Visual Communications.
  2. Yee, James. PUBLIC MEDIA: SERVING THE PUBLIC INTEREST? In Moving the Image: Independent Asian Pacific American Media Arts. pp. UCLA Asian American Studies Center and Visual Communications.