Beezin' is the practice of applying Burt's Bees brand lip balm, often menthol or peppermint flavored, to one's eyelids. [1] This practice, besides causing a stinging in the eyes, is purported to induce or heighten the sensation of being drunk or high, [2] or create a state or perceived state of enhanced alertness. [3] [4] Some commentators have claimed that the practice is not widespread as claimed or is entirely made up, an example of a moral panic. [3]
Peppermint oil in the product is an eye irritant, with a potential to develop into a full-blown inflammatory response requiring treatment. [5] Beezin' can also cause dermatitis in skin areas around the eyes. [5] It has been suggested that Beezin' can also cause pinkeye [2] [6] [7] [8] as well as being a gateway to riskier behaviors. [9] [10]