Billy's Bootcamp is an exercise program developed by Billy Blanks. It created a pop culture phenomenon in Japan in 2007, similar to the effect Tae Bo had in the U.S. earlier, selling more than 200,000 copies in May of the same year alone. [1]
Billy Blanks visited Japan on June 21, 2007 to promote Bootcamp. [2] Upon arrival Blanks was greeted by 200 Japanese fans who affectionately call him "Taicho" (Japanese : 隊長, chief) at Narita International Airport. [3] Blanks appeared on many Japanese TV shows during his ten-day stay in Japan such as SMAP×SMAP where Shingo Katori, a member of popular Japanese boy band SMAP, impersonated Blanks. [4]
A tie-in video game based on the program, titled Billy's Bootcamp: Wii de Enjoy! Diet (ビリーズブートキャンプ Wiiでエンジョイダイエット!), was released in 2011 exclusively in Japan for the Wii, [5] as the third and final installment of Rocket Company's Shape Boxing fitness game trilogy.