Broccoli Pizza & Pasta

Last updated
Broccoli Pizza and Pasta LLC
Company typePrivate
IndustryRestaurants Chain
Founded2011
Headquarters
Dubai
,
UAE
Number of locations
129 (January 2019)
Areas served
UAE, UK, KSA, EGY
ProductsPizza, Pasta, Salad, Soup
Website www.broccoli.ae

Broccoli Pizza and Pasta LLC (also known as Broccoli) started as a self-operating Italian restaurant headquartered in Dubai, United Arab Emirates. It primarily serves pizza, pasta, lasagna, soup and salad. [1] [2]

Contents

The company also provides franchises, and has, franchise opportunities globally. [3] [4]

History

In 2011, the first Broccoli Pizza & Pasta opened its door in Tecom, Dubai. After a year, the 2nd branch was opened in Jumeirah, Dubai. [4]

In early 2013, the chain becomes available in other emirates of UAE. It also became known outside Dubai for the face painting activity for children. [4]

The first Broccoli Pizza and Pasta location outside UAE opened in Riyadh, Saudi Arabia in 2015. [4]

Later in June 2016, this chain opened a branch in Covent Garden, London, United Kingdom. As of December 2016, it operates at 40+ store, 30 of which are in the UAE, its originated country origin, and 15+ are located in foreign markets. [2]

The company aspires to expand to 300 locations by 2018 across Middle East and North Africa, Asia and Europe. [2] [5]

Concept

Broccoli Pizza and Pasta is an Italian-style fast food restaurant specializing in pizza, pasta, salad, soup and lasagne. This restaurant gives customers an option to customize their own meal. In UAE, Broccoli serves Coca-Cola products for its beverage. [5]

Broccoli Pizza and Pasta's signature product is Original Italian Pizza. In 2015, Broccoli Pizza and Pasta introduced the Pesto Pasta which had annual sales of over $200,000. [5]

The company began selling their homemade juice at some UAE stores in 2015. [5]

Franchising

The company had put years into researching the markets around the world with the aid of PICO International since it being on a concept stage in 2009. The company made available the opportunity to Franchise with a startup fee of $12,500 and with a total capital expenditure of $250,000. This totaled up to an average revenue per site of $15,000 per week. [4]

References

  1. ↑ Sarkar, Kumaraditya. "Broccoli Pizza & Pasta Franchise in Middle East: Investment costs, application process, contact details". Startingfranchise.asia.
  2. 1 2 3 "UAE's Broccoli sprouts in to global market". Archived from the original on 2017-02-04. Retrieved 2017-05-10.
  3. ↑ East, Francorp Middle. "Broccoli Pizza Franchise Opportunity". Info.francorpme.com. Archived from the original on 2017-05-18. Retrieved 2017-05-10.
  4. 1 2 3 4 5 "World Franchise Opportunities, Franchise Business Resource". Archived from the original on 2017-02-04. Retrieved 2017-05-10.
  5. 1 2 3 4 "Broccoli Pizza & Pasta - Franchise Orchard". Archived from the original on 2017-02-04. Retrieved 2017-05-10.
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