Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great wealth, participation in sports or the entertainment industry, their position as a political figure, or even their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'.
The expression military–industrial complex (MIC) describes the relationship between a country's military and the defense industry that supplies it, seen together as a vested interest which influences public policy. A driving factor behind the relationship between the military and the defense-minded corporations is that both sides benefit—one side from obtaining weapons, and the other from being paid to supply them. The term is most often used in reference to the system behind the armed forces of the United States, where the relationship is most prevalent due to close links among defense contractors, the Pentagon, and politicians. The expression gained popularity after a warning of the relationship's detrimental effects, in the farewell address of U.S. President Dwight D. Eisenhower on January 17, 1961.
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.
Infotainment, also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of information and entertainment. The term may be used disparagingly to devalue infotainment or soft news subjects in favor of more serious hard news subjects. Infotainment-based websites and social media apps gained traction due to their focused publishing of infotainment content, e.g. BuzzFeed.
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
Technocapitalism or tech-capitalism refers to changes in capitalism associated with the emergence of new technology sectors, the power of corporations, and new forms of organization. Technocapitalism is characterised by constant technological innovation, global competition, the digitisation of information and communication, and the growing importance of digital networks and platforms.
Commodification is the process of transforming inalienable, free, or gifted things into commodities, or objects for sale. It has a connotation of losing an inherent quality or social relationship when something is integrated by a capitalist marketplace. Concepts that have been argued as being commodified include broad items such as the body, intimacy, public goods, animals and holidays.
A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for work or a project such as a book, film, or album. Publicists are public relations specialists who maintain and represent the images of individuals, rather than representing an entire corporation or business. Publicists are also hired by public figures who want to maintain or protect their image. Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.
Celebrity culture is a high-volume exposure to celebrities' personal lives on a global scale. It is inherently tied to consumer interests where celebrities transform their fame to become product brands.
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. The term is often used loosely, with no definition or an arbitrary definition, but precise definitions are possible.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Maureen Orth is an American journalist, author, and a Special Correspondent for Vanity Fair magazine. She is the founder of Marina Orth Foundation, which has established a model education program in Colombia emphasizing technology, English, and leadership. She is the widow of TV journalist Tim Russert.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising.
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. The concept draws from two main theoretical foundations: marketing theory and self-presentation behaviors. Marketing-based definitions frame personal branding using terms such as “product,” “added value,” and “promise”, likening it to the branding of products and focusing on differentiation and market positioning. In contrast, self-presentation definitions emphasize personal identity, reputation, and image management, highlighting how individuals project themselves to shape public perception. Success in personal branding is viewed as the result of effective self-packaging. It is more about self-promotion rather than true self-expression. The difference between the two is that self-promotion is deliberately intentional in all aspects because the individual is purposely shaping their image or persona, while self-expression can even be a byproduct of promotion.
Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term industrial marketing has largely been replaced by the term business-to-business marketing (B2B).
The following outline is provided as an overview of and topical guide to marketing:
The industrial complex is a socioeconomic concept wherein businesses become entwined in social or political systems or institutions, creating or bolstering a profit economy from these systems. Such a complex is said to pursue its own interests regardless of, and often at the expense of, the best interests of society and individuals. Businesses within an industrial complex may have been created to advance a social or political goal, but mostly profit when the goal is not reached. The industrial complex may profit financially, or ideologically, from maintaining socially detrimental or inefficient systems.
A brand ambassador is a person paid by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more.
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making because purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light.
An internet celebrity, also referred to as a social media personality or an influencer, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook, Instagram, TikTok, and YouTube, which primarily rely on user-generated content.
