The celebrity-industrial complex is a social and economic construct which involves a symbiotic relationship between celebrities and business corporations. First proposed by Vanity FaircolumnistMaureen Orth in her book, The Importance of Being Famous (2003), it is fueled both by the celebrities' seemingly continual search for fame and attention and the business corporations' search for catchy headlines as well as viable name brands that could be sustained by such celebrities.
In the celebrity-industrial complex, the celebrity either has a particular feature that is attractive to a public audience or is a victim of an occurrence that wins sympathy or condemnation from that same audience; this celebrity, for an initial period of time, becomes a subject of media scrutiny or marketing by properly funded media publication distributors. This media scrutiny, however, can often become a source of income for the celebrity, or the media scrutiny becomes an outlet of promotion for future manufactured publications or initiatives by the celebrities, and the media scrutiny around the celebrity expands to include coverage of such products.
The term "celebrity-industrial complex" is an homage to the much older term military–industrial complex, which refers to a similar bilateral relationship between national militaries and industrial corporations which profit from each other.
Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising. But in the early 21st century, advertising is also a part of broader PR activities.
Mic or MIC may refer to:
The military–industrial complex (MIC) describes the relationship between a nation's military and the defense industry that supplies it, seen together as a vested interest which influences public policy. A driving factor behind this relationship between the government and defense-minded corporations is that both sides benefit—one side from obtaining war weapons, and the other from being paid to supply them. The term is most often used in reference to the system behind the military of the United States, where it is most prevalent due to close links between defense contractors, the Pentagon and politicians and gained popularity after a warning on its detrimental effects in the farewell address of President Dwight D. Eisenhower on January 17, 1961.
The term "prison–industrial complex" (PIC), derived from the "military–industrial complex" of the 1950s, describes the attribution of the rapid expansion of the US inmate population to the political influence of private prison companies and businesses that supply goods and services to government prison agencies for profit. The most common agents of PIC are corporations that contract cheap prison labor, construction companies, surveillance technology vendors, companies that operate prison food services and medical facilities, correctional officers unions, private probation companies, lawyers, and lobby groups that represent them.
Infotainment, also called soft news, is a type of media, usually television, that provides a combination of information and entertainment. The term may be used disparagingly to devalue infotainment or soft news subjects in favor of more "serious" hard news subjects. Infotainment-based websites and social media apps are gaining traction due to their focused publishing of infotainment content, e.g. BuzzFeed.
Technocapitalism or tech-capitalism refers to changes in capitalism associated with the emergence of new technology sectors, the power of corporations, and new forms of organization.
Reputation management refers to the influencing and controlling or concealing of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, led to growth of reputation management companies, made search results can make core part of an individual's or group's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. Ethical grey areas include mug shot removal sites, astroturfing customer review sites, censoring negative complaints, and using search engine optimization tactics to influence results. In other cases, the ethical lines are clear; some reputation management companies are closely connected to websites that publish unverified and libelous statements about people. The reputation management companies charge thousands of dollars to remove these posts – temporarily – from their websites.
A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for a work such as a book, film, or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business. Publicists are also hired by public figures who want to maintain or protect their image. Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.
Communication design is a mixed discipline between design and information-development which is concerned with how media intervention such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably due to overlapping skills.
Media ethics is the best division of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Celebrity endorsement i. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising.
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television. Viewers or listeners come to consider media personalities as friends, despite having limited interactions with them. PSI is described as an illusionary experience, such that media audiences interact with personas as if they are engaged in a reciprocal relationship with them. The term was coined by Donald Horton and Richard Wohl in 1956.
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.
The politico-media complex is a name given to the network of relationships between a state's political and ruling classes and its media industry. It may also encompass other interest groups, such as law, corporations and multinationals. The term PMC is used as a pejorative, to refer to the collusion between governments, individual politicians, and the media industry.
The industrial complex is a socioeconomic concept wherein businesses become entwined in social or political systems or institutions, creating or bolstering a profit economy from these systems. Such a complex is said to pursue its own financial interests regardless of, and often at the expense of, the best interests of society and individuals. Businesses within an industrial complex may have been created to advance a social or political goal, but mostly profit when the goal is not reached. The industrial complex may profit financially from maintaining socially detrimental or inefficient systems.
A brand ambassador is a person who is employed by an organization or company to represent a brand in a positive light, and by doing so, help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more.
An Internet celebrity is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Influencers can also be typical individuals rather than celebrities, who post their interest and sponsorships with brands. Today the most popular influencers are found on popular platforms like Instagram, YouTube, Snapchat, and TikTok. Within the last decade, studies show that Instagram holds a majority of the influencer population. Sometimes, influencers are known as 'Instagrammers' or 'Instafamous'. Internet celebrities may be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms. Internet celebrities often function as lifestyle gurus who promote a particular lifestyle or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, beauty, technology, video games, politics, music, sports and entertainment. Other opportunities that the 'intsafamous' user may contribute in are, school ambassadorships. These programs are targeted to people who have over 1,000 followers on their accounts. As stated before, these kinds of users are technically found through Instagram, Youtube and, TikTok.
The term animal–industrial complex (AIC) refers to the systematic and institutionalized exploitation of animals. Proponents of the term claim that activities described by the term differ from individual acts of animal cruelty in that they constitute institutionalized animal exploitation.
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